{"id":18605,"date":"2023-01-25T13:37:58","date_gmt":"2023-01-25T12:37:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=192679"},"modified":"2024-11-19T07:21:52","modified_gmt":"2024-11-19T06:21:52","slug":"martina-hollenstein-stadler-wird-nachhaltigkeitsbeauftragte-bei-grf","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/sustainability\/2023-01-25\/martina-hollenstein-stadler-wird-nachhaltigkeitsbeauftragte-bei-grf\/","title":{"rendered":"Martina Hollenstein Stadler becomes Sustainability Officer at GRF"},"content":{"rendered":"<figure id=\"attachment_192680\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-192680\"><img class=\"aligncenter wp-image-192680 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Martina-Hollenstein-_Dominik-Taeuber.jpg\" alt=\"Sustainability\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-192680\" class=\"wp-caption-text\">(Image: Dominik T\u00e4uber)<\/figcaption>\r\n<\/figure>\r\n<p>Graub\u00fcnden Ferien wants to take a leading role in more sustainable tourism development, complementing the efforts of the destinations and service providers. The canton's tourism marketing organization sees itself as a coordinator, mediator and communicator for Graub\u00fcnden tourism. With the newly created project position sustainability at GRF as of 2023, the existing efforts in tourism are to be strengthened and the services jointly developed further. Sustainable projects are implemented in cooperation with partners.<\/p>\r\n<p>GRF was able to recruit Martina Hollenstein Stadler to fill the staff position, which is located directly under the CEO. The former director of Tourism Engadin Scuol Samnaun Val M\u00fcstair has in the recent past strongly supported sustainability efforts in Graub\u00fcnden tourism, including the TourCert certification of Engadin Samnaun Val M\u00fcstair as a sustainable destination. The publication of the handbook \"Sustainability in Swiss Tourism Destinations\" in cooperation with the ZHAW also took place during her term of office as tourism director.<\/p>\r\n<p>The 35-year-old with a Bachelor of Science in Tourism will start work at the GRF office in Chur in July 2023. \"I am a tourism expert with heart and soul and enthusiastic about the diverse natural and cultural landscape of the mountain regions,\" says Martina Hollenstein Stadler. In her new role, she will be able to help secure resources and tourism value creation for the whole of Graub\u00fcnden in the long term.<\/p>\r\n<p>As Senior Manager Sustainability at GRF, she will support and coordinate the sustainability efforts of tourism stakeholders in the canton. It is also important to leverage current efforts at the national level for Graub\u00fcnden tourism. New sustainable experiences in Graub\u00fcnden are to be developed and existing offers made even more visible to guests. Until Martina Hollenstein Stadler takes up her position, an internal GRF working group headed by the CEO will continue the development.<\/p>","protected":false},"excerpt":{"rendered":"<p>Graub\u00fcnden Ferien will erg\u00e4nzend zu den Bestrebungen der Destinationen und Leistungstr\u00e4ger eine f\u00fchrende Rolle in der nachhaltigeren touristischen Entwicklung einnehmen. Die touristische Marketingorganisation des Kantons sieht sich dabei als Koordinator, Vermittler und Kommunikator f\u00fcr den B\u00fcndner Tourismus. Mit der per 2023 neu geschaffenen Projektstelle Nachhaltigkeit bei GRF sollen die bestehenden Bem\u00fchungen im Tourismus gest\u00e4rkt und [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nachhaltigkeit","_yoast_wpseo_metadesc":"GRF f\u00f6rdert nachhaltigen Tourismus in Graub\u00fcnden. Martina Hollenstein Stadler unterst\u00fctzt als Senior Managerin Nachhaltigkeit.","articlekey":"","footnotes":""},"categories":[580],"tags":[339,358,381],"class_list":["post-18605","post","type-post","status-publish","format-standard","hentry","category-sustainability","tag-marketing","tag-nachhaltige-wirtschaft","tag-personalia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martina Hollenstein Stadler wird Nachhaltigkeitsbeauftragte bei GRF - Organisator<\/title>\n<meta name=\"description\" content=\"GRF f\u00f6rdert nachhaltigen Tourismus in Graub\u00fcnden. 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