{"id":15783,"date":"2022-07-25T12:33:44","date_gmt":"2022-07-25T10:33:44","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=15783"},"modified":"2022-07-26T16:27:23","modified_gmt":"2022-07-26T14:27:23","slug":"anti-food-waste-efficient-strategies-for-business-and-consumers","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/sustainability\/2022-07-25\/gegen-food-waste-effiziente-strategien-fuer-unternehmen-und-verbraucher\/","title":{"rendered":"Against Food Waste: Efficient Strategies for Companies and Consumers"},"content":{"rendered":"<figure id=\"attachment_15784\" class=\"wp-caption alignnone\" style=\"width: 680px;\" aria-describedby=\"caption-attachment-15784\"><img class=\"size-full wp-image-15784\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator.jpg\" sizes=\"(max-width: 680px) 100vw, 680px\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator-18x12.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator-263x175.jpg 263w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-1_Organisator-300x200.jpg 300w\" alt=\"\" width=\"680\" height=\"453\" \/><figcaption id=\"caption-attachment-15784\" class=\"wp-caption-text\">Food waste is a problem worldwide. Also responsible for this are many new products that do not catch on in the market. (Image: Unsplash.com)<\/figcaption><\/figure>\r\nWorldwide, 1.3 billion tons of food end up in the garbage every year. In addition to wasting resources, this also places an extreme burden on the climate. But it is not only consumers who have a duty to rethink their consumption and buy more sustainably. Manufacturers from the fast-moving consumer goods industry must also act and create alternative concepts to prevent food waste. \"Here, failed product launches in particular pose a significant problem. However, customer feedback and targeted market research can help reduce emissions, plastic and packaging waste, and food waste, and reduce the ecological footprint,\" reveals Andr\u00e9 Moll, founder and CEO of Utry.me, which claims to be the world's first online tasting market \"without prices.\"\r\n<h3>Marketing platform against food waste<\/h3>\r\nTogether with Tobias Neuburger, Andr\u00e9 Moll founded this marketing platform in Munich in 2018. It offers consumers a daily changing assortment of numerous new products from the food, beverage, cosmetics, household goods and pet food sectors. \"Without prices,\" however, does not mean that everything is free; the concept works as follows: For a flat rate of 24.90 euros, registered users can put together a colorful sample box of renowned brands, test the individual products and voice their opinions. In this way, partner companies receive important user feedback on their products and pull-based trial contacts without wastage. Consumers benefit from a significantly higher merchandise value as well as the unique opportunity to discard old shopping habits and try something new instead.\r\n<h3>Products in abundance<\/h3>\r\nEvery year, manufacturers in the FMCG sector launch tens of thousands of new products on the market. Twelve months later, however, three quarters of all items have already disappeared from supermarket shelves. Andr\u00e9 Moll explains why this is so: \"Most customers tend to always put the same 40-50 products in their shopping baskets. Many don't even think of simply trying something new. However, every new product launch suffers from this disciplined shopping behavior, with the result that German retailers dispose of around 500,000 tons of food every year.\" According to the editorial team, the situation in Switzerland - broken down to the local market volume - is likely to be similar.\r\n<figure id=\"attachment_15785\" class=\"wp-caption alignnone\" style=\"width: 680px;\" aria-describedby=\"caption-attachment-15785\"><img class=\"size-full wp-image-15785\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator.jpg\" sizes=\"(max-width: 680px) 100vw, 680px\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator-18x12.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator-282x175.jpg 282w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator-564x350.jpg 564w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/07\/Gegen-Food-Waste-Effiziente-Strategien-fur-Unternehmen-und-Verbraucher-2_Organisator-300x186.jpg 300w\" alt=\"\" width=\"680\" height=\"422\" \/><figcaption id=\"caption-attachment-15785\" class=\"wp-caption-text\">Andr\u00e9 Moll, co-founder of Utry.me, a marketing platform where new products can be tested to see if they are in consumers' favor. (Image: Utry.me)<\/figcaption><\/figure>\r\nBut how can the problem be solved? If companies knew which items were desired by consumers on the market, they could save a lot of money and keep a large number of food items from going to waste. \"Efficient and intelligent market research is the key to actively tackling food waste. If manufacturers know the wishes and needs of their potential customers, they can adapt their items accordingly, which would massively increase the number of successful product launches. Utry.me is based on this concept,\" explains Andr\u00e9 Moll.\r\n<h3>Profit for all sides<\/h3>\r\nOn the one hand, Utry.me offers large corporations the opportunity to present new consumer goods to consumers in the online store without price information. As a result, the focus is solely on the product itself and customers receive only the items they have selected themselves. Subsequently, there is the option of conducting intensive market research. Concept screenings, packaging tests, conjoint analyses and the numerous, honest user feedbacks provide manufacturers with valuable information about their target groups. \"For companies, this provides the opportunity to test the chances of success of a new product with a small number of units and without risky initial investments even before roll-out. Since only proven items find a place on supermarket shelves, demand is regulated and overproduction is reduced,\" knows Andr\u00e9 Moll. In this way, not only manufacturers contribute to the sustainable use of consumer goods, but also consumers - who incidentally discover new favorite items through Utry.me.\r\n\r\n<em>More information: <a href=\"https:\/\/www.utry.me\/\">Utry.me<\/a><\/em>\r\n\r\nThe post <a href=\"https:\/\/www.organisator.ch\/de\/sustainability\/2022-07-25\/gegen-food-waste-effiziente-strategien-fuer-unternehmen-und-verbraucher\/\" rel=\"nofollow\">Against Food Waste: Efficient Strategies for Companies and Consumers<\/a> appeared first on <a href=\"https:\/\/www.organisator.ch\/de\" rel=\"nofollow\">Organizer<\/a>.","protected":false},"excerpt":{"rendered":"<p>Weltweit landen j\u00e4hrlich 1,3 Milliarden Tonnen Lebensmittel auf dem M\u00fcll. Neben der Ressourcenverschwendung bedeutet dies auch eine extreme Belastung f\u00fcr das Klima. Doch nicht nur Konsumentinnen und Konsumenten stehen in der Pflicht, ihren Verbrauch zu \u00fcberdenken und nachhaltiger einzukaufen. Auch Hersteller aus der Fast-Moving-Consumer-Goods-Branche m\u00fcssen handeln und alternative Konzepte erstellen, um Food Waste zu verhindern. [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\/sustainability\/2022-07-25\/gegen-food-waste-effiziente-strategien-fuer-unternehmen-und-verbraucher\/\">Gegen Food Waste: Effiziente Strategien f\u00fcr Unternehmen und Verbraucher<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\">Organisator<\/a>.<\/p>\n","protected":false},"author":4,"featured_media":15784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Food Waste","_yoast_wpseo_metadesc":"Viel Food Waste stammt von Produktneuheiten, die vom Markt nicht akzeptiert werden. Eine Internetplattform will dem entgegenwirken.","articlekey":"","footnotes":""},"categories":[580],"tags":[1208,339,358],"class_list":["post-15783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-food-waste","tag-marketing","tag-nachhaltige-wirtschaft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gegen Food Waste: Effiziente Strategien f\u00fcr Unternehmen und Verbraucher - Organisator<\/title>\n<meta name=\"description\" content=\"Viel Food Waste stammt von Produktneuheiten, die vom Markt nicht akzeptiert werden. 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