{"id":21725,"date":"2023-09-14T13:09:56","date_gmt":"2023-09-14T11:09:56","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=202860"},"modified":"2024-11-14T09:48:38","modified_gmt":"2024-11-14T08:48:38","slug":"neues-markendach-suan-realisiert-redesign-fuer-derendinger","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-09-14\/neues-markendach-suan-realisiert-redesign-fuer-derendinger\/","title":{"rendered":"New brand roof: Suan realizes redesign for Derendinger"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-202864 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-2-16x9-1.jpg\" alt=\"Derending\" width=\"1200\" height=\"798\" \/><\/p>\r\n<p>Together with the client, Suan revised the brand strategy and designed the target groups. On this basis, the following was created <a href=\"https:\/\/www.derendinger.ch\/de\/\" rel=\"noopener\">a completely new brand<\/a>.<\/p>\r\n<p>With the new appearance with bright colors, Derendinger has made a radical visual cut, according to a statement. The color \"Lime\" stands - in line with the values of the new brand - for dynamism, future orientation and commitment.<\/p>\r\n<p>In an industry traditionally dominated by the colors red and blue, Derendinger wants to stand out from the competition with the bright color. The unique color feature ensures quick recognition and is intended to strengthen internal and external identification with the new brand.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>The new trilingual claim \"Power for your workshop\" is intended to emphasize performance orientation and competence. The new corporate language is intended to convey sympathy through authenticity.<\/p>\r\n<p>The imagery shows the people behind Derendinger close up in their everyday lives. The new workwear provides the lime accents in the picture.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-202866\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Website-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>From the image brochure to the new design of the vehicle fleet, from the stationery to the web presence: Suan also accompanied Derendinger in the implementation of all communication media, which should express the consistent future orientation and innovative strength of Derendinger. The public appearance was launched at the beginning of September at the \"Swiss Automotive Show\" in Fribourg.<\/p>\r\n<p><\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The brands Derendinger, Technomag, E. Klaus, Normauto and Matik, which belong to the Swiss Automotive Group (SAG), will now be combined under the \"Derendinger\" brand. Suan is responsible for the implementation of the new brand.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Derendinger","_yoast_wpseo_metadesc":"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. Radikaler optischer Schnitt und Wiedererkennbarkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[3940,3941],"class_list":["post-21725","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-derendinger","tag-suan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neues Markendach: Suan realisiert Redesign f\u00fcr Derendinger - Organisator<\/title>\n<meta name=\"description\" content=\"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. Radikaler optischer Schnitt und Wiedererkennbarkeit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-09-14\/neues-markendach-suan-realisiert-redesign-fuer-derendinger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neues Markendach: Suan realisiert Redesign f\u00fcr Derendinger - Organisator\" \/>\n<meta property=\"og:description\" content=\"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. 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