{"id":15555,"date":"2022-07-05T10:50:54","date_gmt":"2022-07-05T08:50:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=182824"},"modified":"2022-07-23T15:19:44","modified_gmt":"2022-07-23T13:19:44","slug":"frische-farben-fuer-die-scout24-marken-von-sir-mary","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-05\/frische-farben-fuer-die-scout24-marken-von-sir-mary\/","title":{"rendered":"Fresh colors for the Scout24 brands from Sir Mary"},"content":{"rendered":"<img class=\"alignnone wp-image-182825 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Scout24_Rebranding_Kampagne_DE-scaled.jpeg\" alt=\"Scout24\" width=\"2410\" height=\"2560\" \/>The search platforms AutoScout24, MotoScout24, ImmoScout24 and FinanceScout24, which until last year belonged to Scout24 Schweiz AG and now to SMG Swiss Marketplace Group AG (SMG for short), are demonstrating the courage to break new ground with the completely revamped appearance of their brands and portals launched on July 1.\r\n\r\nGilles Despas, CEO of SMG Swiss Marketplace Group, says of the new design: \"SMG's primary goal is to simplify people's lives with groundbreaking products. The new look for ImmoScout24, MotoScout24, AutoScout24 and FinanceScout24 will make them even more attractive and clearer for our users, so the new design marks the next important step in our goal achievement.\"\r\n\r\nThe former Scout24 platforms already transferred advertising from the analog to the digital world more than twenty years ago and made it possible to go beyond the mere publication of classified ads. With the new design, this pioneering work is now also to be reflected in the brand and portal appearance: brightly colored highlighter stripes are used to recall the moments when searchers discovered interesting advertisements in the newspaper and highlighted or circled them. Overall, the new design is fresher and more modern, and with its clear contrast between white space - and fresh color accents, it is also clearer than ever. This should make finding cars, motorcycles, apartments, insurance and financing even easier.\r\n<h3>Campaign for the launch of the new color worlds<\/h3>\r\nIn order to make it easier for the many users of the four Scout24 platforms to switch to the new color worlds, the introduction of the new design is accompanied by a <a href=\"https:\/\/drive.google.com\/drive\/folders\/1geyKGWdGlLrlph5KQ4lLYrlQOclNdGjc?usp=sharing\"><u>extensive campaign<\/u><\/a> here.\r\n\r\nThis is done on all online and offline channels under the guiding principle of \"Live as you want\" as well as dedicated to the individual marketplaces: Car (\"Drive what you want\"), Motorcycle (\"As free as you want\"), Real Estate (\"Live how you want\") and Finance and Insurance (\"Insure how you want\"). The campaign was created in collaboration with the Sir Mary agency from Zurich.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Die Suchplattformen AutoScout24, MotoScout24, ImmoScout24 und FinanceScout24, die bis letztes Jahr zur Scout24 Schweiz AG und nun zur SMG Swiss Marketplace Group AG (kurz SMG) geh\u00f6ren, beweisen mit ihrem am 1. Juli lancierten, komplett \u00fcberarbeiteten Auftritt ihrer Marken und Portale den Mut, neue Wege zu gehen. Gilles Despas, CEO der SMG Swiss Marketplace Group, sagt [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Scout24","_yoast_wpseo_metadesc":"Wer AutoScout24, MotoScout24, ImmoScout24 oder FinanceScout24 besucht, wird von einem neuen Design in frischen Farben \u00fcberrascht.","articlekey":"","footnotes":""},"categories":[29],"tags":[3014,2871],"class_list":["post-15555","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-scout24","tag-sir-mary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frische Farben f\u00fcr die Scout24-Marken von Sir Mary - Organisator<\/title>\n<meta name=\"description\" content=\"Wer AutoScout24, MotoScout24, ImmoScout24 oder FinanceScout24 besucht, wird von einem neuen Design in frischen Farben \u00fcberrascht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-05\/frische-farben-fuer-die-scout24-marken-von-sir-mary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frische Farben f\u00fcr die Scout24-Marken von Sir Mary - 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