{"id":17926,"date":"2022-11-24T15:05:53","date_gmt":"2022-11-24T14:05:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190433"},"modified":"2024-11-20T09:04:53","modified_gmt":"2024-11-20T08:04:53","slug":"heads-positioniert-gryps-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/","title":{"rendered":"Heads repositions Gryps"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190436 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_1.jpg\" alt=\"Gryps\" width=\"1200\" height=\"897\" \/><\/p>\r\n<p>Gryps supports over 45,000 Swiss SMEs in their day-to-day business. The digital service platform is a subsidiary of Axel Springer Schweiz and provides entrepreneurs with offers as well as information and advice to reduce their administrative workload.<\/p>\r\n<p>Heads has sharpened the positioning for the online portal, further developed the corporate wording and formulated the self-image by means of brand promise and claim: The promise \"Master your everyday SME business cleverly and independently. Thanks to Gryps, many things are simply well solved\" is also available in short form as the claim \"Simply good for business\". In addition, the corporate identity has been consistently geared towards small and medium-sized enterprises.<\/p>\r\n<p>With the redesign of the logo, corporate colors and fonts and the development of an image concept, directly from the SME world, the platform now appears more modern and clearly conveys that Gryps is entirely at the service of SMEs - the backbone of the Swiss economy.<img class=\"aligncenter size-full wp-image-190434\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_5.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190437\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_3.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190438\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_4.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190435\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_6.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Gryps unterst\u00fctzt \u00fcber 45\u2019000 Schweizer KMU-Betriebe in ihrem Gesch\u00e4ftsalltag. Die digitale Service-Plattform ist ein Tochterunternehmen von Axel Springer Schweiz und bietet Unternehmer:innen Offertvermittlung sowie Informationen und Beratung zur Entlastung im Administrativbereich. Heads hat f\u00fcr das Online-Portal die Positionierung gesch\u00e4rft, das Corporate Wording weiterentwickelt und das Selbstverst\u00e4ndnis mittels Markenversprechen und Claim ausformuliert: Das Versprechen \u00abMeistern Sie [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gryps","_yoast_wpseo_metadesc":"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3522,3523],"class_list":["post-17926","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gryps","tag-heads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heads positioniert Gryps neu - Organisator<\/title>\n<meta name=\"description\" content=\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heads positioniert Gryps neu - Organisator\" \/>\n<meta property=\"og:description\" content=\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T14:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T08:04:53+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Heads positioniert Gryps neu\",\"datePublished\":\"2022-11-24T14:05:53+00:00\",\"dateModified\":\"2024-11-20T08:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123_Heads_Gryps_1.jpg\",\"keywords\":[\"Gryps\",\"Heads\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\",\"name\":\"Heads positioniert Gryps neu - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123_Heads_Gryps_1.jpg\",\"datePublished\":\"2022-11-24T14:05:53+00:00\",\"dateModified\":\"2024-11-20T08:04:53+00:00\",\"description\":\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. 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