{"id":32546,"date":"2024-11-12T08:32:31","date_gmt":"2024-11-12T07:32:31","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=32546"},"modified":"2024-11-12T08:32:31","modified_gmt":"2024-11-12T07:32:31","slug":"fuer-gruenderinnen-und-gruender-wie-du-dich-und-deine-firma-richtig-verkaufst","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2024-11-12\/fuer-gruenderinnen-und-gruender-wie-du-dich-und-deine-firma-richtig-verkaufst\/","title":{"rendered":"For founders: How to sell yourself and your company properly"},"content":{"rendered":"
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Founders not only need good business ideas for a new company, but also the necessary sales skills. (Image: Gerd Altmann \/ Pixabay.com)<\/figcaption><\/figure>\n

Those who rely on word of quality getting around so that customers come and buy on their own often have to wait a long time. Too long! Customers assume quality and experience shows that they prefer to talk about negative experiences rather than positive ones. This makes it all the more important for founders to be strong sellers right from the start.<\/p>\n

An elementary building block for every business start-up: paying customers<\/strong><\/h3>\n

Without turnover, every company is nothing. But especially in the initial euphoria, you think far too much about other things - and lose focus. Almost every founder lives in a tunnel: \"Hey, I've got a great idea. Now I'm going to take care of premises, suppliers, etc.\" One day, everything is ready and the first orders start rolling in. But somehow the business doesn't really take off.<\/p>\n

Instead of finally taking care of acquisition and the like, some founders are still in the \"wrong movie\". They go to networking events to exchange ideas with other founders instead of finally going to where potential customers are. Why is that? Well, it is of course more pleasant to philosophize about experiences and successes than to enter into direct dialogue with potential customers. Because rejection and failure are much more painful for the latter.<\/p>\n

Founders who cannot cope with rejection will fail<\/strong><\/h3>\n

Many founders have been waiting for years for friends and acquaintances who have promised to place orders or at least give you a good review. Just because someone says \"I like your idea\" doesn't mean they will buy from you or recommend you. As a founder, you often have to deal with rejection and disappointment.<\/p>\n

The interesting question is: Do you take it personally, become emotional and accusatory in the sense of \"Why not?\", or do you take a sporting view and ask yourself: \"Okay, if it can't be done this way, how could it be done differently?\" But it is precisely when you are up to your neck in water, for example because you lack liquidity, that (negative) feelings quickly arise. And what happens after the twentieth no? Do you continue acquiring the next day or do you say to yourself \"No, I'm not good at acquiring. Then I'll (continue to) hope that the customers will come of their own accord.\"<\/p>\n

Helpful thoughts for founders on dealing with rejection during acquisition<\/strong><\/h3>\n