{"id":20228,"date":"2023-06-05T04:51:28","date_gmt":"2023-06-05T02:51:28","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=20228"},"modified":"2023-05-26T14:59:20","modified_gmt":"2023-05-26T12:59:20","slug":"cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/","title":{"rendered":"CXM: The hidden costs of poor customer satisfaction"},"content":{"rendered":"<div class=\"swpm-post-not-logged-in-msg\">You need to be logged in to view this content. Please <a class=\"swpm-login-link\" href=\"https:\/\/www.organisator.ch\/login\/\">Log In<\/a>. Not a Member? <a href=\"https:\/\/www.organisator.ch\/shop\/\">Join Us<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Companies that establish customer experience management (CXM) are not only able to listen to and truly understand their customers, they can also improve their business processes in the long term and identify potential savings. <\/p>","protected":false},"author":1,"featured_media":20226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CXM","_yoast_wpseo_metadesc":"","articlekey":"45592","footnotes":""},"categories":[578,29],"tags":[139,156,3785],"class_list":["post-20228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abo","category-marketing","tag-customer-experience","tag-digitalisierung","tag-kundenzufriedenheit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit - Organisator\" \/>\n<meta property=\"og:description\" content=\"Unternehmen, die Customer Experience Management (CXM) etablieren, sind nicht nur in der Lage, ihren Kunden zuzuh&#xF6;ren und sie wirklich zu verstehen, sie k&#xF6;nnen ihre Unternehmensprozesse auch langfristig verbessern und Einsparpotenziale identifizieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-05T02:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1384\" \/>\n\t<meta property=\"og:image:height\" content=\"761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit\",\"datePublished\":\"2023-06-05T02:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/\"},\"wordCount\":1259,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg\",\"keywords\":[\"Customer Experience\",\"Digitalisierung\",\"Kundenzufriedenheit\"],\"articleSection\":[\"ABO+\",\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/\",\"name\":\"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg\",\"datePublished\":\"2023-06-05T02:51:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg\",\"width\":1384,\"height\":761,\"caption\":\"Weil Feedback immer und \u00fcberall spontan ge\u00e4ussert wird oder auf Nachfrage erfolgt, m\u00fcssen alle Kan\u00e4le st\u00e4ndig empfangsbereit sein. \u00a9 sdecoret \\\/ Depositphotos.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-06-05\\\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.organisator.ch\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CXM: The hidden costs of poor customer satisfaction - Organizer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/","og_locale":"en_US","og_type":"article","og_title":"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit - Organisator","og_description":"Unternehmen, die Customer Experience Management (CXM) etablieren, sind nicht nur in der Lage, ihren Kunden zuzuh&#xF6;ren und sie wirklich zu verstehen, sie k&#xF6;nnen ihre Unternehmensprozesse auch langfristig verbessern und Einsparpotenziale identifizieren.","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2023-06-05T02:51:28+00:00","og_image":[{"width":1384,"height":761,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/"},"author":{"name":"admin","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c"},"headline":"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit","datePublished":"2023-06-05T02:51:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/"},"wordCount":1259,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg","keywords":["Customer Experience","Digitalisierung","Kundenzufriedenheit"],"articleSection":["ABO+","MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/","url":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/","name":"CXM: The hidden costs of poor customer satisfaction - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg","datePublished":"2023-06-05T02:51:28+00:00","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing_Seherr-Thoss_Bild_organisator_45600.jpg","width":1384,"height":761,"caption":"Weil Feedback immer und \u00fcberall spontan ge\u00e4ussert wird oder auf Nachfrage erfolgt, m\u00fcssen alle Kan\u00e4le st\u00e4ndig empfangsbereit sein. \u00a9 sdecoret \/ Depositphotos.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2023-06-05\/cxm-die-versteckten-kosten-mangelnder-kundenzufriedenheit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"CXM: Die versteckten Kosten mangelnder Kundenzufriedenheit"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.organisator.ch"],"url":"https:\/\/www.organisator.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/20228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=20228"}],"version-history":[{"count":4,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/20228\/revisions"}],"predecessor-version":[{"id":20471,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/20228\/revisions\/20471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/20226"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=20228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=20228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=20228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}