{"id":15913,"date":"2022-07-29T09:11:47","date_gmt":"2022-07-29T07:11:47","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183820"},"modified":"2022-07-30T09:51:27","modified_gmt":"2022-07-30T07:51:27","slug":"media-focus-und-swissfundraising-starten-zusammenarbeit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","title":{"rendered":"Media Focus and Swissfundraising launch collaboration"},"content":{"rendered":"\"Swissfundraising\"The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data.\r\n

NPO communication is examined<\/h3>\r\nSpecial attention is also paid to the content of the communication. Which topics are discussed in connection with the organizations? What visual means are being used? Are there visibility triggers and where do dangers lurk for the reputation of the organizations?\r\n\r\nThe results of the study will be continuously available to the participating donation organizations in an online dashboard as early as September. An overall assessment and evaluation will take place in April 2023 after one year of media monitoring.","protected":false},"excerpt":{"rendered":"

Die kommunikative und werbliche Sichtbarkeit der Spendenorganisationen im Schweizer Markt steht im Mittelpunkt der Studie. Die INKA des Schweizer NPO-Marktes untersucht alle steuerbaren Bereiche der Kommunikation. Hierf\u00fcr wird die Werbepr\u00e4senz (Paid Media), die Suchmaschinenpr\u00e4senz (Paid und Owned Media) sowie die Medienpr\u00e4senz (Earned Media) in quantitativer und qualitativer Hinsicht untersucht und mit Hilfe von Marktdaten kontextualisiert. [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swissfundraising","_yoast_wpseo_metadesc":"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.","articlekey":"","footnotes":""},"categories":[29],"tags":[3132,3133],"class_list":["post-15913","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-media-focus","tag-swissfundraising"],"acf":[],"yoast_head":"\nMedia Focus und Swissfundraising starten Zusammenarbeit - Organisator<\/title>\n<meta name=\"description\" content=\"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Focus und Swissfundraising starten Zusammenarbeit - Organisator\" \/>\n<meta property=\"og:description\" content=\"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T07:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T07:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Media Focus und Swissfundraising starten Zusammenarbeit\",\"datePublished\":\"2022-07-29T07:11:47+00:00\",\"dateModified\":\"2022-07-30T07:51:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/\"},\"wordCount\":139,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\",\"keywords\":[\"Media Focus\",\"Swissfundraising\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/\",\"name\":\"Media Focus und Swissfundraising starten Zusammenarbeit - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\",\"datePublished\":\"2022-07-29T07:11:47+00:00\",\"dateModified\":\"2022-07-30T07:51:27+00:00\",\"description\":\"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marktforschung\\\/2022-07-29\\\/media-focus-und-swissfundraising-starten-zusammenarbeit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Focus und Swissfundraising starten Zusammenarbeit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media Focus and Swissfundraising start cooperation - Organizer","description":"On behalf of Swissfundraising, Media Focus is conducting an integral communications analysis INKA for the Swiss NPO market for the first time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","og_locale":"en_US","og_type":"article","og_title":"Media Focus und Swissfundraising starten Zusammenarbeit - Organisator","og_description":"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.","og_url":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2022-07-29T07:11:47+00:00","article_modified_time":"2022-07-30T07:51:27+00:00","og_image":[{"url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Media Focus und Swissfundraising starten Zusammenarbeit","datePublished":"2022-07-29T07:11:47+00:00","dateModified":"2022-07-30T07:51:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/"},"wordCount":139,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg","keywords":["Media Focus","Swissfundraising"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","url":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","name":"Media Focus and Swissfundraising start cooperation - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#primaryimage"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg","datePublished":"2022-07-29T07:11:47+00:00","dateModified":"2022-07-30T07:51:27+00:00","description":"On behalf of Swissfundraising, Media Focus is conducting an integral communications analysis INKA for the Swiss NPO market for the first time.","breadcrumb":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Media Focus und Swissfundraising starten Zusammenarbeit"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/en\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=15913"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15913\/revisions"}],"predecessor-version":[{"id":15922,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/15913\/revisions\/15922"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=15913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=15913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=15913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}