{"id":16466,"date":"2022-08-12T11:31:21","date_gmt":"2022-08-12T09:31:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=184261"},"modified":"2024-11-22T08:40:52","modified_gmt":"2024-11-22T07:40:52","slug":"emotionales-marketinginstrument-hotel-mamma-setzt-auf-video","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-08-12\/emotionales-marketinginstrument-hotel-mamma-setzt-auf-video\/","title":{"rendered":"Emotional marketing tool: Hotel Mamma relies on video"},"content":{"rendered":"<p><img class=\"alignnone wp-image-184262 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood.jpg\" sizes=\"(max-width: 956px) 100vw, 956px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood.jpg 956w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-600x336.jpg 600w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-768x431.jpg 768w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-18x10.jpg 18w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-312x175.jpg 312w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-624x350.jpg 624w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-920x516.jpg 920w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-300x168.jpg 300w\" alt=\"Hotel Mamma\" width=\"956\" height=\"536\" \/><\/p>\r\n<p>At Hotel Mamma with its Osteria Italianit\u00e0 is celebrated. Instead of a menu, there is a daily changing 5-course menu according to old recipes and with fresh ingredients. This is intended to appeal to connoisseurs who like to take their time for an extended, genuine Italian meal in a cozy atmosphere.<\/p>\r\n<p>The new film comes as an introduction to the website and is intended to present the business and in particular the special restaurant concept - for guests who do not yet know the house. In addition, Hotel Mamma relies on various short and themed videos on Facebook and Instagram.<\/p>\r\n<p>\"We have already successfully used the film, which was shot in 2016, as an introduction to our website. It emotionally conveyed what guests can expect from us,\" says owner Charles Brun. \"We wanted to top that - with a fresh video production - that is even more meaningful and explains our unique concept. As with the first film shoot, we contacted Motionfood in Z\u00fcrch-Schlieren. Quickly and without complications, the new video for website and social media was created. We are very happy with the result and will now use it to play on our marketing channels.\"<\/p>\r\n<p><iframe title=\"Hotel Mamma Osteria - Tradizione, Stile e Passione\" src=\"https:\/\/player.vimeo.com\/video\/738362049?h=f1f860b5c7&amp;dnt=1&amp;app_id=122963\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><iframe title=\"Hotel Mamma | Sneak Peak Teaser\" src=\"https:\/\/player.vimeo.com\/video\/720665995?h=abbab383be&amp;dnt=1&amp;app_id=122963\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<hr \/>\r\n<h2>Motionfood: Why a hotel needs a video<\/h2>\r\n<ul>\r\n\t<li><strong>Great feelings<\/strong>Ambience and mood can be conveyed much better in a film than through photos and texts.<\/li>\r\n\t<li><strong>More information<\/strong>: A few seconds of film convey more information than ten or more images.<\/li>\r\n\t<li><strong>Clear differentiation<\/strong>: A well-made video shows the difference to competitors faster and better than texts and photos.<\/li>\r\n\t<li><strong>High attention<\/strong>: Videos reach a wide range on the web and social media.<\/li>\r\n\t<li><strong>Longer dwell time<\/strong>: Users stay longer on videos than on images. This extends the time of use on the website, which is relevant for search engines and ranking on Google.<\/li>\r\n\t<li><strong>Higher click rates<\/strong>: Videos influence purchase decisions and increase bookings.<\/li>\r\n\t<li><strong>Multiple benefits<\/strong>: A film can be used in many ways and can be divided into different sequences, for example for use on website and social media or in the newsletter.<\/li>\r\n\t<li><strong>Manageable costs<\/strong>: A video production is not necessarily more expensive than a classic photo shoot.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Im Hotel Mamma mit seiner Osteria wird Italianit\u00e0 zelebriert. Statt einer Speisekarte gibt es ein t\u00e4glich wechselndes 5-Gang Menu nach alten Rezepten und mit frischen Zutaten. Damit sollen Geniesser:innen angesprochen werden, die sich gern Zeit nehmen f\u00fcr ein ausgedehntes, echt italienisches Essen in gem\u00fctlichem Ambiente. Der neue Film kommt als Einstieg auf die Website und [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hotel Mamma Video Marketing","_yoast_wpseo_metadesc":"Hotel Mamma zelebriert Italianit\u00e0 mit einem neuen Video, das das einzigartige Restaurantkonzept vorstellt. Erleben Sie es selbst!","articlekey":"","footnotes":""},"categories":[29],"tags":[4782,4783,339,4784,515],"class_list":["post-16466","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hotel","tag-italianita","tag-marketing","tag-restaurant","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotionales Marketinginstrument: Hotel Mamma setzt auf Video - Organisator<\/title>\n<meta name=\"description\" content=\"Hotel Mamma zelebriert Italianit\u00e0 mit einem neuen Video, das das einzigartige Restaurantkonzept vorstellt. 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