{"id":19281,"date":"2023-03-14T09:48:46","date_gmt":"2023-03-14T08:48:46","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194591"},"modified":"2024-11-18T09:12:02","modified_gmt":"2024-11-18T08:12:02","slug":"scholtysik-modernisiert-den-law-brand-thouvenin","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-03-14\/scholtysik-modernisiert-den-law-brand-thouvenin\/","title":{"rendered":"Scholtysik modernizes the law brand Thouvenin"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-194597 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_rebranding_logo_16x9.jpg\" alt=\"Thouvenin\" width=\"1200\" height=\"675\" \/>On the occasion of its 40th anniversary, Thouvenin is looking ahead: Scholtysik shortens the brand name from \"Thouvenin Attorneys at Law\" to Thouvenin and modernizes the design with active colors, stronger typeface and consistent reduction to the essentials. The aim of the refresh is to give the differentiating entrepreneurial approach of the commercial law firm a contemporary and forward-looking expression.<\/p>\r\n<h3><strong>More impact<\/strong><\/h3>\r\n<p>The shortened name Thouvenin is language-independent and is intended to better reflect international, exclusively English-language professional communication. In addition, the powerful design should generate significantly more impact in compact social media formats.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_tablet_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_tablet_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_mobile_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_mobile_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_anzeige_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_anzeige_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>The drone shots of the Zurich metropolitan region - the most eye-catching element of Thouvenin's appearance to date - is also consistently continued in the new appearance. With the help of Google Maps, Scholtysik's designers and photographers determine real existing image compositions, find out the best time of day or night for ideal lighting conditions, and film them by drone for static and moving applications. Scholtysik had already developed the \"Zurich-Birdview\" image concept for Thouvenin several years ago and, according to its own statements, massively increased the perception and recognition of the firm in the industry.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_04.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_04.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_03.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_03.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_02.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_02.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_01.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_01.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zum 40-j\u00e4hrigen Bestehen richtet Thouvenin den Blick nach vorn: Scholtysik verk\u00fcrzt den Markennamen von \u00abThouvenin Rechtsanw\u00e4lte\u00bb zu Thouvenin und modernisiert das Design mit aktiven Farben, kr\u00e4ftigerer Schrift und konsequenter Reduktion auf das Wesentliche. Ziel der Auffrischung ist, dem differenzierenden unternehmerischen Ansatz der Wirtschaftskanzlei einen zeitgem\u00e4ssen und zukunftsgerichteten Ausdruck zu verleihen. Mehr Impact Der verk\u00fcrzte Name [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Thouvenin","_yoast_wpseo_metadesc":"Thouvenin: Modernisiertes Design und neuer Markenname. 40 Jahre Wirtschaftskanzlei im zeitgem\u00e4ssen Ausdruck.","articlekey":"","footnotes":""},"categories":[29],"tags":[3675,3676],"class_list":["post-19281","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-scholtysik","tag-thouvenin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scholtysik modernisiert den Law-Brand Thouvenin - Organisator<\/title>\n<meta name=\"description\" content=\"Thouvenin: Modernisiertes Design und neuer Markenname. 40 Jahre Wirtschaftskanzlei im zeitgem\u00e4ssen Ausdruck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-03-14\/scholtysik-modernisiert-den-law-brand-thouvenin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scholtysik modernisiert den Law-Brand Thouvenin - 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