{"id":35638,"date":"2025-01-30T06:58:22","date_gmt":"2025-01-30T05:58:22","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229668"},"modified":"2025-01-30T07:26:45","modified_gmt":"2025-01-30T06:26:45","slug":"mediaschneider-sichert-sich-mediaetat-von-dosenbach","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-01-30\/mediaschneider-sichert-sich-mediaetat-von-dosenbach\/","title":{"rendered":"Mediaschneider secures media account from Dosenbach"},"content":{"rendered":"
\"\"<\/a>\r\n
The media pitch team in Essen: Adriana Pokus, Jaykson Bilbao, Moritz Schneider and J\u00fcrgen Storp (from left to right). (Image: zVg.)<\/figcaption>\r\n<\/figure>\r\n

The pitch was conducted as part of an intensive collaboration between the international media department of the Deichmann Group in Essen and the Dosenbach team in Switzerland, accompanied by Imediag from Hamburg. At the Deichmann headquarters in Essen, Mediaschneider impressed with a multi-channel strategy designed to position Dosenbach as a brand for shoes in Switzerland.<\/p>\r\n

Focus on data-driven media planning<\/strong><\/h3>\r\n

Zanet Zabarac, Head of Marketing at Dosenbach-Ochsner AG, emphasizes the importance of a flexible, market-driven strategy: \"It was important for us to work with a media agency that not only understands the Swiss market perfectly, but can also respond flexibly and innovatively to our individual needs.\"<\/p>\r\n

CEO Moritz Schneider emphasizes Mediaschneider's data-based solutions: \"Our tailor-made dashboard solutions and our modern, cloud-based media planning tool have struck a chord.\"<\/p>","protected":false},"excerpt":{"rendered":"

Following a multi-stage pitch, Mediaschneider will take over the media work for Dosenbach from 2025. The strategy is intended to strengthen the brand in the Swiss market.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mediaschneider","_yoast_wpseo_metadesc":"Mediaschneider \u00fcbernimmt ab 2025 die Mediaarbeit f\u00fcr Dosenbach und setzt auf datengetriebene Multi-Channel-Strategien im Schweizer Markt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4158,2855,4192],"class_list":["post-35638","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dosenbach","tag-etats","tag-mediaschneider"],"acf":[],"yoast_head":"\nMediaschneider sichert sich Mediaetat von Dosenbach - Organisator<\/title>\n<meta name=\"description\" content=\"Mediaschneider \u00fcbernimmt ab 2025 die Mediaarbeit f\u00fcr Dosenbach und setzt auf datengetriebene Multi-Channel-Strategien im Schweizer Markt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-01-30\/mediaschneider-sichert-sich-mediaetat-von-dosenbach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaschneider sichert sich Mediaetat von Dosenbach - 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