{"id":15419,"date":"2022-06-23T09:58:03","date_gmt":"2022-06-23T07:58:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=179223"},"modified":"2022-07-23T16:28:46","modified_gmt":"2022-07-23T14:28:46","slug":"after-animal-welfare-and-climate-now-packaging-migros-expands-m-check","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-23\/nach-tierwohl-und-klima-jetzt-auch-verpackung-migros-erweitert-m-check\/","title":{"rendered":"After animal welfare and climate, now also packaging: Migros expands M-Check"},"content":{"rendered":"<img class=\"alignnone size-full wp-image-179226\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bildschirmfoto-2022-06-23-um-09.55.17.png\" alt=\"\" width=\"1404\" height=\"689\" \/>The M-Check provides an orientation on the sustainability of all products of the approximately 250 private brands. On a scale of 1 to 5, analogous to a hotel rating, the products are checked and evaluated for various sustainability criteria. With its transparency, the M-Check gives Migros customers the opportunity to make their purchases more sustainable. In addition to the rating for animal welfare and climate compatibility, the M-Check for packaging is now being launched.\r\n\r\nHow environmentally friendly packaging performs in the M-Check is assessed on the basis of the factors packaging intensity (material &amp; weight) and the packaging cycle (proportion of recycled material &amp; recycling after use). The detailed assessment criteria can be found online at <a href=\"https:\/\/nlink.migros.ch\/dispatcher\/service?kh=220622164143761207&amp;l=de&amp;o=0&amp;a=12220623081904574604\" rel=\"noopener noreferrer\">\u00a0m-check.ch<\/a>.\r\n<h3><strong>Evaluation criteria developed by external specialists<\/strong><\/h3>\r\nEach evaluation dimension of the M-Check was developed with external partners. For the new packaging dimension, Migros collaborated with Carbotech AG and Empa (Swiss Federal Laboratories for Materials Testing and Research) to ensure a scientifically sound evaluation system.\r\n\r\nThe climate dimension resulted from a collaboration with the life cycle assessment companies Treeze and Intep and was additionally verified by the myclimate foundation. For the animal welfare dimension, HAFL (University of Agricultural, Forestry and Food Sciences) developed an assessment system so that classification options were available for all husbandry systems for different animal species.\r\n\r\nThe packaging dimension will be added to more and more products from now on. By the end of 2022, more than 300 articles will have the new M-Check dimension.","protected":false},"excerpt":{"rendered":"<p>Der M-Check bietet eine Orientierung zur Nachhaltigkeit aller Produkte der rund 250 Eigenmarken. Auf einer Skala von 1 bis 5, analog einer Hotelbewertung, werden die Produkte auf unterschiedliche Nachhaltigkeits-Kriterien gepr\u00fcft und bewertet. Der M-Check gibt Migros-Kundinnen und -Kunden mit seiner Transparenz die M\u00f6glichkeit, den Einkauf nachhaltiger zu gestalten. Erg\u00e4nzend zur Bewertung f\u00fcr Tierwohl und Klimavertr\u00e4glichkeit [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"M-Check","_yoast_wpseo_metadesc":"Bis jetzt hat das Nachhaltigkeits-Ranking der Migros, genannt M-Check, die Dimensionen Tierwohl und Klimavertr\u00e4glichkeit bewertet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3084,1708],"class_list":["post-15419","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-m-check","tag-migros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nach Tierwohl und Klima jetzt auch Verpackung: Migros erweitert M-Check - Organisator<\/title>\n<meta name=\"description\" content=\"Bis jetzt hat das Nachhaltigkeits-Ranking der Migros, genannt M-Check, die Dimensionen Tierwohl und Klimavertr\u00e4glichkeit bewertet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-06-23\/nach-tierwohl-und-klima-jetzt-auch-verpackung-migros-erweitert-m-check\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nach Tierwohl und Klima jetzt auch Verpackung: Migros erweitert M-Check - 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