{"id":15581,"date":"2022-07-06T18:21:31","date_gmt":"2022-07-06T16:21:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183034"},"modified":"2022-07-21T12:02:55","modified_gmt":"2022-07-21T10:02:55","slug":"drop8-brand-awarenes-fuer-neue-watchbox-boutique-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-06\/drop8-brand-awarenes-fuer-neue-watchbox-boutique-in-zuerich\/","title":{"rendered":"Drop8: Brand Awarenes for new Watchbox boutique in Zurich"},"content":{"rendered":"<img class=\"alignnone wp-image-183035 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Bildschirmfoto-2022-07-06-um-18.15.19.png\" alt=\"Watchbox boutique in Zurich\" width=\"982\" height=\"496\" \/>\r\n\r\nThe target group for the campaign consisted of 80 percent men who are interested in luxury watches. In addition, geographic targeting was used to reach people traveling in the catchment area of the new store. The programmatic playout of the campaign allowed the target group to be reached very precisely using cookieless audience targeting and environment targeting on finance &amp; business environments. The audience targeting included people with the highest purchasing power as well as people in C-level positions.\r\n\r\nThanks to cookieless audience targeting, it was possible to expand the reach, especially on mobile devices, more than is possible with conventional audience targeting segments based on cookies.\r\n\r\nThe campaign was dynamically optimized during the runtime. The campaign budget was allocated between devices, audiences and environments in such a way that the best possible performance was achieved. This has led to a measurably strong increase in visits to the website and click-through rates that are up to 3x higher than the benchmark.\r\n<h3>Adaptive streaming technology<\/h3>\r\nThe display ads, produced specifically for Drop8's campaign, certainly contributed to the performance. The display ads included high-quality videos showcasing watches from Rolex, Patek Philippe and Audemars Piguet. Thanks to adaptive streaming technology, the videos in the display ads are played in 4K quality without any loading delay.\r\n\r\n\"Drop8 developed a campaign strategy from our goals and needs, which allowed us to promote our new boutique in Zurich precisely and without wastage in qualitative environments,\" Susanne Hurni, vice president of marketing, WatchBox Switzerland Ltd, is quoted as saying. \"The team was very committed to the collaboration and was also able to bring their vast experience to the production of the video display formats as well as tracking and segmentation.\"\r\n\r\n<img class=\"alignnone wp-image-183036 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Mobrec_Mobile_ENG_bilanz.ch_.jpg\" alt=\"Watchbox boutique in Zurich\" width=\"350\" height=\"661\" \/>\r\n\r\n<hr \/>\r\n\r\n<em><a href=\"https:\/\/cq-preview.adnxs.net\/cached\/creative\/364103706\">Example video advertising material<\/a><\/em>","protected":false},"excerpt":{"rendered":"<p>Die Zielgruppe der Kampagne bestand zu 80 Prozent aus M\u00e4nnern, die Interesse an Luxusuhren haben. Zus\u00e4tzlich wurde ein geografisches Targeting eingesetzt, um Personen zu erreichen, welche im Einzugsgebiet des neuen Stores unterwegs sind. Durch die programmatische Ausspielung der Kampagne konnte die Zielgruppe sehr pr\u00e4zise anhand eines\u00a0 Cookieless Audience Targeting und einem Umfeld Targeting auf Finance [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Watchbox-Boutique in Z\u00fcrich","_yoast_wpseo_metadesc":"Drop8 hat f\u00fcr Watchbox eine digitale Brand Awareness Kampagne umgesetzt. Ziel: Bekanntheit schaffen f\u00fcr die neue Boutique von Watchbox am Stadthausquai 13 in Z\u00fcrich.","articlekey":"","footnotes":""},"categories":[29],"tags":[3018,3019,3055],"class_list":["post-15581","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brand-awareness","tag-drop8","tag-watchbox-boutique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drop8: Brand Awarenes f\u00fcr neue Watchbox-Boutique in Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Drop8 hat f\u00fcr Watchbox eine digitale Brand Awareness Kampagne umgesetzt. 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