{"id":15455,"date":"2022-06-26T16:57:00","date_gmt":"2022-06-26T14:57:00","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=179884"},"modified":"2022-07-23T16:16:31","modified_gmt":"2022-07-23T14:16:31","slug":"usp-partner-goes-for-feldschloesschen-on-the-tracks-of-founder-father-roniger","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-26\/usp-partner-geht-fuer-feldschloesschen-auf-die-spuren-von-gruendervater-roniger\/","title":{"rendered":"USP Partner follows in the footsteps of founding father Roniger for Feldschl\u00f6sschen"},"content":{"rendered":"<img class=\"alignnone wp-image-179886 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bildschirmfoto-2022-06-26-um-16.50.png\" alt=\"Feldschl\u00f6sschen\" width=\"1200\" height=\"587\" \/>To mark the anniversary, Switzerland's largest brewery launched the \"1876\" beer as a tribute to its founding father, Theophil Roniger (1844 - 1913). The accompanying TV sport for the launch of the beer thereby traced the path of Theophil Roniger and his many years on the road, where he learned his brewing craft and ultimately developed the founding recipe that laid the foundation for the establishment of the Feldschl\u00f6sschen brewery and whose first recipe today serves as the basis for Feldschl\u00f6sschen 1876.\r\n\r\nUSP Partner was commissioned by Feldschl\u00f6sschen to bring the story of Theophil Roniger to life for the target group in a brand-appropriate and emotional way. Within the framework of various concept routes, one approach crystallized as particularly suitable: the staging of Theophil Roniger's wanderings within the framework of an Escape Room.\r\n\r\n<strong>Three themed worlds full of puzzles<\/strong>\r\n\r\nIn addition to the development of the detailed concept, USP's conceptual work also included the development of a business case for the subsequent operation as well as the preliminary testing of feasibility\/implementability at various locations and with various operating scenarios. The Escape Room was finally realized in the \"Brauwelt\" of Feldschl\u00f6sschen, in the newly created visitor center at the Feldschl\u00f6sschen headquarters in Rheinfelden. The Escape Room thus adds a new and innovative highlight to the already attractive Brauwelt, where visitors can follow in the footsteps of Theophil Roniger on his wanderings and experience his journey first-hand. Just as the founder had to overcome various challenges on his wanderings, visitors to the Escape Room have to solve various puzzles in order to make their way through the three elaborately staged theme worlds. The theme worlds trace the various stages of Theophil Roniger's wanderings, and the puzzles are also thematically coordinated with the story to ensure brand-appropriate storytelling with plenty of content for a unique brand experience.\r\n\r\nAs part of the project planning, USP brought two strong partners on board for the realization: Stammkraft realized the construction of the rooms on behalf of USP, true to the concept and with great attention to detail, Sherlock GmbH as developer and operator of its own Escape Rooms in the Basel area supported USP with the entire puzzle development and construction. USP as a full service agency had the overall responsibility for the project and was responsible for the overall project management from the concept to the handover of the keys and the final training of the game masters.\r\n\r\nAll information about the Escape Room and the booking can be found at the <a href=\"https:\/\/brauwelt.ch\/de\/escape-room\/\">Webpage of the brewing world of Feldschl\u00f6sschen.<\/a>\r\n\r\n<img class=\"alignnone wp-image-179887 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/werbewoche.ch_Einblick_Raum2_Escape_Room_USP-683x1024.png\" alt=\"Feldschl\u00f6sschen\" width=\"683\" height=\"1024\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible on the customer side at Feldschl\u00f6sschen Getr\u00e4nke AG: <\/strong>J\u00e9r\u00f4me Rueff (Brand Director), Astrid Roland (Marketing Manager), Dominique Herzog (Junior Brand Manager). <strong>Responsible on agency side: <\/strong>USP Partner AG (overall responsibility, concept and project management), Stammkraft(realization construction), Sherlock GmbH (puzzle development, puzzle construction).","protected":false},"excerpt":{"rendered":"<p>Anl\u00e4sslich des Jubil\u00e4ums lancierte die gr\u00f6sste Schweizer Brauerei das Bier \u00ab1876\u00bb als Hommage an seinen Gr\u00fcndervater, Theophil Roniger (1844 \u2013 1913). Im dazugeh\u00f6rigen TV-Sport zur Markteinf\u00fchrung des Biers wurde dabei der Weg von Theophil Roniger und seine viele Jahre auf Wanderschaft nachgezeichnet, auf der er sein Brauhandwerk lernte und letztlich das Gr\u00fcndungsrezept entwickelte, das den [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Feldschl\u00f6sschen","_yoast_wpseo_metadesc":"Feldschl\u00f6sschen-Gr\u00fcndervater Theophil Roniger war schon Thema des TV-Spots zum 145-Jahre-Jubil\u00e4um der Brauerei.","articlekey":"","footnotes":""},"categories":[29],"tags":[3000,3001,3002],"class_list":["post-15455","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-feldschloesschen","tag-gamification","tag-usp-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USP Partner geht f\u00fcr Feldschl\u00f6sschen auf die Spuren von Gr\u00fcndervater Roniger - 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