{"id":15501,"date":"2022-06-29T10:00:25","date_gmt":"2022-06-29T08:00:25","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=180771"},"modified":"2022-07-23T16:05:09","modified_gmt":"2022-07-23T14:05:09","slug":"wir-sind-da-frischer-markenauftritt-fuer-swissgrid-von-crk-und-aroma","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-29\/wir-sind-da-frischer-markenauftritt-fuer-swissgrid-von-crk-und-aroma\/","title":{"rendered":"\"We are here!\" Fresh brand identity for Swissgrid from CRK and Aroma"},"content":{"rendered":"<img class=\"aligncenter wp-image-180777 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-5_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/>As the national grid company that operates Switzerland's extra-high voltage grid, Swissgrid engages in dialog with numerous people in a variety of situations and roles: with political representatives, with authorities, with the business community, with industry partners, with the media and with interested members of the public - including residents living near grid projects.\r\n\r\nFor this dialogue, the joint venture of Aroma and CRK, which was commissioned as the lead agency, designed the new brand identity of Swissgrid according to a clear promise: \"We are there! For the people and for the companies in Switzerland. And we keep the connection to Europe.\" Swissgrid makes this promise with many atmospheric and emotionally charged everyday scenes in which the reliable supply of electricity plays sometimes a small, sometimes a large role. The new appearance also shows the people at Swissgrid with their various tasks in order to keep this promise.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-4-1_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-4-1_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-4-2_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-4-2_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n\r\nThis is visible in new signature images and in the new corporate film, which frames these moments with impressive landscapes and infrastructures. These are used in various channels: in print and online media, at consumer trade shows and trade conferences, and at the company's own events and visitor centers.\r\n\r\n\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-8-2_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-8-2_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-8-1_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-8-1_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-7-2_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-7-2_rgb_final_PPT_titel.jpg\" alt=\"\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-7-1_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-7-1_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-6_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-6_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-3_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-3_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-2_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-2_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-1_rgb_final_PPT_titel.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Bild-1_rgb_final_PPT_titel.jpg\" alt=\"CRK\" width=\"1029\" height=\"521\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Swissgrid<\/strong>Michelle Roth (Head of Communication &amp; Stakeholder Management), Kaspar Haffner (Head of Content &amp; Digital Communication), Silvia Zuber (Senior Communication Manager), Melanie Ciapponi (Digital Media Manager). <strong>Mandate Management:<\/strong> Oliver Wimmer (CRK), Philipp H\u00e4nggli (Aroma). <strong>Film:<\/strong> Moritz St\u00e4helin (CD). <strong>Production:<\/strong> L'Project Media Production. <strong>Signature images:<\/strong> Louise Riis Ruggaber (AD). <strong>Photographer:<\/strong> Dean Jaggi (Luxwerk).","protected":false},"excerpt":{"rendered":"<p>Als nationale Netzgesellschaft, die das H\u00f6chstspannungsnetz der Schweiz betreibt, steht Swissgrid im Dialog mit zahlreichen Menschen in unterschiedlichen Situationen und Rollen: mit Politikvertreter:innen, mit Beh\u00f6rden, der Wirtschaft, mit Branchenpartnern, mit Medien und mit der interessierten \u00d6ffentlichkeit \u2013 darunter auch Anwohner:innen von Netzvorhaben. F\u00fcr diesen Dialog hat die als Lead-Agentur beauftragte Gemeinschaft von Aroma und CRK [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CRK","_yoast_wpseo_metadesc":"Nicht l\u00e4nger sollen allein die f\u00fcr die Stromversorgung notwendigen Netzinfrastrukturen das Bild von Swissgrid pr\u00e4gen. CRK und Aroma","articlekey":"","footnotes":""},"categories":[29],"tags":[2663,3008,2268],"class_list":["post-15501","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-aroma","tag-crk","tag-swissgrid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abWir sind da!\u00bb Frischer Markenauftritt f\u00fcr Swissgrid von CRK und Aroma - Organisator<\/title>\n<meta name=\"description\" content=\"Nicht l\u00e4nger sollen allein die f\u00fcr die Stromversorgung notwendigen Netzinfrastrukturen das Bild von Swissgrid pr\u00e4gen. 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