{"id":21407,"date":"2023-08-21T09:59:21","date_gmt":"2023-08-21T07:59:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=201434"},"modified":"2024-11-14T13:13:53","modified_gmt":"2024-11-14T12:13:53","slug":"markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-08-21\/markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser\/","title":{"rendered":"Brand Management Talk \"Inspire!\" with St\u00f6ckli CEO Marc Gl\u00e4ser"},"content":{"rendered":"<p><img class=\"alignnone wp-image-201435 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-Coverbild-.png\" alt=\"INSPIRE!\" width=\"1208\" height=\"682\" \/><\/p>\r\n<p>Marc Gl\u00e4ser has been CEO and co-owner of the successful Swiss ski brand St\u00f6ckli, which equips world champion and Olympic champion Marco Odermatt, among others, for almost ten years. Before St\u00f6ckli, he was CEO at watch manufacturer Maurice Lacroix.<\/p>\r\n<p>Nicole Pfammatter has been CEO of Hotelplan Suisse for a year. Previously, she was Director Distribution &amp; Marketing. As CEO, she also sees marketing as a top strategic priority and at the same time also acts directly and on site with the community and in the branches.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-201436\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-ein_Stimmungsbild.png\" alt=\"\" width=\"1628\" height=\"1090\" \/><\/p>\r\n<p>INSPIRE! stands for exciting discussions with doers. HWZ moderator Stephan Feige challenges both guests in the discussion and discusses with them what contribution the brand makes to the company, where the limits of a brand lie and how, in the end, brand success is measured?<\/p>\r\n<p>The event will take place on Wednesday, September 27, 2023, 6 p.m. followed by an aperitif at the HWZ, Lagerstrasse 5, 8021 Zurich, Auditorium. <a href=\"https:\/\/fh-hwz.ch\/news\/inspire-der-markenfuehrungstalk?utm_source=muk&amp;utm_medium=email&amp;utm_campaign=event\" rel=\"noopener\">Click here to register.\u00a0<\/a><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What marketing skills does a CEO need and what qualifications should a marketing professional have for the CEO position? How do marketing managers need to position themselves in order to make a difference in the company? Answers to these questions will be provided by the HWZ brand management talk Inspire on September 27.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"INSPIRE!","_yoast_wpseo_metadesc":"INSPIRE! Veranstaltung HWZ: CEOs von St\u00f6ckli und Hotelplan Suisse diskutieren Markenwert und Erfolgsmessung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3892,3893],"class_list":["post-21407","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-inspire","tag-markenfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenf\u00fchrungstalk \u00abInspire!\u00bb mit St\u00f6ckli-CEO Marc Gl\u00e4ser - Organisator<\/title>\n<meta name=\"description\" content=\"INSPIRE! 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