{"id":23524,"date":"2023-12-04T22:42:05","date_gmt":"2023-12-04T21:42:05","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=23524"},"modified":"2023-11-29T13:53:06","modified_gmt":"2023-11-29T12:53:06","slug":"smart-an-der-verkaufsfront","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/","title":{"rendered":"Smart on the sales front"},"content":{"rendered":"<div class=\"swpm-post-not-logged-in-msg\">You need to be logged in to view this content. Please <a class=\"swpm-login-link\" href=\"https:\/\/www.organisator.ch\/login\/\">Log In<\/a>. Not a Member? <a href=\"https:\/\/www.organisator.ch\/shop\/\">Join Us<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Advising and selling has changed over the years and with increasing digitalization. Customers' expectations are rising, the advisory process is more complex and the possibilities offered by the use of AI-based technologies present sales managers with new challenges.<\/p>","protected":false},"author":1,"featured_media":23522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Verkaufsfront","_yoast_wpseo_metadesc":"An der Verkaufsfront hat sich mit der Digitalisierung viel ver\u00e4ndert. Die Kunden-Anspr\u00fcche steigen, der Beratungsprozess ist aufwendiger","articlekey":"73389","footnotes":""},"categories":[578,29],"tags":[3944,3920,505],"class_list":["post-23524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abo","category-marketing","tag-b2b-marketing","tag-beratung","tag-verkauf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart an der Verkaufsfront - Organisator<\/title>\n<meta name=\"description\" content=\"An der Verkaufsfront hat sich mit der Digitalisierung viel ver\u00e4ndert. Die Kunden-Anspr\u00fcche steigen, der Beratungsprozess ist aufwendiger\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart an der Verkaufsfront - Organisator\" \/>\n<meta property=\"og:description\" content=\"An der Verkaufsfront hat sich mit der Digitalisierung viel ver\u00e4ndert. Die Kunden-Anspr\u00fcche steigen, der Beratungsprozess ist aufwendiger\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T21:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"Smart an der Verkaufsfront\",\"datePublished\":\"2023-12-04T21:42:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marketing_Predicatori_Bild_organisator_73410.jpg\",\"keywords\":[\"B2B-Marketing\",\"Beratung\",\"Verkauf\"],\"articleSection\":[\"ABO+\",\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/\",\"name\":\"Smart an der Verkaufsfront - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marketing_Predicatori_Bild_organisator_73410.jpg\",\"datePublished\":\"2023-12-04T21:42:05+00:00\",\"description\":\"An der Verkaufsfront hat sich mit der Digitalisierung viel ver\u00e4ndert. Die Kunden-Anspr\u00fcche steigen, der Beratungsprozess ist aufwendiger\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marketing_Predicatori_Bild_organisator_73410.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marketing_Predicatori_Bild_organisator_73410.jpg\",\"width\":1025,\"height\":810,\"caption\":\"F\u00fcr den erfolgreichen Verkauf sind heute verschiedene Beratungskompetenzen von Bedeutung \u00a9 PEXELS, Kampus Productions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-12-04\\\/smart-an-der-verkaufsfront\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smart an der Verkaufsfront\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.organisator.ch\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smart on the sales front - Organizer","description":"A lot has changed on the sales front with digitalization. Customer demands are increasing, the advisory process is more complex","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/","og_locale":"en_US","og_type":"article","og_title":"Smart an der Verkaufsfront - Organisator","og_description":"An der Verkaufsfront hat sich mit der Digitalisierung viel ver\u00e4ndert. Die Kunden-Anspr\u00fcche steigen, der Beratungsprozess ist aufwendiger","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2023-12-04T21:42:05+00:00","og_image":[{"width":1025,"height":810,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/"},"author":{"name":"admin","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c"},"headline":"Smart an der Verkaufsfront","datePublished":"2023-12-04T21:42:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/"},"wordCount":790,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg","keywords":["B2B-Marketing","Beratung","Verkauf"],"articleSection":["ABO+","MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/","url":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/","name":"Smart on the sales front - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg","datePublished":"2023-12-04T21:42:05+00:00","description":"A lot has changed on the sales front with digitalization. Customer demands are increasing, the advisory process is more complex","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Marketing_Predicatori_Bild_organisator_73410.jpg","width":1025,"height":810,"caption":"F\u00fcr den erfolgreichen Verkauf sind heute verschiedene Beratungskompetenzen von Bedeutung \u00a9 PEXELS, Kampus Productions"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2023-12-04\/smart-an-der-verkaufsfront\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Smart an der Verkaufsfront"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.organisator.ch"],"url":"https:\/\/www.organisator.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/23524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=23524"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/23524\/revisions"}],"predecessor-version":[{"id":23568,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/23524\/revisions\/23568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/23522"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=23524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=23524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=23524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}