{"id":2790,"date":"2017-11-28T15:54:38","date_gmt":"2017-11-28T14:54:38","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=2790"},"modified":"2017-11-28T15:54:38","modified_gmt":"2017-11-28T14:54:38","slug":"digitalisierung-in-kmu-wie-digital-schweizer-unternehmen-sind","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/it\/2017-11-28\/digitalisierung-in-kmu-wie-digital-schweizer-unternehmen-sind\/","title":{"rendered":"Digitization in SMEs: How digital Swiss companies are"},"content":{"rendered":"
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Digitization in SMEs: A new study by the FHNW identifies a wide variety of fields of action. (Image: Fotolia.com)<\/figcaption><\/figure>\n

The study on digital transformation was first announced at the Digital Summit for SMEs at the end of August. The first results were already presented at that time. According to the study authors, this is the largest Swiss study on this topic to date. The study was supported by well-known sponsors and partners such as PostFinance, Abacus, AECS Swisscard, Die Post, Dreamlab Technologies, Gewerbezeitung, GS1, KMU Next, Mobiliar and Nemuk. Around 2500 participants took part in the survey. The study deliberately focused on SMEs. There, a high relevance of this topic is determined. As a consequence of the study results, the FHNW School of Business has developed a practical guide to support SMEs in implementing the digital transformation.<\/p>\n

Effects at different levels<\/h2>\n

Digitalization in SMEs is driven by technological developments and new digital ecosystems that have an impact on society, politics and the economy, according to the report. Nevertheless, many companies still forget what digitization is supposed to be about for them in the first place: Namely, finding a competitive position in the digital age, as Prof. Dr. Marc K. Peter already expressed on the occasion of the Digital Summit for SMEs. The results of the study now show that the transformation of companies is driven by the need for optimized processes (82 percent of SMEs), changes in customer requirements (59 percent) and newly available technology (53 percent).<\/p>\n

According to the study, the effects of the transformation are perceptible at various levels:<\/p>\n