{"id":19200,"date":"2023-03-06T18:40:54","date_gmt":"2023-03-06T17:40:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194260"},"modified":"2024-11-18T10:15:13","modified_gmt":"2024-11-18T09:15:13","slug":"too-good-to-go-mit-neuem-look-und-markenpositionierung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-03-06\/too-good-to-go-mit-neuem-look-und-markenpositionierung\/","title":{"rendered":"Too Good To Go with new look and brand positioning"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-194261 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/TGTG_Logo_green_CMYK.jpg\" alt=\"Too Good To Go\" width=\"1200\" height=\"900\" \/> Seven years after its founding, Too Good To Go is also taking the next step in its visual development. As of now, the company presents itself in a new design. The modernized look is intended to focus even more on the community and connect across all generations.<\/p>\r\n<p>With this step, the brand wants to increase its impact and save even more food from the garbage can. Together with over 70 million registered users and more than 130,000 partners in 17 countries, the brand aims to end food waste and sustainably protect our environment.<\/p>\r\n<h3><strong>Focus on broad audience<\/strong><\/h3>\r\n<p>\"The power of our brand has been instrumental in the growth of Too Good To Go. It has helped build a strong community of 70 million registered user:s, gain tremendous credibility and sustain a high level of organic growth. To further increase our impact, we recognized that we needed to reach a broad audience beyond the niche audience that already recognizes the urgency of taking action on food waste,\" explains Ivo van den Brand, Global CMO of Too Good To Go.<\/p>\r\n<p>With the new brand positioning and identity, Too Good To Go aims to create an emotional connection with the community. The new brand personality is intended to be friendly, honest, humble and authentic.<\/p>\r\n<p>The new brand identity was developed entirely in-house by TGTG's international brand, creative and design teams in Copenhagen, London, Paris, Madrid, Milan and Toronto.<img class=\"aligncenter size-full wp-image-194262\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-06-185435.png\" alt=\"\" width=\"607\" height=\"309\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Sieben Jahre nach der Gr\u00fcndung macht Too Good To Go auch optisch den n\u00e4chsten Entwicklungsschritt. Ab sofort pr\u00e4sentiert sich das Unternehmen im neuen Design. Der modernisierte Look soll die Community noch mehr in den Fokus stellen und \u00fcber alle Generationen hinweg verbinden. Der Brand m\u00f6chte mit diesem Schritt seinen Impact erh\u00f6hen und noch mehr Lebensmittel [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Too Good To Go","_yoast_wpseo_metadesc":"Too Good To Go: Modernisiertes Design st\u00e4rkt Community und bek\u00e4mpft Lebensmittelverschwendung. 70 Millionen Nutzer:innen.","articlekey":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-19200","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Too Good To Go mit neuem Look und Markenpositionierung - Organisator<\/title>\n<meta name=\"description\" content=\"Too Good To Go: Modernisiertes Design st\u00e4rkt Community und bek\u00e4mpft Lebensmittelverschwendung. 70 Millionen Nutzer:innen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-03-06\/too-good-to-go-mit-neuem-look-und-markenpositionierung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Too Good To Go mit neuem Look und Markenpositionierung - 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