{"id":17089,"date":"2022-09-27T14:20:23","date_gmt":"2022-09-27T12:20:23","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=187176"},"modified":"2024-11-21T08:18:37","modified_gmt":"2024-11-21T07:18:37","slug":"credit-suisse-und-tbwazuerich-wuerdigen-roger-federer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-09-27\/credit-suisse-und-tbwazuerich-wuerdigen-roger-federer\/","title":{"rendered":"Credit Suisse and TBWA\\Zurich pay tribute to Roger Federer"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-187177 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/CS_Sponsoring_RetirementRF_MockUpAnzeigen.jpg\" alt=\"Credit Suisse Roger\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>It's not really a goodbye. The bank says it will remain at Roger Federer's side. Credit Suisse is convinced that his qualities will make a big difference, and not just in professional tennis. Because people retire - personality does not.<\/p>\r\n<p>The campaign surrounding the retirement announcement and the Laver Cup was also created with this in mind: \"Attitude never retires.\" As a kick-off, an animated social media post went live one day after Federer's announcement, which is one of the most attention-grabbing posts ever made by Credit Suisse Switzerland. All moving image assets were produced by TBWA\\Vido.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p>This was followed by further measures, both international and national, with digital and print advertisements.<\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Credit Suisse: <\/strong>Roman Reichelt (CMO); Dang Nguyen, Stephanie Trachsel, Reimund Immoos, Tanja Klotz (Strategy, Brand &amp; Advertising); Sandra Caviezel, Mira Song M\u00e4der, Marcel Steiner (Sponsoring); Anette Hiscott, Simon Bachofner, Valon Saiti, Bettina Wolf (Digital &amp; Data Marketing). <strong>Responsible agency:<\/strong> TBWA\\Zurich (concept), TBWA\\Vido (implementation).<\/p>","protected":false},"excerpt":{"rendered":"<p>Ein wirklicher Abschied ist es nicht. Die Bank wird gem\u00e4ss eigenen Angaben an der Seite von Roger Federer bleiben. Credit Suisse sei \u00fcberzeugt, dass seine Qualit\u00e4ten nicht nur im professionellen Tennis vieles bewegen w\u00fcrden. Denn Personen gehen in den Ruhestand \u2013 die Pers\u00f6nlichkeit nicht. Unter diesem Gesichtspunkt entstand auch die Kampagne rund um die R\u00fccktrittsank\u00fcndigung [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Credit Suisse Roger","_yoast_wpseo_metadesc":"Credit Suisse bleibt an der Seite von Roger Federer. Kampagne zur R\u00fccktrittsank\u00fcndigung und Laver Cup: \u201eAttitude never retires.\u201c","articlekey":"","footnotes":""},"categories":[29],"tags":[3421,3422,3423],"class_list":["post-17089","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-tbwa","tag-tbwa-vido","tag-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Credit Suisse und TBWA\\Z\u00fcrich w\u00fcrdigen Roger Federer - Organisator<\/title>\n<meta name=\"description\" content=\"Credit Suisse bleibt an der Seite von Roger Federer. 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