{"id":17588,"date":"2022-10-27T16:16:29","date_gmt":"2022-10-27T14:16:29","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=188888"},"modified":"2024-11-19T13:52:37","modified_gmt":"2024-11-19T12:52:37","slug":"15-millionen-mehr-fuer-den-buendner-tourismus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-10-27\/15-millionen-mehr-fuer-den-buendner-tourismus\/","title":{"rendered":"1.5 million more for Graub\u00fcnden tourism"},"content":{"rendered":"<figure id=\"attachment_188889\" class=\"wp-caption alignnone\" style=\"width: 1024px;\" aria-describedby=\"caption-attachment-188889\"><img class=\"alignnone wp-image-188889 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen.jpg 1024w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-600x450.jpg 600w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-768x576.jpg 768w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-16x12.jpg 16w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-233x175.jpg 233w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-467x350.jpg 467w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-1000x750.jpg 1000w\" alt=\"Graub\u00fcnden Holidays Promotion\" width=\"1024\" height=\"768\" \/>\r\n<figcaption id=\"caption-attachment-188889\" class=\"wp-caption-text\">The Graub\u00fcnden Holiday Association wants to position Graub\u00fcnden nationally and internationally as \"the nature metropolis of the Alps\". To this end, the organization will receive 1.5 million francs more per year from the government. (Archive photo: Keystone\/Gian Ehrenzeller)<\/figcaption>\r\n<\/figure>\r\n<p>The Graub\u00fcnden Ferien association is the canton's tourism marketing organization. The government has now renewed the organization's performance mandate for the years 2023-2026. The association will receive a total of CHF 7.5 million per year - CHF 1.5 million more than before.<\/p>\r\n<p>A quarter of a million Swiss francs will be invested in a project to raise awareness of the vacation destination in French-speaking Switzerland. Another quarter of a million francs will be invested in sustainability. This is increasingly a guest need and represents an opportunity to design offers and differentiate from competitors, explained Martin Vincenz, CEO of Graub\u00fcnden Ferien, on Thursday in response to a question from the Keystone-SDA news agency.<\/p>\r\n<p>The intention was to participate nationally in this topic and to provide information for Graub\u00fcnden tourism. In concrete terms, this involves cooperation with the Competence Center Sustainability of the Swiss Tourism Federation, collaboration in setting up a tourism monitoring system and making it available to service providers in the canton.<\/p>\r\n<h3>Ultimate goal: More guests<\/h3>\r\n<p>However, the association's primary goal - as it reads on its website - is to bring more guests to Graub\u00fcnden. Graub\u00fcnden Holidays, for example, plans to spend one million Swiss francs a year on advertising in the Gulf States, Asia and the USA for \"the natural metropolis of the Alps\".<\/p>\r\n<p>The aim is to increase capacity utilization in the Graub\u00fcnden hotel industry and diversify the guest structure, Vincenz added. This would make them better equipped to withstand economic and currency fluctuations.<\/p>\r\n<p>Comparatively few guests from these markets are currently present in Graub\u00fcnden. The potential, however, is great. In 2019 - before the Corona pandemic - the share of long-distance visitors from the Gulf States, China and the USA was 3.8 percent. The Swiss average was 13.1 percent.<\/p>\r\n<p>For a sustainable orientation of the \"distant markets initiative\", Graub\u00fcnden Ferien would support all efforts of the partners and associations to make tourism more sustainable. In addition, the aim is to \"whet people's appetite for vacations in idyllic and unspoilt Graub\u00fcnden villages\". The new sustainability office is intended to help with these efforts. <em>(SDA)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Verein Graub\u00fcnden Ferien ist die touristische Marketingorganisation des Kantons. Die Regierung erneuerte nun den Leistungsauftrag der Organisation f\u00fcr die Jahre 2023-2026. Insgesamt 7,5 Millionen Franken erh\u00e4lt der Verein pro Jahr \u2013 das sind 1,5 Millionen Franken mehr als bisher. Eine Viertelmillion Franken fliesst in ein Projekt, um die Feriendestination in der Romandie bekannter zu [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Graub\u00fcnden Ferien F\u00f6rderung","_yoast_wpseo_metadesc":"Graub\u00fcnden Ferien erh\u00e4lt 1,5 Millionen Franken mehr pro Jahr zur F\u00f6rderung des Tourismus. Ziel: Mehr G\u00e4ste und nachhaltige Angebote.","articlekey":"","footnotes":""},"categories":[29],"tags":[1215,4759,1311,3473,1787,2317],"class_list":["post-17588","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-foerderung","tag-gaeste","tag-graubuenden","tag-graubuenden-ferien-grf","tag-nachhaltigkeit","tag-tourismus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1,5 Millionen mehr f\u00fcr den B\u00fcndner Tourismus - Organisator<\/title>\n<meta name=\"description\" content=\"Graub\u00fcnden Ferien erh\u00e4lt 1,5 Millionen Franken mehr pro Jahr zur F\u00f6rderung des Tourismus. 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