{"id":28261,"date":"2024-07-04T10:23:08","date_gmt":"2024-07-04T08:23:08","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217638"},"modified":"2024-11-10T04:18:29","modified_gmt":"2024-11-10T03:18:29","slug":"neue-leiterin-kommunikation-und-marketing-bei-digitalswitzerland","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2024-07-04\/neue-leiterin-kommunikation-und-marketing-bei-digitalswitzerland\/","title":{"rendered":"New Head of Communications and Marketing at Digitalswitzerland"},"content":{"rendered":"<p><img class=\"alignnone wp-image-217642 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/07\/Bild_Lady-1.jpg\" alt=\"Ottavia Masserini\" width=\"452\" height=\"301\" \/>Ottavia Masserini has experience as a media spokesperson and communications expert at Swiss Federal Railways (SBB), where she worked in corporate communications and public relations in the three major language regions from 2017 to 2021. For the past three years, she has been Chief of Staff of SBB's Real Estate department, where she was able to deepen her strategic, regulatory and procedural knowledge.<\/p>\r\n<p>Ottavia Masserini will take over the communications and marketing department at Digitalswitzerland under the current CEO Stefan Metzger and will provide communications support to the designated CEO Franziska Barmettler, who will take up her post on November 1. The 36-year-old is looking forward to her new role: \"Digitalization issues are occupying society, politics and the economy like never before. I am looking forward to supporting Switzerland's digital development in terms of communication with a professionally strong team\".<\/p>\r\n<p>CEO Stefan Metzger and President Andreas Meyer would like to thank the outgoing Head of Communications and Marketing, Thomas Weidmann, for his great commitment to Digitalswitzerland.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ottavia Masserini will take up her post as Head of Communications and Marketing at Digitalswitzerland on October 1.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ottavia Masserini","_yoast_wpseo_metadesc":"Ottavia Masserini \u00fcbernimmt Kommunikations- und Marketingabteilung bei Digitalswitzerland. Digitalisierung in der Schweiz im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[2853,308,339,4297],"class_list":["post-28261","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jobchange","tag-kommunikation","tag-marketing","tag-marketing-und-kommunikation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue Leiterin Kommunikation und Marketing bei Digitalswitzerland - Organisator<\/title>\n<meta name=\"description\" content=\"Ottavia Masserini \u00fcbernimmt Kommunikations- und Marketingabteilung bei Digitalswitzerland. 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