{"id":315,"date":"2016-12-06T13:48:53","date_gmt":"2016-12-06T12:48:53","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=315"},"modified":"2016-12-06T13:48:53","modified_gmt":"2016-12-06T12:48:53","slug":"der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/allgemein\/2016-12-06\/der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz\/","title":{"rendered":"Mobile sales are growing, but sales come via desk"},"content":{"rendered":"<figure id=\"attachment_316\" aria-describedby=\"caption-attachment-316\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-316\" src=\"https:\/\/organisator.ch\/wp-content\/uploads\/2016\/12\/Der-mobile-Vertrieb-w\u00e4chst-\u00fcber-Desk-kommt-jedoch-Umsatz-organisator.jpg\" alt=\"\" width=\"680\" height=\"454\" \/><figcaption id=\"caption-attachment-316\" class=\"wp-caption-text\">The famous Adobe Systems building in Silicon Valley inspires e-commerce. (Image: Depositphotos \u00a9wolterke)<\/figcaption><\/figure>\n<blockquote><p>74 percent of visits are still gained by European retailers via the desktop. The smartphone continues to catch up, but remains behind the desktop.<\/p><\/blockquote>\n<p>For the \"Adobe Mobile Retail Report,\" consumer data was examined on the basis of over 300 billion visits to more than 16,000 and over 90 billion app launches. No figures were collected for Switzerland, but similar trends are likely to emerge as in the European e-commerce market as a whole.<\/p>\n<p>Sales generated via smartphones increased significantly in Europe last year, even doubling in France (+103 percent) and the UK (+99 percent). In Germany, too, the trend is clearly toward mobile shopping (+90 percent). Smartphones are thus clearly ahead of desktop PCs and tablets as growth drivers in the retail sector.<\/p>\n<p>Despite the enormous growth rate in smartphone sales, however, the desktop PC remains the cash cow of e-commerce: German retailers, for example, booked 79 percent of their annual sales via the desktop channel and only 9 percent were generated via the smartphone. This is the result of the current \"ADI Mobile Retail Report 2016\" from Adobe.<\/p>\n<p><strong>Desktop (still) preferred<\/strong><\/p>\n<p>The current ADI report shows a similar picture for online retail traffic: the smartphone is also a convincing traffic driver in terms of visits to retailer websites, with immense growth averaging 54 percent in Europe (UK: 42 percent, Germany: +80 percent, France: +88 percent). The importance of desktop PCs, on the other hand, is declining somewhat year-on-year (-6 percent). Overall, sales via the desktop \"keep their nose in front\":<\/p>\n<p>74 percent of visits are still gained by European retailers via the desktop. The smartphone continues to catch up, but remains behind the desktop.<\/p>\n<p>\"The impressive growth figures in the current ADI Mobile Retail Report 2016 make one thing clear above all: there is no way around mobile in future e-commerce. However, it is also clear that there is still a huge gap in performance between desktop and smartphone. Across Europe, the conversion rate for desktop is 2.6 times higher than for smartphone,\" says Andreas Helios, Senior Group Manager Digital Marketing Solutions at Adobe Systems.<\/p>\n<p>Retailers urgently need to catch up here. It is no longer necessary to transfer desktop business one-to-one to the smartphone, but to meet the specific mobile requirements in terms of a successful customer experience. Only in this way can customers complete their purchase directly on their smartphone and not be left somewhere along the way on their customer journey, says the Senior Group Manager Digital Marketing Solutions at Adobe Systems.<\/p>\n<p><a href=\"http:\/\/www.adobe.ch\" target=\"_blank\" rel=\"noreferrer noopener\" data-cke-saved-href=\"http:\/\/www.adobe.ch\">http:\/\/www.adobe.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>74 Prozent der Visits werden vom europ\u00e4ischen Handel nach wie vor \u00fcber den Desktop gewonnen. Das Smartphone holt zwar weiter auf, bleibt aber hinter dem Desktop zur\u00fcck. F\u00fcr den \u201eAdobe Mobile Retail Report\u201c wurden Consumer Daten auf Basis von \u00fcber 300 Milliarden Visits auf mehr als 16&#8217;000 und \u00fcber 90 Milliarden App-Starts untersucht. F\u00fcr die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"mobiler Vertrieb","_yoast_wpseo_metadesc":"Mobiler Vertrieb: trotz der enormen Wachstumsrate beim Smartphone-Umsatz bleibt der Desktop-PC jedoch auch weiterhin die Cash Cow des E-Commerce.","articlekey":"","footnotes":""},"categories":[1],"tags":[156],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-digitalisierung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der mobile Vertrieb w\u00e4chst, \u00fcber Desk kommt jedoch Umsatz - Organisator<\/title>\n<meta name=\"description\" content=\"Mobiler Vertrieb: trotz der enormen Wachstumsrate beim Smartphone-Umsatz bleibt der Desktop-PC jedoch auch weiterhin die Cash Cow des E-Commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/general\/2016-12-06\/der-mobile-vertrieb-waechst-ueber-desk-kommt-jedoch-umsatz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der mobile Vertrieb w\u00e4chst, \u00fcber Desk kommt jedoch Umsatz\" \/>\n<meta property=\"og:description\" content=\"Mobile Absatzm\u00f6glichkeiten im Bereich E-Commerce avancieren. Wie Adobe in der aktuellen Studie \u201eADI Mobile Retail Report 2016\u201c belegt, stellen die gr\u00f6ssten Wachstumstreiber die Smartphones deutlich vor Tablets und Desktop-PCs. 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