{"id":15509,"date":"2022-06-30T00:31:09","date_gmt":"2022-06-29T22:31:09","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=180902"},"modified":"2022-07-23T16:00:43","modified_gmt":"2022-07-23T14:00:43","slug":"was-bedeutet-eigentlich-ubiquitaer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-30\/was-bedeutet-eigentlich-ubiquitaer\/","title":{"rendered":"What does \"ubiquitous\" actually mean?"},"content":{"rendered":"<img class=\"aligncenter wp-image-158930 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg\" alt=\"What actually means\" width=\"1200\" height=\"801\" \/>It just feels right to call things ubiquitous, because that just sounds so lofty and clever. Metaverse, Bitcoin, NFT and other terms from the digital wonderland are ubiquitous or omnipresent. The former just seems a bit dusty and the latter even firmly in the style of the noughties. And since \"all-or-nothing\" currently applies everywhere in communication and marketing, i.e. either something works properly or not at all, the adjective is also perfectly suited here. Even if its original fields of application are actually biological or theological contexts: Our industry is used to stealing terms from other disciplines and appreciating them.\r\n\r\nBiology calls the characteristic of living beings not to be bound to one location ubiquitous, in theology it means the omnipresence of a God. In business, and thus in marketing, something is now called ubiquitous if it is used everywhere (campaigns) or is available everywhere (products).\r\n<h3>Important in the age of omnichannel<\/h3>\r\nThe origin of the word lies in Latin. This is reason enough to make those who use it seem more academic. It derives from the Latin adverb <em>ubique<\/em> which can be easily controlled with <em>everywhere<\/em> can be translated. Even the Duden says that its general meaning is part of the elevated language. So whoever uses it receives a knighthood, so to speak, from the highest authority.\r\n\r\nBut what do we mean by that? Everyone would like to be present everywhere: omnipresent. But the noughties are calling, and omnichannel marketing is almost impossible to win in small talk. If you believe the Omni-Channel Maturity Index (ORI) of Swiss stationary retailers, which has been published for the third time, then we are not doing badly in Switzerland. Thanks to the near-duopoly of Migros and Coop and all their subsidiaries and sisters, to be sure. They are by far the best at making goods available (soon also alcoholic beverages) everywhere and to everyone.\r\n\r\nHowever, the need is not purely Swiss. The tech giants in the USA in particular are also increasingly going back to brick-and-mortar (physical\/stationary points of sale): Amazon and Tripadvisor are just showing the way with their stores. However, very few can afford to be present everywhere. That's why the word is also used where things are \"only\" widely distributed, which seems to be the case even more quickly in the increasingly narrow bubbles of social media.\r\n\r\n<hr \/>\r\n\r\n<em>*\u00a0<strong>Benno Maggi\u00a0<\/strong>is co-founder and CEO of Partner &amp; Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.<\/em>","protected":false},"excerpt":{"rendered":"<p>Es schickt sich gerade, Dinge als ubiquit\u00e4r zu bezeichnen, denn das klingt einfach so erhaben und gescheit. Metaverse, Bitcoin, NFT und andere Begriffe aus dem digitalen Wunderland sind es: allgegenw\u00e4rtig oder omnipr\u00e4sent. Ersteres wirkt halt etwas angestaubt und letzteres gar fest nach Nullerjahre. Und da aktuell \u00fcberall \u00aball-or-nothing\u00bb gilt in der Kommunikation und im Marketing, [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"ubiquit\u00e4r","_yoast_wpseo_metadesc":"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.","articlekey":"","footnotes":""},"categories":[29],"tags":[3073],"class_list":["post-15509","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ubiquitaer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb? - Organisator<\/title>\n<meta name=\"description\" content=\"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb? - Organisator\" \/>\n<meta property=\"og:description\" content=\"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T22:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T14:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-06-30\\\/was-bedeutet-eigentlich-ubiquitaer\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb?\",\"datePublished\":\"2022-06-29T22:31:09+00:00\",\"dateModified\":\"2022-07-23T14:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-06-30\\\/was-bedeutet-eigentlich-ubiquitaer\\\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kolumne_pnp_wasnedeuteteigentlich.jpg\",\"keywords\":[\"ubiquit\u00e4r\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-06-30\\\/was-bedeutet-eigentlich-ubiquitaer\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/\",\"name\":\"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb? - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kolumne_pnp_wasnedeuteteigentlich.jpg\",\"datePublished\":\"2022-06-29T22:31:09+00:00\",\"dateModified\":\"2022-07-23T14:00:43+00:00\",\"description\":\"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kolumne_pnp_wasnedeuteteigentlich.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kolumne_pnp_wasnedeuteteigentlich.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/was-bedeutet-eigentlich\\\/2022-06-29\\\/was-bedeutet-eigentlich-ubiquitaer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What does \"ubiquitous\" actually mean? - Organizer","description":"Benno Maggi explains in his column \"What does... actually mean?\" terms from the field of marketing and communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/","og_locale":"en_US","og_type":"article","og_title":"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb? - Organisator","og_description":"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.","og_url":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2022-06-29T22:31:09+00:00","article_modified_time":"2022-07-23T14:00:43+00:00","og_image":[{"url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-06-30\/was-bedeutet-eigentlich-ubiquitaer\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb?","datePublished":"2022-06-29T22:31:09+00:00","dateModified":"2022-07-23T14:00:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-06-30\/was-bedeutet-eigentlich-ubiquitaer\/"},"wordCount":451,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg","keywords":["ubiquit\u00e4r"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2022-06-30\/was-bedeutet-eigentlich-ubiquitaer\/","url":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/","name":"What does \"ubiquitous\" actually mean? - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#primaryimage"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg","datePublished":"2022-06-29T22:31:09+00:00","dateModified":"2022-07-23T14:00:43+00:00","description":"Benno Maggi explains in his column \"What does... actually mean?\" terms from the field of marketing and communication.","breadcrumb":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-06-29\/was-bedeutet-eigentlich-ubiquitaer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Was bedeutet eigentlich\u2026 \u00abubiquit\u00e4r\u00bb?"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/en\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=15509"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15509\/revisions"}],"predecessor-version":[{"id":15757,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15509\/revisions\/15757"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=15509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=15509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=15509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}