{"id":29951,"date":"2024-09-19T21:35:20","date_gmt":"2024-09-19T19:35:20","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223598"},"modified":"2024-11-08T08:49:42","modified_gmt":"2024-11-08T07:49:42","slug":"woohw-kampagne-von-neu-fuer-bank-cler-ist-campaign-of-the-year","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2024-09-19\/woohw-kampagne-von-neu-fuer-bank-cler-ist-campaign-of-the-year\/","title":{"rendered":"Woohw! Campaign by Neu for Bank Cler is \"Campaign of the Year\""},"content":{"rendered":"

\"Swiss<\/p>\r\n

Der \u00abSwiss Out of Home Award\u00bb zeichnet j\u00e4hrlich analoge, digitale und innovative Aussenwerbung in der Schweiz aus. 2024 wurden insgesamt 163 Arbeiten eingereicht \u2013 30 davon erhielten eine Nominierung von der Jury. Die Preisverleihung fand am Donnerstag im Rahmen des Branchenevents Woohw! statt, der durch den Verband Aussenwerbung Schweiz AWS organisiert und durch APG|SGA, Goldbach Neo, und Horizon getragen wurde.<\/p>\r\n

Die unabh\u00e4ngige Fachjury mit 14 Pers\u00f6nlichkeiten aus Werbung, Kultur und Design hat im Rahmen der Award-Night in der Stage One Event & Convention Hall Z\u00fcrich die 15 Siegerkampagnen des Swiss Out of Home Awards in Gold, Silber und Bronze bekanntgegeben und pr\u00e4miert.<\/p>\r\n

Die Goldgewinner bewegen sich in ganz unterschiedlichen Einsatzgebiete von OOH-Media: Von der Personalkampagne f\u00fcr \u00fcber 50-J\u00e4hrige (Kategorie Public Service) der VBZ \u00fcber die Sommerkampagne \u00abCool down in the Museum\u00bb (Kategorie Culture) f\u00fcr das Museum Haus Konstruktiv bis hin zur Abo-Kampagne (Kategorie Commercial Local & Regional) f\u00fcr die Wochenzeitung Woz<\/em>.<\/p>\r\n

Die Kampagne \u00abWerbung naja, Zins gut.\u00bb von Bank Cler erhielt den Hauptpreis \u00abCampaign of the Year\u00bb und gewann zugleich Gold in den Kategorien Commercial National und Digital Out of Home. In der Kategorie Out of Home Innovations lag die Latte besonders hoch: \u00abIm aktuellen Jahrgang wurde in dieser Kategorie leider kein Projekt von der Jury als pr\u00e4mierungsw\u00fcrdig beurteilt\u00bb, so Christian Br\u00e4ndle, Jurypr\u00e4sident und Direktor Museum f\u00fcr Gestaltung Z\u00fcrich.<\/p>\r\n

\"\"\r\n
Grosse Freude bei Bank Cler und Neu: Sandy Pfuhl, Fabienne Schoberth, Nico Ammann, Simon Rehschle, Adrian Staehelin und Gregor Eicher (v.l.n.r.). (Bild: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Rahmenprogramm mit Keynote und Podium<\/strong><\/h3>\r\n

Dem Branchenevent Woohw! ging die Conference voraus. Der Fachteil startete bereits am Nachmittag mit Keynotes von der Neuromarketing-Expertin Gesa Lischka<\/a> und dem Neuropsychologen Prof. Dr. Lutz J\u00e4ncke von der Universit\u00e4t Z\u00fcrich. Die anschliessende Gespr\u00e4chsrunde war besetzt mit Antonia Lepore (CMO, Axa Schweiz), Oliver Sch\u00f6nfeld (Managing Director TWmedia, The Whole Media), Stefan Vogler (Dozent und Studiengangsleiter CAS Marketing Communications, HWZ) und Gesa Lischka. Moderiert wurde das Podium von Johannes Hapig, Co-Chefredaktor von m&k<\/em>.<\/p>\r\n

Die Sponsoren Setaprint, Richnerstutz, Burri Public Elements und Media Focus waren mit interaktiven Inszenierungen pr\u00e4sent. F\u00fcr Sound bei Dinner und Party sorgte \u00abHP3\u00bb, ein mobiles Trio mit Saxophon, Kontrabass und Minimaldrumset. Die \u00fcber 350 geladenen G\u00e4ste feierten stimmungsvoll und gutgelaunt bis tief in die Nacht.<\/p>\r\n

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Swiss Out of Home Award 2024<\/span>\u00a0Die Gewinner im \u00dcberblick<\/span><\/caption>\r\n
Kategorie<\/th>\r\nAward<\/th>\r\nEinreichende<\/th>\r\nKampagne<\/th>\r\n<\/tr>\r\n<\/thead>\r\n
Campaign of the Year<\/td>\r\n\u00a0<\/td>\r\nEngelberger Druck<\/td>\r\nDie Entstehung des heutigen Menschen<\/td>\r\n<\/tr>\r\n
Commercial National<\/td>\r\nGold<\/td>\r\nNeu Creative Agency f\u00fcr Bank Cler<\/td>\r\nWerbung naja, Zins gut.<\/td>\r\n<\/tr>\r\n
Commercial National<\/td>\r\nSilber<\/td>\r\nDigitec Galaxus<\/td>\r\nGalaxus Polit-Kampagne 2023<\/td>\r\n<\/tr>\r\n
Commercial National<\/td>\r\nBronze<\/td>\r\nWirz f\u00fcr Migros Supermarkt<\/td>\r\nM-Budget Januarloch<\/td>\r\n<\/tr>\r\n
Commercial Local & Regional<\/td>\r\nGold<\/td>\r\nFreundliche Gr\u00fcsse f\u00fcr Woz<\/em><\/td>\r\nEine Zeitung f\u00fcrs Leben<\/td>\r\n<\/tr>\r\n
Commercial Local & Regional<\/td>\r\nSilber<\/td>\r\nTBWA\\Z\u00fcrich f\u00fcr McDonald\u2019s Switzerland<\/td>\r\nSwitch Sides<\/td>\r\n<\/tr>\r\n
Commercial Local & Regional<\/td>\r\nBronze<\/td>\r\nRuf Lanz f\u00fcr Welti-Furrer Fine Art<\/td>\r\nArt Storage with Parasite
\r\nProtection<\/td>\r\n<\/tr>\r\n
Public Service<\/td>\r\nGold<\/td>\r\nRuf Lanz f\u00fcr VBZ<\/td>\r\nPersonalkampagne \u00dc-50<\/td>\r\n<\/tr>\r\n
Public Service<\/td>\r\nSilber<\/td>\r\nRuf Lanz f\u00fcr Arud Zentrum f\u00fcr Suchtmedizin<\/td>\r\nWenn Alkohol zur Medizin wird<\/td>\r\n<\/tr>\r\n
Public Service<\/td>\r\nBronze<\/td>\r\nRuf Lanz f\u00fcr VBZ<\/td>\r\nUmsteigen lohnt sich<\/td>\r\n<\/tr>\r\n
Culture<\/td>\r\nGold<\/td>\r\nRuf Lanz f\u00fcr Museum Haus Konstruktiv<\/td>\r\nCool down in the museum<\/td>\r\n<\/tr>\r\n
Culture<\/td>\r\nSilber<\/td>\r\nGiliane Cachin Studio f\u00fcr Museum f\u00fcr Gestaltung Z\u00fcrich<\/td>\r\nClaudia Caviezel: Caleidoscope<\/td>\r\n<\/tr>\r\n
Culture<\/td>\r\nBronze<\/td>\r\nAtelier Bundi f\u00fcr Theater Orchester Biel Solothurn<\/td>\r\nSwitzerland<\/td>\r\n<\/tr>\r\n
Digital OOH<\/td>\r\nGold<\/td>\r\nNeu Creative Agency f\u00fcr Bank Cler<\/td>\r\nWerbung naja, Zins gut.<\/td>\r\n<\/tr>\r\n
Digital OOH<\/td>\r\nSilber<\/td>\r\nRaffinerie AG f\u00fcr Gestaltung f\u00fcr Solothurner Filmtage<\/td>\r\n59. Solothurner Filmtage<\/td>\r\n<\/tr>\r\n
Digital OOH<\/td>\r\nBronze<\/td>\r\nRamon + Pedro f\u00fcr Plateforme 10<\/td>\r\nSurr\u00e9alisme \u2013 Printemps-Et\u00e9<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/div>\r\n
\r\n

m&k ist Medienpartnerin des Branchenevents Woohw!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

15 analog and digital winning works were honored with the Swiss Out of Home Award in gold, silver and bronze at this year's industry event Woohw! The main prize \"Campaign of the Year\" went to the campaign \"Werbung naja, Zins gut.\" by Neu Creative Agency for Bank Cler.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Out of Home Award 2024","_yoast_wpseo_metadesc":"Swiss Out of Home Award 2024 pr\u00e4miert die besten analogen, digitalen und innovativen Aussenwerbungen in der Schweiz.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4520,4348,4122,4521,4496],"class_list":["post-29951","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-bank-cler","tag-mk-format","tag-neu-creative-agency","tag-swiss-out-of-home-award","tag-woohw"],"acf":[],"yoast_head":"\nWoohw!: Kampagne von Neu f\u00fcr Bank Cler ist \u00abCampaign of the Year\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Out of Home Award 2024 pr\u00e4miert die besten analogen, digitalen und innovativen Aussenwerbungen in der Schweiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2024-09-19\/woohw-kampagne-von-neu-fuer-bank-cler-ist-campaign-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woohw!: Kampagne von Neu f\u00fcr Bank Cler ist \u00abCampaign of the Year\u00bb - 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