{"id":37460,"date":"2025-04-04T16:25:32","date_gmt":"2025-04-04T14:25:32","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232975"},"modified":"2025-04-07T08:01:38","modified_gmt":"2025-04-07T06:01:38","slug":"vier-buecher-die-sie-interessieren-koennten-31","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-04-04\/vier-buecher-die-sie-interessieren-koennten-31\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract.jpg\"><img class=\"aligncenter size-full wp-image-232980\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract.jpg 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-600x239.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-1024x407.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-768x305.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-18x7.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-375x149.jpg 375w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-760x302.jpg 760w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Lesetipps-April-muk-Getabstract-1000x398.jpg 1000w\" alt=\"\" width=\"1200\" height=\"477\" \/><\/a><\/p>\r\n<p><strong>Superpower Sustainable Marketing<\/strong><\/p>\r\n<p><em>Growing with a new marketing model. <\/em><\/p>\r\n<ul>\r\n\t<li>Birgit Berthold-Kremser, Stefanie Kuhnhen and Franziska Mozart<\/li>\r\n\t<li>Publisher: Haufe<\/li>\r\n\t<li>Publication year: 2025<\/li>\r\n\t<li>Pages: 256<\/li>\r\n\t<li>ISBN: 9783648184592<\/li>\r\n<\/ul>\r\n<p>Is marketing just about selling products? Not at all. If you believe the authors of this book, marketing has the \"superpower\" to transform companies and even society - in the direction of sustainability and a sense of responsibility. The book shows marketing managers how they can actively shape change instead of just reacting to trends. It includes the well-known 4Ps of marketing, new KPIs and exciting perspectives on the marketing of the future. All in all, an inspiring guide for anyone who wants to combine marketing and sustainability in a meaningful way.<\/p>\r\n<p>getAbstract rating: 9<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Realizable<\/li>\r\n\t<li>Systematic<\/li>\r\n\t<li>Inspiring<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing.jpg\"><img class=\"aligncenter size-full wp-image-232976\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing.jpg\" sizes=\"(max-width: 936px) 100vw, 936px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing.jpg 936w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing-600x404.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing-768x517.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing-260x175.jpg 260w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Superpower-Sustainable-Marketing-520x350.jpg 520w\" alt=\"\" width=\"936\" height=\"630\" \/><\/a><\/p>\r\n<p><strong>Leading hybrid teams successfully<\/strong><\/p>\r\n<p><em>This boosts team spirit and productivity when working between the office and home office. <\/em><\/p>\r\n<ul>\r\n\t<li>Alexandra Altmann<\/li>\r\n\t<li>Publisher: Wiley-VCH<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 272<\/li>\r\n\t<li>ISBN: 9783527511921<\/li>\r\n<\/ul>\r\n<p>If you want to keep a team of people together who work partly in the office and partly remotely, you have to lead differently than before. Hybrid teams are successful when they have a strong sense of togetherness, are fit in digital communication and when results count more than presence. Online trainer Alexandra Altmann explains in detail and with lots of practical tips and examples how to form such a team and reshape your own leadership role. This is how teams can be welded together - no matter who is sitting where.<\/p>\r\n<p>getAbstract rating: 8<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Comprehensive<\/li>\r\n\t<li>Realizable<\/li>\r\n\t<li>Practical examples<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren.jpg\"><img class=\"aligncenter size-full wp-image-232978\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren.jpg\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren.jpg 816w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren-600x435.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren-768x557.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren-241x175.jpg 241w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Hybride-Teams-erfolgreich-fuehren-482x350.jpg 482w\" alt=\"\" width=\"816\" height=\"592\" \/><\/a><\/p>\r\n<p><strong>Crisis communication practice book<\/strong><\/p>\r\n<p><em>Strategies for more credibility, transparency and trust. <\/em><\/p>\r\n<ul>\r\n\t<li>Marco Cortesi and Stefan H\u00e4seli<\/li>\r\n\t<li>Publisher: Wiley-VCH<\/li>\r\n\t<li>Publication year: 2025<\/li>\r\n\t<li>Pages: 317<\/li>\r\n\t<li>ISBN: 9783527512089<\/li>\r\n<\/ul>\r\n<p>Only those who are prepared will get through potential crises well. Crisis communication plays a decisive role in this. In times of multiple crises, no company can afford not to plan ahead and train its processes for the event of a crisis, say the authors of this guide. Its structure is not always stringent and much is repeated. In some places, a deeper analysis of the examples is missing. Nevertheless, the practical book is suitable as a first introduction to the important topic of crisis communication.<\/p>\r\n<p>getAbstract rating: 7<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Realizable<\/li>\r\n\t<li>Practical examples<\/li>\r\n\t<li>For beginners<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation.jpg\"><img class=\"aligncenter size-full wp-image-232979\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation.jpg\" sizes=\"(max-width: 782px) 100vw, 782px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation.jpg 782w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation-600x446.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation-768x571.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation-236x175.jpg 236w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Praxisbuch-Krisenkommunikation-471x350.jpg 471w\" alt=\"\" width=\"782\" height=\"581\" \/><\/a><\/p>\r\n<p><strong>Clever visualization<\/strong><\/p>\r\n<p><em>Think, explain, inspire and guide better with Sketch4effects. <\/em><\/p>\r\n<ul>\r\n\t<li>Siegfried B\u00fctefisch<\/li>\r\n\t<li>Publisher: BusinessVillage<\/li>\r\n\t<li>Publication year: 2023<\/li>\r\n\t<li>Pages: 184<\/li>\r\n\t<li>ISBN: 9783869807072<\/li>\r\n<\/ul>\r\n<p>Sketchnotes are a simple means of visualizing ideas off the cuff. They are not an art, as graphic designer Siegfried B\u00fctefisch emphasizes. Anyone can learn to create sketchnotes and use them to enhance their presentation. Sketchnotes are also helpful in group work to develop thoughts, explain connections and visualize goals. The author provides many practical tips and useful templates for this. With 50 exercises, he gets readers straight into action - his book becomes a sketchbook. You want to get started right away.<\/p>\r\n<p>getAbstract rating: 8<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Practical examples<\/li>\r\n\t<li>For beginners<\/li>\r\n\t<li>Inspiring<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren.jpg\"><img class=\"aligncenter size-full wp-image-232977\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren.jpg\" sizes=\"(max-width: 822px) 100vw, 822px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren.jpg 822w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren-600x388.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren-768x496.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren-271x175.jpg 271w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/04\/Clever-visualisieren-542x350.jpg 542w\" alt=\"\" width=\"822\" height=\"531\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: \"Superpower Sustainable Marketing\", \"Leading Hybrid Teams Successfully\", \"Clever Visualization\" and \"Crisis Communication Practice Book\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2624,2625,4343],"class_list":["post-37460","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-getabstract","tag-lesetipps","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-04-04\/vier-buecher-die-sie-interessieren-koennten-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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