{"id":16335,"date":"2022-08-03T16:38:05","date_gmt":"2022-08-03T14:38:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183887"},"modified":"2022-08-04T11:46:07","modified_gmt":"2022-08-04T09:46:07","slug":"brown-bag-series-webinar-zum-thema-marketing-in-bewegten-zeiten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-08-03\/brown-bag-series-webinar-zum-thema-marketing-in-bewegten-zeiten\/","title":{"rendered":"Brown Bag Series: Webinar on Marketing in Turbulent Times"},"content":{"rendered":"<img class=\"alignnone wp-image-183888 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/HWZ-Academy-Brown-Bag-Series_180522.jpg\" alt=\"Brown Bag Series\" width=\"1200\" height=\"754\" \/>The \"Brown Bag Series\" format launched in June by HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich, Swiss Marketing Forum and AZ Konzept is aimed at executives in marketing and communications and is intended to impart specialist knowledge at university level with practical relevance.\r\n\r\nIn recent years, many companies have found that their marketing strategies are only partially suitable for situations in which the framework conditions change radically: Pandemic, war, problems in supply chains - hardly any company was really prepared for these challenges.\r\n\r\nAt the same time, customers expect companies to deliver on their value propositions, take a stance on political and economic issues, and even optimize their performance with innovations.\r\n\r\nThe talk will discuss how marketing strategies can be better aligned to uncertain times and how sustainable growth and innovation can be achieved even in this environment.\r\n\r\nThe moderator is Esther-Mirjam de Boer, CEO and Owner of GetDiversity. Panelists are Tanja Herrmann, Managing Director of the influencer and social media marketing consultancy WebStages, C\u00e9cile Moser, Head of Marketing &amp; Communication at Jelmoli and Tobias Thut, Head of Marketing &amp; Sales, Member of the Executive Board of Pilatus-Bahnen.\r\n\r\n<hr \/>\r\n\r\n<em>The live stream will take place on Tuesday, August 23, from 11:00 a.m. to 12:00 p.m. Further information on the entire brown bag series can be found at the <\/em><a href=\"https:\/\/fh-hwz.ch\/brown-bag-series-2022\/\" rel=\"noopener noreferrer\"><em>HWZ website<\/em><\/a>where you can also register for free.","protected":false},"excerpt":{"rendered":"<p>Das im Juni gestartete Format \u00abBrown Bag Series\u00bb von HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich, Swiss Marketing Forum und AZ Konzept richtet sich an F\u00fchrungskr\u00e4fte in Marketing und Kommunikation und soll Fachwissen auf Hochschulniveau mit Praxisbezug vermitteln. In den letzten Jahren mussten viele Unternehmen feststellen, dass ihre Marketingstrategien nur bedingt f\u00fcr Situationen geeignet sind, in denen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brown Bag Series","_yoast_wpseo_metadesc":"\u00abMarketing-Strategie \u2013 Unter Druck im Wandel\u00bb ist das Thema des kommenden Webinars der \u00abBrown Bag Series\u00bb, das am 23. August stattfindet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3313,3314,2705],"class_list":["post-16335","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brown-bag-series","tag-marketing-strategie","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brown Bag Series: Webinar zum Thema Marketing in bewegten Zeiten - Organisator<\/title>\n<meta name=\"description\" content=\"\u00abMarketing-Strategie \u2013 Unter Druck im Wandel\u00bb ist das Thema des kommenden Webinars der \u00abBrown Bag Series\u00bb, das am 23. 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