{"id":15529,"date":"2022-06-30T17:28:59","date_gmt":"2022-06-30T15:28:59","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=181136"},"modified":"2022-07-23T15:38:31","modified_gmt":"2022-07-23T13:38:31","slug":"clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-30\/clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet\/","title":{"rendered":"Clou designs digital presence for BelArosa Chalet"},"content":{"rendered":"<img class=\"aligncenter wp-image-181141 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/>\r\n\r\nIn the middle of Arosa, a new type of hotel is being built by winter 2024\/25 - more precisely, ten chalets united under one roof. The BelArosa Chalet combines the homey chalet feeling with exceptional infrastructure and needs-oriented service. Down-to-earthness, freedom, space and time are part of the very personal luxury.\r\n\r\nAlready today, the hotel is to be staged and <a href=\"http:\/\/www.belarosa-chalet.ch\/\" rel=\"noopener\">Website<\/a> arouse desire. Apart from a 22-meter-deep excavation pit, however, nothing is currently visible. How do you still manage to arouse emotions and not just communicate facts, figures and the status quo?\r\n\r\nInspired by traditional Arosa tourism posters, which were already able to lure high-altitude and winter sports enthusiasts to the idyllic mountain village more than 50 years ago, the agency opted for an emotional introduction with illustrations in modern Art Deco style. By scrolling, the user dives into the world of the chalet and is guided through various rooms with gentle animations. The illustrations are meant to convey desirable moods, as they will be experienced in the BelArosa Chalet in the future.<img class=\"aligncenter wp-image-181137 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01_komp.gif\" alt=\"BelArosa Chalet\" width=\"1440\" height=\"960\" \/> <img class=\"aligncenter wp-image-181138 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02_komp.gif\" alt=\"BelArosa Chalet\" width=\"1440\" height=\"960\" \/>\r\n\r\nAn important role in the positioning of the hotel was played by the development of the Purpose: \"We rethink luxury\". Away from golden taps to the staging of nature and the four elements that run through the unique hotel. Away from \"Is there anything else we can do for you?\" to \"We only disturb if requested\". On the other pages follow philosophy, highlights, insights into the individual chalets, as well as a blog where the construction progress can be observed and stories are told around the spectacular construction. There is also the possibility of pre-booking.\r\n\r\nThe launch of the website, which was created with Webflow.com, will be followed in the first phase by a local poster campaign aimed at summer guests in Arosa, accompanied by postcards, beach towels and other giveaways on which the illustrations will be shown to advantage.<img class=\"aligncenter wp-image-181142 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181143 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_03.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181144 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_04.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181139 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_05.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181140 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_06.jpg\" alt=\"BelArosa Chalet\" width=\"1200\" height=\"801\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Client:<\/strong>\u00a0Urs Kasper (Kasper &amp; Son).\u00a0<strong>Responsible at Clou advertising agency:<\/strong>\u00a0Albi Christen (Strategy &amp; Creative Direction), Marcel Huwiler (Art Direction), Fabian Gubelmann (Web Design &amp; Development). <strong>External partners:<\/strong> Mads Berg (illustration), Jessica Heller (text).","protected":false},"excerpt":{"rendered":"<p>Mitten in Arosa entsteht bis Winter 2024\/25 ein neuartiges Hotel \u2013 genauer gesagt zehn Chalets vereint unter einem Dach. Das BelArosa Chalet verbindet das heimelige Chaletgef\u00fchl mit ausserordentlicher Infrastruktur und bed\u00fcrfnisorientiertem Service. Bodenst\u00e4ndigkeit, Freiheit, Raum und Zeit geh\u00f6ren zum ganz pers\u00f6nlichen Luxus. Bereits heute soll das Hotel inszeniert werden\u00a0und \u00fcber eine Website Begehren wecken. Abgesehen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BelArosa Chalet","_yoast_wpseo_metadesc":"Luxus neu gedacht und inszeniert. Die Luzerner Agentur Clou hat f\u00fcr das neu entstehende BelArosa Chalet eine Website im Art-Deco-Stil erarbeitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3068,3011,3012],"class_list":["post-15529","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-belarosa-chalet","tag-clou","tag-hotels-reisen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clou gestaltet digitalen Auftritt f\u00fcr BelArosa Chalet - Organisator<\/title>\n<meta name=\"description\" content=\"Luxus neu gedacht und inszeniert. 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