{"id":35560,"date":"2025-01-27T13:45:31","date_gmt":"2025-01-27T12:45:31","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229535"},"modified":"2025-01-27T13:16:18","modified_gmt":"2025-01-27T12:16:18","slug":"focuswater-setzt-auf-ki-85-prozent-mehr-aufmerksamkeit-fuer-die-marken-kampagne","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-01-27\/focuswater-setzt-auf-ki-85-prozent-mehr-aufmerksamkeit-fuer-die-marken-kampagne\/","title":{"rendered":"Focuswater relies on AI: 85 percent more attention for the brand campaign"},"content":{"rendered":"

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The Swiss beverage manufacturer Rivella AG relies on innovative AI technology to promote its vitamin water brand Focuswater. In collaboration with Teads, a video and display campaign was developed that achieved an attention uplift of 85% through targeted optimization. The aim was to increase brand awareness and target health and wellness-oriented consumers more effectively.<\/p>\r\n

The optimizations were based on predictive AI testing and eye tracking, which was carried out in cooperation with Neurons. The analysis provided important insights into how visual content is perceived and which adjustments maximize attention. Cyril H\u00e4nggi, Strategic Account Director at Teads, explains: \"The use of a start card ensures that the viewer is immediately framed correctly. In the first two seconds of the video, we were able to achieve a great attention uplift of 187 percent.\"<\/p>\r\n