{"id":16140,"date":"2022-07-26T14:18:24","date_gmt":"2022-07-26T12:18:24","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183862"},"modified":"2022-08-03T09:38:35","modified_gmt":"2022-08-03T07:38:35","slug":"vier-buecher-die-sie-interessieren-koennten-6","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-07-26\/vier-buecher-die-sie-interessieren-koennten-6\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-183865 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Lesetipps-Juli-Getabstract.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>Change<\/strong>\r\n\r\n<em>How companies achieve outstanding results in volatile times. <\/em>\r\n<ul>\r\n \t<li>Author: John P. Kotter, Vanessa Akhtar and Gaurav Gupta<\/li>\r\n \t<li>Publisher: Wiley-VCH, 2022<\/li>\r\n \t<li>Pages: 256<\/li>\r\n \t<li>ISBN: 9783527510986<\/li>\r\n<\/ul>\r\nThe world is changing faster and faster and organizations need to adapt. However, change projects have an exceptionally high failure rate. John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explain why this is the case. For them, there is no question that companies place far too much emphasis on management and far too little on leadership. With clear arguments and numerous examples, they support their thesis and at the same time show ways in which the change to an adaptable organization can succeed.\r\n\r\n<img class=\"aligncenter wp-image-183864 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/change.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Unlearning Hierarchy<\/strong>\r\n\r\n<em>Expedition into self-organization. <\/em>\r\n<ul>\r\n \t<li>Author: Lennart Keil and Daniel Vonier<\/li>\r\n \t<li>Publisher: Vahlen Verlag, 2021<\/li>\r\n \t<li>Pages: 252<\/li>\r\n \t<li>ISBN: 9783800666423<\/li>\r\n<\/ul>\r\nNew work is a buzzword. But often the much-vaunted new work is just a show event. It's hotly debated on panels - and in everyday corporate life, the same old hierarchy games play out as they did 50 years ago. This book puts its finger in the wound. It doesn't come around the corner with new tools. On the contrary: it comes with pain and agony. According to the authors, a company must go through this if it really wants to allow self-organization. Unlearning hierarchies is quite a hard process. Fortunately, reading this book is not.\r\n\r\n<strong><img class=\"aligncenter wp-image-183863 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/unlearning-hierarchy.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>Personality makes a career<\/strong>\r\n\r\n<em>This sets the course for your own career path. <\/em>\r\n<ul>\r\n \t<li>Author: Stephanie Schorp<\/li>\r\n \t<li>Publisher: Campus Verlag, 2022<\/li>\r\n \t<li>Pages: 222<\/li>\r\n \t<li>ISBN: 9783593515427<\/li>\r\n<\/ul>\r\nIn this book, Stephanie Schorp shares treasures of experience from her career as a headhunter. She provides valuable tips for managers and anyone who wants to advance in their career. Schorp focuses on personality traits and skills such as self-reflection, communication skills and frustration tolerance. Whether you are preparing to make the leap to the top league or want to take the next step at lower levels, the book provides important advice for any career development.\r\n\r\n<strong><img class=\"aligncenter wp-image-183867 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/persoenlichkeit_macht_karriere.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>The featherweight principle<\/strong>\r\n\r\n<em>The secret of the relaxed career. <\/em>\r\n<ul>\r\n \t<li>Author: Jens Weidner and Laura Kellermann<\/li>\r\n \t<li>Publisher: Campus Verlag, 2021<\/li>\r\n \t<li>Pages: 240<\/li>\r\n \t<li>ISBN: 9783593514727<\/li>\r\n<\/ul>\r\nImpostor syndrome is what psychologists call persistent self-doubt. Despite objectively good performance, those affected cannot shake the feeling of being incompetent. An astonishing number of managers are familiar with this phenomenon. Overcoming self-doubt is the subject of this book. The first part deals with theoretical and conceptual basics. The second part contains a whole series of exercise modules that can be implemented immediately in self-coaching. Anyone who wants to acquire more psychological security and self-confidence will be well served by this book.\r\n\r\n<img class=\"aligncenter wp-image-183866 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/das_federleicht_prinzip.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Change Wie Unternehmen in unbest\u00e4ndigen Zeiten herausragende Ergebnisse erzielen. Autor: John P. Kotter, Vanessa Akhtar und Gaurav Gupta Verlag: Wiley-VCH, 2022 Seiten: 256 ISBN: 9783527510986 Die Welt ver\u00e4ndert sich immer schneller und Organisationen m\u00fcssen sich anpassen. Change-Projekte haben jedoch eine ausserordentlich hohe Misserfolgsquote. Woran das liegt, erl\u00e4utern John P. Kotter, Vanessa Akhtar und Gaurav Gupta [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947],"class_list":["post-16140","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-07-26\/vier-buecher-die-sie-interessieren-koennten-17\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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