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Digital Bootcamp<\/strong><\/p>\r\n The Power Handbook for Digital Marketing, Sales & Media. <\/em><\/p>\r\n \"Doing is like wanting, only more blatant.\" Never before have the marketing opportunities for companies, start-ups and self-employed people been as diverse as they are today. However, you run the risk of getting bogged down and not gaining any insights from all the buzzwords. The Digital Bootcamp provides a remedy - a toolbox in book form. The authors obviously speak from experience: They provide precise instructions for action and point out pitfalls. This makes their compendium valuable for all those who advertise, sell and communicate.<\/p>\r\n Corporate Newsroom<\/strong><\/p>\r\n The digital transformation has made print and TV advertising less important. Companies must themselves ensure public attention on social media and other digital platforms - for example, by abandoning the traditional separation between marketing and PR and merging the two areas in a so-called corporate newsroom. The author explains step by step how you can install such a newsroom in your company - from the spatial design to the development of a planning tool to the analysis of results.<\/p>\r\n Talking to each other 3: The \"inner team\" and situational communication<\/strong><\/p>\r\n Communication, person, situation. <\/em><\/p>\r\n After Talking Together 1 with the Four Sides Model and Talking Together 2 with the Values and Development Square, Volume 3 on the \"inner team\" concludes the groundbreaking trilogy by communication psychologist Friedemann Schulz von Thun. The three volumes complement each other. They are enormously helpful for communicating better and also for personal development. This volume is about understanding the different parts of our personality as a team that must be brought into harmony with each other so that we can communicate coherently.<\/p>\r\n Meaningless happy<\/strong><\/p>\r\n How to find fulfillment at work even without Purpose. <\/em><\/p>\r\n A spectre is haunting Western companies: the fear of losing out in the battle for talent. That's why they provide their employees with desk bikes, napping rooms or drink brands and put the icing on the cake with a \"noble purpose. Employees are supposed to be motivated in this way, since they are contributing a little bit to saving the world. Nonsense, says Ingo Hamm and argues in a highly amusing manner with many cross-references. Above all, he explains how you can tailor your own life's happiness without any professional sense-making.<\/p>\r\n Digital Bootcamp Das Power-Handbuch f\u00fcr digitales Marketing, Sales & Media. Autor: Martin Andree und Niklas van Husen Verlag: Campus Verlag, 2022 Seiten: 272 ISBN: 9783593515489 \u00abMachen ist wie wollen, nur krasser.\u00bb Nie zuvor waren die Marketingm\u00f6glichkeiten f\u00fcr Unternehmen, Start-ups und Selbstst\u00e4ndige so vielf\u00e4ltig wie heute. Allerdings l\u00e4uft man Gefahr, sich zu verzetteln und vor lauter [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Bootcamp Marketing","_yoast_wpseo_metadesc":"Das Digital Bootcamp bietet praxisnahe Anleitungen f\u00fcr digitales Marketing, Sales und Media. Ein wertvoller Werkzeugkasten f\u00fcr alle Werbetreibenden.","articlekey":"","footnotes":""},"categories":[29],"tags":[151,4792,339,4791,4189],"class_list":["post-16638","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-digital","tag-handbuch","tag-marketing","tag-media","tag-sales"],"acf":[],"yoast_head":"\n\r\n\t
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