{"id":29254,"date":"2024-08-22T23:00:43","date_gmt":"2024-08-22T21:00:43","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=221947"},"modified":"2024-11-08T12:34:39","modified_gmt":"2024-11-08T11:34:39","slug":"saskia-von-moos-ist-cmo-of-the-year-2024","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2024-08-22\/saskia-von-moos-ist-cmo-of-the-year-2024\/","title":{"rendered":"Saskia von Moos is \"CMO of the Year\" 2024"},"content":{"rendered":"<figure id=\"attachment_221954\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-221954\"><img class=\"alignnone wp-image-221954 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/IMG_4228-scaled.jpg\" alt=\"Saskia von Moos\" width=\"1400\" height=\"788\" \/>\r\n<figcaption id=\"caption-attachment-221954\" class=\"wp-caption-text\">Saskia von Moos, accepts the CMO OF THE YEAR award from Vanessa Meier.<\/figcaption>\r\n<\/figure>\r\n<p>Marketing has become increasingly important in recent years, particularly due to topics such as digitalization, sustainability and product meaningfulness. The \"CMO of the Year\" award recognizes the Chief Marketing Officer of the Swiss economy. Nominees are people who are particularly committed to their brand, focus on customers and their needs, show foresight in the area of sustainability and are also role models as managers. These are people who move outside their comfort zone, create something new and generate real added value for the company and consumers.<\/p>\r\n<p>This year the jury sent <a href=\"https:\/\/www.markt-kom.com\/de\/markom\/awards\/mut-und-emotionen-spielen-eine-grosse-rolle-josephine-chamoulaud-im-interview\/\" rel=\"noopener\">Jos\u00e9phine Chamoulaud from Smile<\/a>, <a href=\"https:\/\/www.markt-kom.com\/de\/markom\/awards\/swissquote-ist-wie-ein-aufzug-nach-oben-jan-de-schepper-im-interview\/\" rel=\"noopener\">Jan De Schepper from Swissquote<\/a>, <a href=\"https:\/\/www.markt-kom.com\/markom\/awards\/wenn-man-zu-den-besten-gehoeren-will-ist-ein-gutes-team-entscheidend-christian-gut\/\" rel=\"noopener\">Christian Gut from St\u00f6ckli Swiss Sports<\/a>, <a href=\"https:\/\/www.markt-kom.com\/markom\/awards\/arent-gut-feelings-the-start-of-everything-in-marketing-nathalie-noel-im-interview\/\" rel=\"noopener\">Nathalie No\u00ebl from V-Zug<\/a> and <a href=\"https:\/\/www.markt-kom.com\/markom\/awards\/bauchgefuehl-spielt-bei-uns-eine-riesige-rolle-saskia-von-moos-im-interview\/\" rel=\"noopener\">Saskia von Moos from Intelligentfood Switzerland<\/a>. Saskia von Moos won the \"CMO of the Year\" award against her strong competitors.<\/p>\r\n<h3><strong>Successful head of marketing<\/strong><\/h3>\r\n<p>Winning the title of \"CMO of the Year\" is part of Saskia von Moos' personal success story: she has been working at Intelligentfood Switzerland for around ten years and has been Head of Marketing and Product Innovation since 2018. Under her leadership, the El Tony Mate brand has established itself on the market and triggered a real hype for mate drinks. \"Our goal was to revolutionize the energy drink market,\" says von Moos. Her passion and innovative strength have played a key role in establishing El Tony Mate as the most dynamic brand. The intelligentfood Switzerland company has already won the \"Brand of the year\" title twice.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-221960\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/EVENT_CMO_d9a4896-1-scaled.jpg\" alt=\"\" width=\"933\" height=\"1400\" \/><\/p>\r\n<figure id=\"attachment_221955\" class=\"wp-caption alignnone\" style=\"width: 750px\" aria-describedby=\"caption-attachment-221955\"><img class=\"wp-image-221955 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/EVENT_CMO_dsf0415-scaled.jpg\" alt=\"\" width=\"750\" height=\"1000\" \/>\r\n<figcaption id=\"caption-attachment-221955\" class=\"wp-caption-text\">Frank Zelger, CEO of Admeira, held the laudatory speech for Saskia von Moos (left). Vanessa Meier (right) charmingly hosted the evening.<\/figcaption>\r\n<\/figure>\r\n<p>The award ceremony took place on Thursday evening at an exclusive gala dinner in the Papiersaal Zurich. The evening was hosted by Vanessa Meier. Guests were given exciting insights during the keynote speeches by Sven Labenz from Serviceplan Culture and football expert and former national team player Rachel Rinast on the topic of \"Beyond advertising: the influence of cultural marketing on brand loyalty\".<\/p>\r\n<p><img class=\"alignnone size-full wp-image-221956\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/EVENT_CMO_d9a4875-scaled.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/><\/p>\r\n<p><img class=\"alignnone size-full wp-image-221958\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/EVENT_CMO_d9a4891-scaled.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/><\/p>\r\n<hr \/>\r\n<p><em>The <a href=\"https:\/\/www.cmo-of-the-year.com\/de.html\">CMO of the Year<\/a> is an initiative of Serviceplan Group Switzerland in partnership with Admeira, APG, Meta, m&amp;k, Pers\u00f6nlich and the University of St. Gallen. A jury of 23 personalities from the fields of corporate management, marketing, research, media, HR consulting and teaching nominates potential candidates. These nominees are analyzed and evaluated by the Institute for Marketing &amp; Consumer Insight at the University of St. Gallen. Based on the work of the University of St. Gallen, a maximum of six nominees will be shortlisted for the award.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Saskia von Moos, CMO of Intelligentfood, was named \"CMO of the Year\" 2024 on Thursday evening. The award recognizes Chief Marketing Officers who drive brands and achieve great things with exceptional commitment. And with the energy drink \"El Tony Mate\", those responsible have triggered a real hype for mate in Switzerland.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Saskia von Moos","_yoast_wpseo_metadesc":"Saskia von Moos gewinnt den Titel CMO of the Year 2024 f\u00fcr herausragende Leistungen im Marketing und Innovationskraft.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733],"class_list":["post-29254","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saskia von Moos ist \u00abCMO of the Year\u00bb 2024 - Organisator<\/title>\n<meta name=\"description\" content=\"Saskia von Moos gewinnt den Titel CMO of the Year 2024 f\u00fcr herausragende Leistungen im Marketing und Innovationskraft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2024-08-22\/saskia-von-moos-ist-cmo-of-the-year-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saskia von Moos ist \u00abCMO of the Year\u00bb 2024 - 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