{"id":27134,"date":"2024-05-16T16:09:16","date_gmt":"2024-05-16T14:09:16","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215163"},"modified":"2024-11-11T05:59:24","modified_gmt":"2024-11-11T04:59:24","slug":"bold-liefert-fuer-lateltin-erfrischung-im-doppelpack","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2024-05-16\/bold-liefert-fuer-lateltin-erfrischung-im-doppelpack\/","title":{"rendered":"Bold delivers refreshment in a double pack for Lateltin"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-215171 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_03.jpg\" alt=\"Lateltin Jsotta Ginuine\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>For Lateltin's two beverage brands, Jsotta and Ginuin, the Bern-based agency has implemented a new image including communication measures.<\/p>\r\n<p>Jsotta is made exclusively from Swiss wines and hand-picked Swiss herbs. The recipe for success for the Vermouth and its various product alternatives is \"innovative strength, quality and a feel for trends\". In keeping with this, a fresh, modern branding was developed to present the brand accordingly.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_04.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_04.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_02.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_02.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_01.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_01.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Ginuine stands for genuine, honest gin from Switzerland and was launched a few years ago by Lateltin. The range is complemented by the non-alcoholic version G'nuine Zero. In keeping with this contemporary drink, Bold has also created a brand identity that aptly showcases the unadulterated character of G'nuine Zero.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_06.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_06.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_05.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_05.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_07.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_07.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_08.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_08.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>In the campaigns for Jsotta and G'nuine Zero, Bold relies on a diverse communication strategy to anchor the brands in the minds of consumers with fresh looks. The looks are intended to reflect both Lateltin's tradition and innovative strength. The key visuals and commercials for both drinks can be seen on a wide range of posters, DOOH, print and online media from May.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsible at Lateltin:<\/strong> Michaela Berger (Brand Manager).<strong> Responsible agency &amp; production:<\/strong> Bold, Studio Canap\u00e9 (Oliver Schmocker). <strong>Foodstylist:<\/strong> Nom-nom food studio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Some things, such as tried and tested recipes, do not need to be changed. When it comes to branding, however, a refresh can work wonders, as Bold shows for the Lateltin company.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Lateltin Jsotta Ginuine","_yoast_wpseo_metadesc":"Neue Kampagnen f\u00fcr Jsotta und Ginuine von Lateltin. Moderne Branding- und Kommunikationsma\u00dfnahmen setzen Trends.","articlekey":"","footnotes":""},"categories":[29],"tags":[4224,2884,2617],"class_list":["post-27134","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bold","tag-getraenke","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bold liefert f\u00fcr Lateltin Erfrischung im Doppelpack - Organisator<\/title>\n<meta name=\"description\" content=\"Neue Kampagnen f\u00fcr Jsotta und Ginuine von Lateltin. 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