{"id":17904,"date":"2022-11-22T11:55:58","date_gmt":"2022-11-22T10:55:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190263"},"modified":"2024-11-20T10:04:35","modified_gmt":"2024-11-20T09:04:35","slug":"serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-11-22\/serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron\/","title":{"rendered":"Serviceplan stages B2B image film for Accelleron"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190264 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/header-accelleron-imagefilm-serviceplan.jpg\" alt=\"Accelleron image film\" width=\"1200\" height=\"900\" \/>The new image film for Accelleron was to go beyond the usual B2B language and express the importance of the company. The audience was to develop an awareness of Accelleron and of the motivation of its employees. According to Serviceplan Suisse, \"Move Further\" therefore feels more like a dedicated commitment to the company's mission than an image film. In its full length of just over two minutes, the film takes viewers on a journey through the company's world, focusing on those people who make up Accelleron.<\/p>\r\n<p>The film was shot in Hamburg and Baden and will initially be released on Accelleron's own channels. Further broadcasts are planned in the coming months.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Accelleron:<\/strong> Magdalena Okopska (Vice President Communications), Antonietta Allocca (Head of Brand Management and Partnership). <strong>Responsible at ABB:<\/strong> Nicolas Ziegler (Head of Brand Management), Lena Po\u00ebll (Head of Brand Design and Governance). <strong>Responsible at Serviceplan Suisse and Plan.Net Suisse:<\/strong> Peter Sch\u00e4fer (Chief Strategy Officer), Micha Seger (Executive Creative Director), Philipp Intlekofer (Art Direction), Henry Clarke, Joss Arnott (Copywriter), Muriel Laporta-Ast\u00e9, Tom Hubli, Sylvia Kohler and Caroline Ronzani (Consulting), Pam H\u00fcgli and Raul Serrat (Overall Responsibility). <strong>Film production:<\/strong> Stefan Girtanner (Shining Film). <strong>Directed by:<\/strong> Marco Lutz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der neue Imagefilm f\u00fcr Accelleron sollte \u00fcber die gewohnte B2B-Sprache hinausgehen und die Bedeutung des Unternehmens zum Ausdruck bringen. Das Publikum sollte ein Bewusstsein f\u00fcr Accelleron und f\u00fcr die Motivation seiner Mitarbeiter entwickeln. Laut Serviceplan Suisse wirke \u00abMove Further\u00bb daher eher wie ein engagiertes Bekenntnis zur Mission des Unternehmens als ein Imagefilm. In seiner vollen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Accelleron Imagefilm","_yoast_wpseo_metadesc":"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. Ver\u00f6ffentlicht auf eigenen Kan\u00e4len.","articlekey":"","footnotes":""},"categories":[29],"tags":[3515,3516,3517],"class_list":["post-17904","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelleron","tag-plan-net-suisse","tag-serviceplan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan inszeniert B2B-Imagefilm f\u00fcr Accelleron - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. 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