{"id":15627,"date":"2022-07-08T23:05:25","date_gmt":"2022-07-08T21:05:25","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183273"},"modified":"2022-07-21T12:35:31","modified_gmt":"2022-07-21T10:35:31","slug":"was-bedeutet-eigentlich-semi","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-08\/was-bedeutet-eigentlich-semi\/","title":{"rendered":"What does \"semi\" actually mean?"},"content":{"rendered":"<img class=\"aligncenter wp-image-158930 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg\" alt=\"What actually means\" width=\"1200\" height=\"801\" \/>Just at the halfway point of the year, a word creeps into our vocabulary that couldn't be more appropriate: semi. The current state of the industry? Semi. The work of industry colleagues at juries? Semi. Juniors' proposals for the next pitch? Semi.\r\n\r\nIt's mainly the youngsters in the industry who started the word circulating. When the old-timers talk about their long-gone exploits, Generation Z doesn't even roll its eyes anymore, but looks at the world in perplexity. What are they talking about? They find it semi-amusing or semi-interesting.\r\n\r\nThe prefix \"semi,\" which as a determiner originally weakens or halves adjectives or nouns, has long since become independent. Probably because, without a base word, it leaves open what exactly it denotes. Neither outstanding nor bad. Neither innovative nor oldschool. Simply semi. That sounds more positive than \"so-so\" or \"so-so\" and more binding than \"interesting,\" but above all much more motivating. Which brings us to the topic of Generation Z. While the \"older generation\" - meaning Boomers and Millennials - are used to commenting on current events from an intellectual half-distance, Gen Zers always go all in.\r\n<h3><strong>Basic motivation (self-)satisfaction<\/strong><\/h3>\r\nThis new generation is now hitting the job market in full force. In the agencies and with the customers. It motivates itself from a seemingly infinite reservoir of self-confidence and presentation skills. That's why a lot of things are \"semi\": It doesn't matter if it's good or bad, the main thing is that it's right for you and positive.\r\n\r\nOld management principles no longer apply. Old evaluation schemes even less so. When executives then desperately invite Generation Z experts to workshops, it is usually out of a mixture of great perplexity and forced curiosity. When asked \"So, how was the workshop?\", the answer is now \"semi\". This is because they have not only learned a new word, but have also experienced a feeling that could not be described any more lucidly than \"semi.\r\n\r\nOn the one hand, there is the enthusiasm about this unbelievable energy and motivation that Gen-Zler:innen spray at you; on the other hand, there is the skepticism about their complacency. \"Millennials and Boomers usually shrug and self-protect with \"semi\" and say, \"Well, that's not so innovative after all.\r\n\r\n<hr \/>\r\n\r\n<em>*\u00a0<strong>Benno Maggi\u00a0<\/strong>is co-founder and CEO of Partner &amp; Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.<\/em>","protected":false},"excerpt":{"rendered":"<p>Just zur Jahreshalbzeit schleicht sich ein Wort in unser Vokabular, das passender nicht sein k\u00f6nnte: semi. Der aktuelle Zustand der Branche? Semi. Die Arbeiten der Branchenkollegen bei Jurierungen? Semi. Die Vorschl\u00e4ge der Juniors f\u00fcr den n\u00e4chsten Pitch? Semi! Vor allem die Jungen in der Branche sind es, die das Wort in Umlauf brachten. Wenn die [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"semi","_yoast_wpseo_metadesc":"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.","articlekey":"","footnotes":""},"categories":[29],"tags":[2628,3049,3048],"class_list":["post-15627","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-benno-maggi","tag-marketing-und-kommunikationsbereich","tag-semi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet eigentlich\u2026 \u00absemi\u00bb? - Organisator<\/title>\n<meta name=\"description\" content=\"Benno Maggi erkl\u00e4rt in seiner Kolumne \u00abWas bedeutet eigentlich...?\u00bb Begriffe aus dem Marketing- und Kommunikationsbereich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/was-bedeutet-eigentlich\/2022-07-08\/was-bedeutet-eigentlich-semi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet eigentlich\u2026 \u00absemi\u00bb? 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