{"id":25507,"date":"2024-02-29T08:12:53","date_gmt":"2024-02-29T07:12:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211241"},"modified":"2024-11-11T15:47:28","modified_gmt":"2024-11-11T14:47:28","slug":"neu-kreiert-ikonisches-design-fuer-amate-2","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2024-02-29\/neu-kreiert-ikonisches-design-fuer-amate-2\/","title":{"rendered":"Newly created iconic design for \u00c1mate"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211242 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_5_website.gif\" alt=\"\u00c1mate \" width=\"1280\" height=\"720\" \/><\/p>\r\n<p>Mate is a traditional South American drink made from the leaves of the yerba mat\u00e9 plant. On the one hand, \"\u00c1mate\" means \"mate\", but it is also a Spanish expression meaning \"love yourself\".<\/p>\r\n<p>The iconic design of the bottle also stems from this idea: only those who love themselves can love others - the two red hearts are intended to reflect this duality.<\/p>\r\n<p>The visuals and animations in the communication of \"\u00c1mate\" also play with the graphic interpretation of love and self-love. This is particularly evident when more than one bottle comes together: If you string several \"\u00c1mate\" bottles together, a chain of hearts is created: self-love grows into love for others, which is also passed on.<\/p>\r\n<p>At the same time, this additional dimension should ensure maximum attention on the shelf at the POS and at the club bar. With full intent - because in order to conquer the Swiss market, \"\u00c1mate\" should first establish itself in the club and bar scene. \u00c1mate\" is distributed by Zollywood.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_1_keyvisual.jpg\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_1_keyvisual-1024x576.jpg\" alt=\"\" width=\"768\" height=\"432\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_7_instagram.jpg\"><img class=\"attachment-large size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_7_instagram-1024x576.jpg\" alt=\"\" width=\"768\" height=\"432\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_2_mirror_1-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_2_mirror_1-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_6_barposter-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_6_barposter-scaled.jpg\" alt=\"\" width=\"789\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_4_mirror_3-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_4_mirror_3-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_3_mirror_2-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_3_mirror_2-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_7_instagram.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_7_instagram.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_1_keyvisual.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/amate_1_keyvisual.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Responsible at \u00c1mate \/ Zollywood:<\/strong> Oliver Jordan, Marco Ammann. <strong>Responsible at Neu Creative Agency:<\/strong> Nicole Vizcardo, Finn van Grondel, Pian Gumpp, Maison Fitzgerald, Sandy Pfuhl, Nico Ammann. <strong>Photography Packshot:<\/strong> Oliver Nanzig. <strong>Photography Visuals:<\/strong> Gregor Br\u00e4ndli. <strong>Image retouching:<\/strong> Lorenz Wahl.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Zurich agency Neu has developed the naming, design and visual identity for the new mate drink \"\u00c1mate\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u00c1mate","_yoast_wpseo_metadesc":"\u00c1mate: Traditionelles Mate-Getr\u00e4nk mit ikonischem Design. Liebe dich selbst \u2013 Zwei Herzen f\u00fcr maximale Aufmerksamkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[2884,2617,4122],"class_list":["post-25507","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-getraenke","tag-marken","tag-neu-creative-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neu kreiert ikonisches Design f\u00fcr \u00c1mate - Organisator<\/title>\n<meta name=\"description\" content=\"\u00c1mate: Traditionelles Mate-Getr\u00e4nk mit ikonischem Design. 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