{"id":17172,"date":"2022-10-06T13:50:34","date_gmt":"2022-10-06T11:50:34","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=187739"},"modified":"2024-11-21T07:31:43","modified_gmt":"2024-11-21T06:31:43","slug":"jim-jim-vergroessert-experiential-unit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-10-06\/jim-jim-vergroessert-experiential-unit\/","title":{"rendered":"Jim &amp; Jim expands Experiential unit"},"content":{"rendered":"<p><\/p>\r\n<p>Jim &amp; Jim wants to go exactly where the target group is with live marketing campaigns. After the in-house Experiential Unit was on the back burner for two years due to the pandemic, it has now made an even bigger comeback. Jim &amp; Jim develops customized experiential tools for festivals and trade fairs. In this way, companies can advertise products, convey values and messages, and also make them tangible. Jim &amp; Jim combines offline and online approaches to generate additional digital reach.<\/p>\r\n<h3><strong>Carpool Karaoke at CokeStudio<\/strong><\/h3>\r\n<p>Last summer, the agency was present at four festivals for Coca-Cola. The focus was on music and the neon stand as a visual eye-catcher. The idea of the concept is to link the passion point \"music\" with current topics from pop and streaming culture to inspire young people. The centerpiece was the karaoke system built into an 80s vintage car, which was implemented together with the Made agency: Here, visitors sang their favorite songs and received a video of their performance afterwards.<img class=\"aligncenter wp-image-187740 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/jimjim-coke.jpg\" alt=\"Jim &amp; Jim Live Marketing\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>Digital greetings from Heineken<\/strong><\/h3>\r\n<p>At the festival stands for Heineken, Jim &amp; Jim let visitors slip into another world. They could create and send videos of themselves in an imaginary private jet or in a beach bar. Only at the very end was the actual scene revealed. At the same time, Heineken products could be consumed at the stand - which linked activation and sales.<img class=\"aligncenter size-full wp-image-187741\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/jim-jim-heineken.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/p>\r\n<h3><strong>The universe of textiles for Swiss Textiles<\/strong><\/h3>\r\n<p>The project for Swiss Textiles was about feeling textiles with all the senses. At the SwissSkills in Bern, visitors were able to immerse themselves in the universe of textiles. This was made possible by a 230 square meter world of experience and a 4D cinema. The associated videos were produced by Jim &amp; Jim's in-house content team, and Made was responsible for the construction.<img class=\"aligncenter size-full wp-image-187742\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/jimjim-textil.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>More activation for Zweifel chips, Sprite and Moretti beer<\/strong><\/h3>\r\n<p>Jim &amp; Jim was also present at seven festivals for Zweifel, at the Eidgen\u00f6ssischen Schwing- und \u00c4lplerfest ESAF in Baselbiet, and for Birra Moretti at the Street Food Festival in Zurich. The Sprite brand was also activated at various open air festivals.<\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Coca-Cola: <\/strong>Marco Manzo, Tina Portmann, Benjamin Corpataux, Benjamin Frizzi. <strong>Responsible at Sprite:<\/strong> Tina Portmann, Stanislava Giancola. <strong>Responsible for <\/strong><strong>Swiss Textiles:<\/strong> Selina Giordari, Michael Berger. <strong>Responsible at Jim &amp; Jim:<\/strong> Fabio Emch, Robin Steiner, Tim Kesseli (strategy and concept); Robin Steiner, Tim Kesseli, In\u00e8s Wagner, Tobias Anderwert (project management); Angela Ehrsam, Beatriz Machado, Helen R\u00f6hrig (graphics and design);Made Marketing (development, construction and logistics).<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit Live-Marketing-Aktionen will Jim &amp; Jim genau dorthin gehen, wo sich die Zielgruppe tummelt. Nachdem die hauseigene Experiential Unit wegen der Pandemie zwei Jahre lang auf Sparflamme war, hat diese nun ein umso gr\u00f6sseres Comeback gegeben. F\u00fcr Festivals oder Messen entwickelt Jim &amp; Jim f\u00fcr jedes Unternehmen entsprechend massgeschneiderte Experiential-Tools. Unternehmen k\u00f6nnen so Produkte bewerben, [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jim & Jim Live-Marketing","_yoast_wpseo_metadesc":"Jim & Jim nutzen Live-Marketing bei Festivals f\u00fcr Coca-Cola, Heineken und andere Marken. Kreative Experiential-Tools begeistern Zielgruppen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3429],"class_list":["post-17172","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jim-jim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jim &amp; Jim vergr\u00f6ssert Experiential-Unit - Organisator<\/title>\n<meta name=\"description\" content=\"Jim &amp; Jim nutzen Live-Marketing bei Festivals f\u00fcr Coca-Cola, Heineken und andere Marken. 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