{"id":18416,"date":"2023-01-08T17:14:20","date_gmt":"2023-01-08T16:14:20","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=191959"},"modified":"2024-11-19T11:02:59","modified_gmt":"2024-11-19T10:02:59","slug":"kargo-gestaltet-laenggass-tee-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-01-08\/kargo-gestaltet-laenggass-tee-neu\/","title":{"rendered":"Kargo redesigns L\u00e4nggass tea"},"content":{"rendered":"<p><img class=\"alignnone wp-image-191961 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Laenggass_Tee-Case-Selection-1-scaled.jpg\" alt=\"L\u00e4nggass tea\" width=\"1400\" height=\"1400\" \/>With the \"S\u00e9lection Grand Hotel\", the figurehead of L\u00e4nggass- Tee's B2B product lines was at the center of the intended harmonization and redesign. Previously kept in plain black, the 18 varieties, known in particular from the catering and hotel trade, now reflect the diversity of tea culture with their respective color nuances. With the \"\u00c9dition Classique\" and the \"\u00c9dition Sup\u00e9rieur\", the range has also been expanded to include two extensive resale lines.<\/p>\r\n<h3>Kargo with new packaging concept<\/h3>\r\n<p>As the product range grew, so did the variety of packaging types. In close cooperation between L\u00e4nggass-Tee and Kargo, the holistic packaging concept and the individual product lines of the Bernese \"Love Brand\" were harmonized and redesigned.<\/p>\r\n<hr \/>\r\n<p><strong>Responsible at L\u00e4nggass-Tee, Familie Lange AG: <\/strong>Katrin Lange (1st generation management), Kaspar Lange (2nd generation management), Tina Maria Wagner (2nd generation management until summer 2022), Eva Ming (projects and communication from summer 2022); Robin Oberholzer (graphics and production). <strong>Responsible at Kargo Kommuni<\/strong><strong>cation LSA: <\/strong>Christoph Balsiger (Creative Direction), Fabia Dellsperger (Creative and Art Direction), Roman Sterchi (Consulting and Project Management), Pasquale Herren (Graphic Design), Jorge Martinez (Motion Design and Photography).<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit der \u00abS\u00e9lection Grand Hotel\u00bb stand die Galionsfigur der B2B-Produktlinien von L\u00e4nggass- Tee im Zentrum der angestrebten Harmonisierung und Neugestaltung. Bisher in schlichtem Schwarz gehalten, spiegeln die insbesondere aus Gastronomie und Hotellerie bekannten 18 Sorten, mit ihren jeweiligen Farbnuancen neu die Vielfalt der Teekultur. Mit der \u00ab\u00c9dition Classique\u00bb und der \u00ab\u00c9dition Sup\u00e9rieur\u00bb wurde das Sortiment [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"L\u00e4nggass-Tee","_yoast_wpseo_metadesc":"L\u00e4nggass-Tee harmonisiert Produktlinien und Verpackungskonzept. Neue Vielfalt in der Teekultur mit S\u00e9lection Grand Hotel.","articlekey":"","footnotes":""},"categories":[29],"tags":[3573],"class_list":["post-18416","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kargo-kommunikation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kargo gestaltet L\u00e4nggass-Tee neu - Organisator<\/title>\n<meta name=\"description\" content=\"L\u00e4nggass-Tee harmonisiert Produktlinien und Verpackungskonzept. 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