{"id":15579,"date":"2022-07-06T15:51:31","date_gmt":"2022-07-06T13:51:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183002"},"modified":"2022-07-21T12:05:17","modified_gmt":"2022-07-21T10:05:17","slug":"branders-realisiert-brand-refresh-fuer-bep","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/","title":{"rendered":"Branders implements brand refresh for BEP"},"content":{"rendered":"<figure id=\"attachment_183005\" class=\"wp-caption alignnone\" style=\"width: 1920px\" aria-describedby=\"caption-attachment-183005\"><img class=\"alignnone wp-image-183005 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/07_Branders_BEP_MM.jpg\" alt=\"Branders\" width=\"1920\" height=\"1080\" \/><figcaption id=\"caption-attachment-183005\" class=\"wp-caption-text\">Out-of-home poster in a fresh and contemporary brand identity<\/figcaption><\/figure>\r\n<p style=\"font-weight: 400\">The Building Cooperative of the Federal Staff - BEP for short - pursues the purpose of maintaining healthy, environmentally friendly and affordable housing for its members. With the redesign of a uniform brand identity, the organization wants to position itself more clearly in the heterogeneous environment of housing cooperatives and offer an identification surface for its members.<\/p>\r\n<p style=\"font-weight: 400\">The idea of community as a central element of cooperative living is reflected in the design of the new identity, as is the basic idea of \"giving space,\" which is taken up in the arrangement of the letters in the logo and in the playful approach in other applications. The focus on living space and on residents is also reflected in the new imagery, which further supports the brand's identification potential.<\/p>\r\n<p style=\"font-weight: 400\">A clear typography as well as the reduction of the color palette to the basic colors blue and red as well as black and white underline the simplicity and versatile applicability of the design system for the different users. Besides classic applications such as letterheads, business cards and annual reports, the digital presence of the brand as a versatile information and communication platform is in the foreground.<\/p>\r\n<p style=\"font-weight: 400\">Thanks to the consistent use of images, colors and typography, BEP's new website presents itself in a uniform and concise manner. The strong contrasts and emotional image content convey a fresh and modern overall impression that differentiates in the market environment and creates a high level of recognition.<\/p>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/01_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/01_Branders_BEP_MM-1024x657.jpg\" alt=\"Branders BEP\" width=\"768\" height=\"493\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/business-card-mockup-vol-3-by-anthony-boyd-graphics\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/02_Branders_BEP_MM-1024x576.jpg\" alt=\"\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/03_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/03_Branders_BEP_MM-1024x576.jpg\" alt=\"BEP\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/04_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/04_Branders_BEP_MM-1024x576.jpg\" alt=\"BEP\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/05_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/05_Branders_BEP_MM-1024x576.jpg\" alt=\"Branders\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/06_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/06_Branders_BEP_MM-1024x576.jpg\" alt=\"Branders\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/07_branders_bep_mm\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/07_Branders_BEP_MM-1024x576.jpg\" alt=\"BEP\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-06\/branders-realisiert-brand-refresh-fuer-bep\/attachment\/two-young-handsome-smiling-workers-wearing-uniforms-are-standing-next-to-the-van-full-of-boxes-house-move-mover-service\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/08_Branders_BEP_MM-1024x576.jpg\" alt=\"BEP\" width=\"768\" height=\"432\" \/><\/a>\r\n\r\n<hr \/>\r\n<p style=\"font-weight: 400\"><strong>Responsible at BEP:<\/strong> Maria \u00c5str\u00f6m (Managing Director), Roland Tanner (Communications). <strong>Responsible at Branders:<\/strong> Ren\u00e9 Allemann (CEO, Creative Director &amp; Founder), Marisa G\u00fcntlisberger (Director Omnichannel Experience), Thomas Hausheer (Creative Brand Technologist), Sarah Trendle (Executive Brand Designer), Micha Kumpf (Senior Brand Designer).<\/p>\r\n<p style=\"font-weight: 400\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Baugenossenschaft des eidgen\u00f6ssischen Personals \u2013 kurz BEP \u2013 verfolgt den Zweck, f\u00fcr ihre Mitglieder gesunden, umweltschonenden und preisg\u00fcnstigen Wohnraum zu erhalten. Mit der Neugestaltung eines einheitlichen Markenauftritts m\u00f6chte sich die Organisation im heterogenen Umfeld der Wohnbaugenossenschaften klarer positionieren und eine Identifikationsfl\u00e4che f\u00fcr ihre Mitglieder bieten. Der Gemeinschaftsgedanke als zentrales Element genossenschaftlichen Wohnens kommt in [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Branders","_yoast_wpseo_metadesc":"Die Creative Consultancy Branders schafft f\u00fcr die Baugenossenschaft BEP einen frischen und zeitgem\u00e4ssen Markenauftritt, mit dem sich deren Mitglieder identifizieren und der die Organisation im institutionellen Umfeld der Wohnbaugenossenschaften klar positionieren kann.","articlekey":"","footnotes":""},"categories":[29],"tags":[3057,3056,2760],"class_list":["post-15579","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bep","tag-brand-refresh","tag-branders"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branders realisiert Brand Refresh f\u00fcr BEP - 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