{"id":16976,"date":"2022-09-19T16:46:17","date_gmt":"2022-09-19T14:46:17","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=186509"},"modified":"2024-11-21T11:47:02","modified_gmt":"2024-11-21T10:47:02","slug":"baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/","title":{"rendered":"B\u00e4chli Bergsport goes online with a completely renewed brand - supported by Evoq"},"content":{"rendered":"<p><img class=\"alignnone wp-image-186519 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/Bildschirmfoto-2022-09-19-um-16.44.45.png\" alt=\"B\u00e4chli mountain sports\" width=\"1406\" height=\"803\" \/>The B\u00e4chli webshop, which was also redesigned by Evoq as part of the brand relaunch, represents a decisive improvement in the shopping experience for customers. It strategically combines the two themes of \"content\" and \"conversion\". The UX design aims for optimal user guidance and a consistent customer experience both on the PC and in the mobile version. A new mega menu provides a quick overview of the complete range of around 40,000 mountain sports articles. Access is also possible via the various mountain sports disciplines. An intelligent filter system leads to optimal individual search results. In addition to online shopping, B\u00e4chli's consulting expertise is not to be neglected. The customer will find a lot of expertise, from size tables to care tips.<\/p>\r\n<p>However, mountain sports should above all be an experience, and so the online store also offers comprehensive editorially prepared news and reports in the blog and on the events site.<\/p>\r\n<p>With the brand relaunch, B\u00e4chli wants to emphasize its roots in alpinism and position itself as the leading specialist retailer in Swiss mountain sports. In addition to the online store, the customer magazines were also <em>Inspiration<\/em> and <em>Selection<\/em> and the branches have also been adapted to the new design.  \"Our brand is now getting a real boost from the brand relaunch and the new web store,\" says Jan Maurer, Marketing Manager at B\u00e4chli Bergsport. With 13 branches throughout Switzerland - and now also in Ticino as of September 30 - the company is the largest private supplier of mountain sports and outdoor products in Switzerland.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/01_evoq_baechli_onlineshop\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/01_evoq_Baechli_Onlineshop-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/02_evoq_baechli_onlineshop\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/02_evoq_Baechli_Onlineshop-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/03_evoq_baechli_e-board\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/03_evoq_Baechli_e-board-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/04_evoq_baechli_inserat\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/04_evoq_Baechli_Inserat-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/05_evoq_baechli_plakat\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/05_evoq_baechli_plakat-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-19\/baechli-bergsport-geht-mit-rundum-erneuerter-marke-online-unterstuetzt-von-evoq\/attachment\/06_evoq_baechli_mag\/\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/06_evoq_baechli_mag-1024x768.jpg\" alt=\"\" width=\"768\" height=\"576\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Responsible at B\u00e4chli Bergsport B\u00e4chli Bergsport:<\/strong> Jan Maurer (Marketing Manager), Michael Roth (Deputy Marketing Manager) Gernot B\u00f6ttinger (Digital Marketing), Tamara Wefers (UX Design). <strong>Responsible at Evoq: <\/strong>Christian Sutter. <strong>Consulting: <\/strong>Susanne Pf\u00e4ffli. <strong>UX\/UI Design:<\/strong> Dominique Haussener, Philipp Schilling, Corinne Brunner. <strong>Graphic: <\/strong>Martin Bettler, Marc Hahn, Amanda Fuchs. <strong>Implementation webshop:<\/strong> Metades, Wolfhausen.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Der B\u00e4chli-Webshop, der ebenfalls von Evoq im Rahmen des Marken-Relaunchs neu gestaltet wurde, bedeutet f\u00fcr Kundinnen und Kunden eine entscheidende Verbesserung im Einkaufserlebnis. Er vereint strategisch die beiden Themen \u00abContent\u00bb und \u00abConversion\u00bb. Das UX-Design zielt auf eine optimale Benutzerf\u00fchrung und ein durchg\u00e4ngiges Kundenerlebnis sowohl auf dem PC wie auch in der mobilen Version. Ein neues [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00e4chli Bergsport","_yoast_wpseo_metadesc":"Neuer B\u00e4chli Webshop: Optimiertes Einkaufserlebnis, umfassende Beratung und redaktionelle Inhalte. Jetzt entdecken!","articlekey":"","footnotes":""},"categories":[29],"tags":[3390,3391],"class_list":["post-16976","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-baechli-bergsport","tag-evoq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e4chli Bergsport geht mit rundum erneuerter Marke online \u2013\u00a0unterst\u00fctzt von Evoq - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer B\u00e4chli Webshop: Optimiertes Einkaufserlebnis, umfassende Beratung und redaktionelle Inhalte. 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