{"id":18097,"date":"2022-12-01T13:21:49","date_gmt":"2022-12-01T12:21:49","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190860"},"modified":"2024-11-20T07:03:38","modified_gmt":"2024-11-20T06:03:38","slug":"furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/","title":{"rendered":"Furrerhugi creates new look for Z\u00fcri F\u00e4scht 2023"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190862 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_2023_Plakat.jpg\" alt=\"Z\u00fcri F\u00e4scht\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>In collaboration with illustrator Jaron Gyger and FHGR spin-off Chilyvent, Furrerhugi has revised the key visual and the Z\u00fcri-Leu for Z\u00fcri F\u00e4scht 2023. Since Thursday, the new look has been creating anticipation for the upcoming festival. With the skyline of Zurich and Lake Zurich, the key visual is based on the tradition of the Z\u00fcri F\u00e4scht as a lake night festival.<\/p>\r\n<h3><strong>Color mane, joyful laughter<\/strong><\/h3>\r\n<p>With his colorful mane and the joy he radiates, the new Z\u00fcri-Leu embodies the departure into the future and the diversity of the Z\u00fcri F\u00e4scht. For this purpose, the illustration was refreshed and based on emoticons. The Z\u00fcri-Leu can now not only roar, but also wink at the visitors. <a href=\"https:\/\/www.zuerifaescht.ch\/\" rel=\"noopener\">the website<\/a> and the social media channels as well. <img class=\"aligncenter size-full wp-image-190861\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_Leu_GIF.gif\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/p>\r\n<h3><strong>Focus on sustainability<\/strong><\/h3>\r\n<p>The Z\u00fcri F\u00e4scht is also breaking new ground in the area of sustainability, and in 2023 will be implementing a <a href=\"https:\/\/www.zuerifaescht.ch\/tradition-und-nachhaltigkeit-aufbruch-schritten\" rel=\"noopener\">Sustainability concept<\/a> um. This was developed with the involvement of municipal and private organizations. The sustainability strategy focuses on long-term goals and works step by step to achieve them. Waste is to be reduced by 50 percent with the new concept.<\/p>\r\n<p>In addition, the final phase of sponsorship has begun. However, there are still opportunities for companies to present themselves on interesting topics such as family, sustainability or waste disposal at Z\u00fcri F\u00e4scht.<\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Z\u00fcri F\u00e4scht:<\/strong> Jeannette Herzog (Business Manager). <strong>Responsible at Furrerhugi:<\/strong> Andreas Hugi (Mandate Management), Sonja Glauser-Rychener (Art Direction), Patrick Blaser (Consulting), Sarah B\u00fcnter (Consulting). <strong>Illustration:<\/strong> Jaron Gyger. <strong>Animation:<\/strong> Philip Zurm\u00fchle (Chilyvent).<\/p>","protected":false},"excerpt":{"rendered":"<p>In Zusammenarbeit mit dem Illustrator Jaron Gyger und dem FHGR-Spin-Off Chilyvent hat Furrerhugi das Keyvisual und den Z\u00fcri-Leu f\u00fcr das Z\u00fcri F\u00e4scht 2023 \u00fcberarbeitet. Seit Donnerstag sorgt der neue Look f\u00fcr Vorfreude auf das kommende Fest. Mit der Skyline von Z\u00fcrich und dem Z\u00fcrichsee orientiert sich das Keyvisual an der Tradition des Z\u00fcri F\u00e4scht als [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Z\u00fcri F\u00e4scht","_yoast_wpseo_metadesc":"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente","articlekey":"","footnotes":""},"categories":[29],"tags":[3538],"class_list":["post-18097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-furrerhugi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - 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