{"id":2738,"date":"2017-11-20T08:31:49","date_gmt":"2017-11-20T07:31:49","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=2738"},"modified":"2017-11-20T08:31:49","modified_gmt":"2017-11-20T07:31:49","slug":"gelungene-kundenerlebnisse-sind-relevanter-als-je-zuvor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2017-11-20\/gelungene-kundenerlebnisse-sind-relevanter-als-je-zuvor\/","title":{"rendered":"Successful customer experiences are more relevant than ever before"},"content":{"rendered":"<figure id=\"attachment_2739\" aria-describedby=\"caption-attachment-2739\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2739\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-262x175.jpg 262w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/11\/Gelungene-Kundenerlebnisse-sind-relevanter-als-je-zuvor_Organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2739\" class=\"wp-caption-text\">With the first Swiss Adobe Symposium, this company immediately provided new customer experiences itself. (Image: Adobe)<\/figcaption><\/figure>\n<p>Nearly 300 visitors attended the Adobe Symposium on November 16, 2017, according to the organizer. The event at Stage One mainly attracted Adobe customers and partners as well as those interested in marketing and experience trends. Angelo Buscemi, Country Manager Adobe Switzerland and Austria, summed up: \"The Adobe Symposium more than exceeded our expectations. We are very pleased that we were able to demonstrate at our Swiss event the great influence that marketing is already having in the area of experience. It was also possible to show concretely how companies can increase the customer experience across all available channels and thus win the loyalty of their customers. Many of the participating companies are pioneers and are already using the new possibilities for themselves and for their customers. What emerged very clearly at the symposium in Zurich is that companies absolutely must integrate the topic of customer experience into their marketing strategy in order to be successful in the long term. As Vijayanta Gupta pointed out in his presentation, \"experience is the new loyalty.\"\"<\/p>\n<h2>Partnerships as the basis for new customer experiences<\/h2>\n<p>Angelo Buscemi opened the event together with David Burnand, Director, Enterprise Marketing EMEA at Adobe. Vijayanta Gupta, Head of Product &amp; Industry Marketing and Industry Strategy EMEA, then explained his personal connection to Switzerland and gave the audience clear examples of how successful customer experiences can be created. Michael Gubelmann from Microsoft presented how the partnership between Adobe and Microsoft will make itself felt and how sales and marketing can be linked in the best possible way. Marc Eaman, Director, Experience Cloud, Technical Marketing Adobe, showed how companies can make experience their business model, true to the motto of the event.<\/p>\n<h2>Customer experience put into practice...<\/h2>\n<p>Before noon, two breakout sessions were held. These were thematically divided into \"Creative\", \"Marketing\" and \"Advertising\". In a creative session, for example, Sebastian Pfotenhauer from Ringier AG explained why virtual reality is a game changer in today's world and how VR can best be integrated into a multiplatform strategy. From the field of marketing, Nicolas M\u00e9riel from Swisscom presented how Swisscom is already using artificial intelligence and what new opportunities it can open up. In two further breakout sessions, Stefan Gass from Veeam Software gave tips on how to optimize B2B business through \"connected customer brand experiences\". Secondly, the hot topic of GDPR (General Data Protection Regulation) was also discussed thanks to Heiner B\u00fcnting, Senior Legal Counsel EMEA at Adobe. B\u00fcnting explained what the General Data Protection Regulation means for companies in concrete terms and how they should prepare for it.<\/p>\n<h2>...and some magic<\/h2>\n<p>In the afternoon, Felix Wenger, Head Distribution &amp; Channels at Raiffeisen Switzerland, and Karsten Kr\u00e4mer, Senior Manager Digital Portals Deutsche Lufthansa AG, presented use cases from their companies. Marco Tempest, a cyber illusionist, was able to captivate the audience once again at the very end, combining technology, story telling and a bit of magic with his performance.<\/p>\n<p><em>Source and further information: <a href=\"http:\/\/www.adobe.com\/ch_de\">Adobe System (Switzerland) Ltd.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Fast 300 Besucher\u00a0besuchten nach\u00a0Angaben des Veranstalters\u00a0das Adobe Symposium vom 16. November 2017. Der Anlass im Stage One lockte\u00a0haupts\u00e4chlich Kunden und\u00a0Partner von Adobe sowie Interessenten von Marketing- und Experience-Trends an. Angelo Buscemi, Country Manager Adobe Schweiz und \u00d6sterreich, zieht ein Fazit: \u00abDas Adobe Symposium hat unsere Erwartungen mehr als \u00fcbertroffen. Wir freuen uns sehr, dass wir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kundenerlebnisse","_yoast_wpseo_metadesc":"Das erste Schweizer Adobe Symposium pr\u00e4sentierte am 16. November Use Cases von Unternehmen, die gelungene Kundenerlebnisse schaffen.","articlekey":"","footnotes":""},"categories":[29],"tags":[339,502,508],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-veranstaltungen","tag-vermischtes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gelungene Kundenerlebnisse sind relevanter als je zuvor - Organisator<\/title>\n<meta name=\"description\" content=\"Das erste Schweizer Adobe Symposium pr\u00e4sentierte am 16. 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