{"id":18260,"date":"2022-12-13T13:59:12","date_gmt":"2022-12-13T12:59:12","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=191420"},"modified":"2024-11-19T14:02:19","modified_gmt":"2024-11-19T13:02:19","slug":"usp-partner-sorgt-fuer-frisch-gekochte-ricola","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","title":{"rendered":"USP Partner provides freshly cooked Ricola"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-191421 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg\" alt=\"Ricola Live-Marketing\" width=\"1200\" height=\"900\" \/>For the first time in the history of arugula, consumers were able to experience the cooking and molding process live at the point of sale. At the same time, the Ricola candy chefs imparted interesting facts about the brand.<\/p>\r\n<p>The promotion was to focus on the quality of the raw materials used as well as their careful processing and to present them at the POS in a brand-appropriate way. A richly detailed brand presentation rounded off the experience; among other things, the 13 herbs of the Ricola herb mix were presented in a raised bed at the stand. Strong visibility elements, high merchandise pressure and matching sales offers with discounts and add-on promotions were intended to provide additional purchase incentives.<\/p>\r\n<p>USP was entrusted with the overall responsibility for the live marketing activation and was responsible for the project management from the concept, development of the booth and brand appearance to ensuring the logistics and the professional overall appearance on the surface. The POS campaign was captured in a mood film.<\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-191422\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-3-scaled.jpg\" alt=\"\" width=\"1050\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Ricola Switzerland:<\/strong> Fiona W\u00e4gerle (Senior Brand Experience Manager Switzerland &amp; Travel Retail), Eren Karakus (Senior Key Account Manager Switzerland), Bj\u00f6rn Christ (Director Trade Marketing &amp; B2B). <strong>Concept &amp; overall project responsibility:<\/strong> USP Partner. <strong>Stand construction and logistics: <\/strong>Eurexpo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zum ersten Mal in der Geschichte von Rucola konnten die Konsument:innen am Point of Sale den Koch- und Pr\u00e4geprozess live miterleben. Gleichzeitig wurde Wissenswertes rund um die Marke von den Ricola-Bonbonk\u00f6chen vermittelt. Die Promotion sollte die Qualit\u00e4t der verwendeten Rohstoffe sowie deren sorgf\u00e4ltige Weiterverarbeitung ins Zentrum stellen und am POS markengerecht inszenieren. Ein detailreich gestalteter [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ricola Live-Marketing","_yoast_wpseo_metadesc":"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[3562],"class_list":["post-18260","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ricola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator<\/title>\n<meta name=\"description\" content=\"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. 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