{"id":20711,"date":"2023-06-14T15:32:35","date_gmt":"2023-06-14T13:32:35","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=20711"},"modified":"2023-06-23T08:14:04","modified_gmt":"2023-06-23T06:14:04","slug":"was-die-besten-recruiter-anders-machen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/human-resources\/2023-06-14\/was-die-besten-recruiter-anders-machen\/","title":{"rendered":"What the best recruiters do differently"},"content":{"rendered":"
\"\"
These are the best recruiters in Switzerland. (Image: Best Recruiters)<\/figcaption><\/figure>\n

Flexible working models and health promotion are advertised more strongly by companies. One third of the companies communicate the purpose for applicants. And mobile applications are too time-consuming, communication is too slow.
\ngenerally less personal and appreciative. These are - in brief - the most important findings of the tenth Best Recruiters study, which annually examines the recruiting quality of companies in Switzerland and Liechtenstein.<\/p>\n

\"\"
The chart shows the average results of all 450 surveyed employers from the individual survey categories (as a percentage of the maximum possible points in the category). (Graphic: Best Recruiters)<\/figcaption><\/figure>\n
\n

Relationship building more difficult<\/span><\/h3>\n

\"In times of increased digitalization and AI recruiting, personal relationship-building is becoming particularly important in the competition for the right potentials,\" analyzes study director Agnes Koller. Compared to the previous year, however, there is a downward trend here: only a quarter of employers enable personal contact with recruiters via the website - 7 percentage points less than in the previous year. In online job ads, this figure is constant at 59 %. Responses to submitted applications are also less personal: 62 % of the letters contain an individual sender or a contact person for any queries (previous year: 66 %). There has also been a decline in appreciation: While the majority of application processes still include individually prepared CVs and letters of motivation, only 23 % of rejection letters acknowledge the effort put into the application (previous year: 28 %).<\/span><\/p>\n

Job ads more informative<\/span><\/h3>\n

As often the first point of contact between employers and potential applicants, job ads tended to contain more relevant information this year: Around eight out of ten ads provide information about the type of employment, such as the specific workload or working hours (up 9 percentage points). Just under a quarter address remote working modalities in connection with the position (up 10 percentage points). \"For many target groups, such administrative details represent a knock-out criterion in the choice of job. Their transparent communication therefore promotes self-selection and reduces the effort required in recruiting,\" emphasizes Agnes Koller.<\/span><\/p>\n

Mobile application largely possible, but time-consuming<\/span><\/h3>\n

Career websites (99 %), job markets (97 %) and online job ads (94 %) are optimized for mobile devices almost across the board. Similarly, just under nine out of ten of the employers offer a mobile application option in principle (88 %). In practice, however, hurdles are often encountered: For example, 42 % of employers require the mandatory creation of an application account. An account can be advantageous for multiple applications for the same employer, but it discourages those who apply to more than one company and have to keep track of countless user accounts.<\/span><\/p>\n

An analysis of further application transmission also reveals obstacles: About one-third of mobile application forms provide for more than 20 fields to be completed via smartphone. Conversely, only 2 % contain five fields or fewer.\u00a0<\/span><\/p>\n

Authentically convey the reality of work<\/span><\/h3>\n

More and more people are attaching importance to recognizing the meaning in their work, to contributing something to an overriding goal, as Randstad's Work Barometer 2023 shows, for example. One-third of employers have already grasped this: They communicate the corporate purpose on their career website. One fifth integrate it directly into job advertisements.<\/span><\/p>\n

\"Potential applicants also want to know what everyday working life is actually like. This can be conveyed tangibly in the form of personal stories and experiences,\" explains study director Agnes Koller. \"Companies are increasingly advertising flexible working hours, but everyone understands the general term to mean something different. Swiss employers are comparatively innovative here and, for example, use storytelling more frequently in connection with flexible working time models than Austrian ones (7 % vs. 4 %).\u00a0<\/span><\/p>\n

Source: https:\/\/bestrecruiters.eu\/<\/a><\/em><\/p>\n

\u00a0<\/span><\/p>\n

\n

The Top 10 Employers in Switzerland and the Principality of Liechtenstein<\/span><\/h3>\n<\/blockquote>\n<\/div>\n
\n
\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Graub\u00fcndner Cantonal Bank<\/span><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>University Children's Hospital Zurich<\/span><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>KPMG AG<\/span><\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Migros Bank AG<\/span><\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Vebego AG<\/span><\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Helsana Group<\/span><\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Federation of Migros Cooperatives<\/span><\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>thyssenkrupp Presta AG<\/span><\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>CSS Insurance<\/span><\/p>\n

10.\u00a0\u00a0<\/span>Hays (Switzerland) AG<\/span><\/p>\n<\/div>\n

The success of the overall winner is based, among other things, on the individual view of target groups: \"Reflection and feedback sessions as well as exchanges of experience help us to design our candidate journey in line with needs and to continuously optimize it. For example, we actively involved our target groups in order to derive suitable measures for the continuous and consistent design of the candidate journey,\" describes Samira Amanda Luzi, HR consultant at Graub\u00fcndner Kantonalbank.<\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

For the 10th time, the largest scientific recruiting study in the German-speaking world has examined the recruiting processes of the leading companies by revenue and employees in Switzerland and the Principality of Liechtenstein. The winner of this year's Best Recruiters study is Graub\u00fcndner Kantonalbank, ahead of the University Children's Hospital Zurich and KPMG AG.<\/p>","protected":false},"author":4,"featured_media":20712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"die besten Recruiter","_yoast_wpseo_metadesc":"Die besten Recruiter der Schweiz sind Vorreiter im Storytelling, Optimierungspotenzial herrscht aber im direkten Kontakt.","articlekey":"","footnotes":""},"categories":[579],"tags":[407,459],"class_list":["post-20711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources","tag-recruiting","tag-studie"],"acf":[],"yoast_head":"\nWas die besten Recruiter anders machen - Organisator<\/title>\n<meta name=\"description\" content=\"Die besten Recruiter der Schweiz sind Vorreiter im Storytelling, Optimierungspotenzial herrscht aber im direkten Kontakt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/human-resources\/2023-06-14\/was-die-besten-recruiter-anders-machen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was die besten Recruiter anders machen\" \/>\n<meta property=\"og:description\" content=\"Die besten Recruiter der Schweiz sind Vorreiter im Storytelling, Optimierungspotenzial herrscht aber im direkten Kontakt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/human-resources\/2023-06-14\/was-die-besten-recruiter-anders-machen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T13:32:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T06:14:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/06\/Was-die-besten-Recruiter-anders-machen-1_Organisatorjpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Was die besten #Recruiter anders machen\" \/>\n<meta name=\"twitter:description\" content=\"Die besten #Recruiter der Schweiz sind Vorreiter im #Storytelling, #Optimierungspotenzial herrscht aber im direkten Kontakt.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/06\/Was-die-besten-Recruiter-anders-machen-1_Organisatorjpg.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Was die besten Recruiter anders machen\",\"datePublished\":\"2023-06-14T13:32:35+00:00\",\"dateModified\":\"2023-06-23T06:14:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/\"},\"wordCount\":695,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Was-die-besten-Recruiter-anders-machen-1_Organisatorjpg.jpg\",\"keywords\":[\"Recruiting\",\"Studie\"],\"articleSection\":[\"HUMAN RESOURCES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/2023-06-14\\\/was-die-besten-recruiter-anders-machen\\\/\",\"name\":\"Was die besten Recruiter anders machen - 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