{"id":3585,"date":"2018-05-15T14:57:03","date_gmt":"2018-05-15T12:57:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3585"},"modified":"2018-05-15T14:57:03","modified_gmt":"2018-05-15T12:57:03","slug":"digitalmarketing-expertin-jennie-hagen-sieht-nachholbedarf-in-der-branche","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2018-05-15\/digitalmarketing-expertin-jennie-hagen-sieht-nachholbedarf-in-der-branche\/","title":{"rendered":"Digital marketing expert Jennie Hagen sees pent-up demand in the industry"},"content":{"rendered":"<figure id=\"attachment_3586\" aria-describedby=\"caption-attachment-3586\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3586\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator.jpg\" alt=\"\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-264x175.jpg 264w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-527x350.jpg 527w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/05\/Digitalmarketing-Expertin-Jennie-Hagen-sieht-Nachholbedarf-in-der-Branche_Organisator-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3586\" class=\"wp-caption-text\">Digital marketing expert Jennie Hagen during her presentation at SOM. (Image: zVg)<\/figcaption><\/figure>\n<p>\"Internet users today are used to the customer experience of big brands. That's why their expectation of the customer experience online is now very different from what it was just a few years ago,\" said Jennie Hagen in her presentation at SOM on April 18 and 19 in Zurich. By constantly developing and using the customer data they collect, the Internet giants are able to predict customer needs more and more accurately. Keeping pace here is a key task for digital marketers, she said. According to Jennie Hagen, help is offered above all by the actual harnessing of various data sources, which in reality are often collected but rarely used to target and refine campaigns. But it is only through the use of correct data that machine learning and automation become truly relevant and create more efficiency and relevance for users, for example through personalized addresses.<\/p>\n<h2>Despite Machine Learning: Expert Knowledge Still Necessary<\/h2>\n<p>But even if the use of data and machine learning increases the degree of automation, this does not mean that the expertise of experts is no longer needed, emphasizes Jennie Hagen. This awareness is also widespread in the industry: In fact, \"just nine percent of campaign managers were worried about their professional future.\" Especially in the analysis of data and the resulting consulting, specialists continue to be indispensable. In the future, they should broaden their expert knowledge in order to be prepared for closer collaboration with data scientists, for example, recommends Hagen.<\/p>\n<h2>From metapeople to Artefact<\/h2>\n<p>SOM is the trade fair for eBusiness, online marketing and direct marketing, which took place for the tenth time this year. Jennie Hagen is Head of Paid Media at the international digital performance agency Artefact. Until the beginning of the year, the agency operated under the name metapeople and was part of the Netbooster Group, which merged with the French digital agency Artefact in 2017.<\/p>\n<p><em>Source: <a href=\"http:\/\/www.artefact.com\">www.artefact.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eInternetnutzer sind heute an das Kundenerlebnis grosser Marken gew\u00f6hnt. Deshalb ist ihre Erwartung an die Customer Experience im Netz mittlerweile eine ganz andere als noch vor einigen Jahren\u201c, so Jennie Hagen in ihrem Vortrag auf der SOM vom 18. und 19. April in Z\u00fcrich. Durch die st\u00e4ndige Weiterentwicklung und Nutzung der gesammelten Kundendaten k\u00f6nnen die [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jennie Hagen","_yoast_wpseo_metadesc":"Mit ihrem Vortrag \u201eProgrammatic Buying \u2013 Vom Buzzword zur Realit\u00e4t, in die Zukunft\u201c auf der Digitalmarketing-Messe SOM ist Jennie Hagen, Head of Paid Media bei Artefact, auf grosses Interesse des anwesenden Fachpublikums gestossen.","articlekey":"","footnotes":""},"categories":[29],"tags":[156,193,339,381],"class_list":["post-3585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digitalisierung","tag-fachkongressfachmesse","tag-marketing","tag-personalia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalmarketing-Expertin Jennie Hagen sieht Nachholbedarf in der Branche - 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