{"id":38229,"date":"2025-05-08T08:10:14","date_gmt":"2025-05-08T06:10:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234319"},"modified":"2025-05-08T07:55:31","modified_gmt":"2025-05-08T05:55:31","slug":"vier-buecher-die-sie-interessieren-koennten-32","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg\"><img class=\"aligncenter size-full wp-image-234324\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg\" sizes=\"(max-width: 936px) 100vw, 936px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg 936w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-600x378.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-768x484.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-278x175.jpg 278w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-555x350.jpg 555w\" alt=\"\" width=\"936\" height=\"590\" \/><\/a><\/p>\r\n<p><strong>Valuable mistakes - Right kind of Wrong<\/strong><\/p>\r\n<p><em>The practical science of clever failure. <\/em><\/p>\r\n<ul>\r\n\t<li>Amy Edmondson<\/li>\r\n\t<li>Publisher: Vahlen<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 325<\/li>\r\n\t<li>ISBN: 9783800674312<\/li>\r\n<\/ul>\r\n<p>Even though it is often said that \"mistakes make perfect\" - nobody likes to make mistakes. What's more, you can learn from valuable mistakes. Amy Edmondson explains which mistakes are necessary in order to make progress and which mistakes can be avoided in a clear and understandable way, using many practical examples. She takes a differentiated look at different types of mistakes and gives helpful tips on how to deal with failure wisely, both on a personal and organizational level.<\/p>\r\n<p>getAbstract rating: 10<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Innovative<\/li>\r\n\t<li>Realizable<\/li>\r\n\t<li>Eye opener<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg\"><img class=\"aligncenter size-full wp-image-234321\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg 1000w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-467x350.jpg 467w\" alt=\"\" width=\"1000\" height=\"750\" \/><\/a><\/p>\r\n<p><strong>Deepfakes and manipulated realities<\/strong><\/p>\r\n<p><em>Technology assessment and recommendations for action for Switzerland. <\/em><\/p>\r\n<ul>\r\n\t<li>Murat Karaboga<\/li>\r\n\t<li>Publisher: vdf Hochschulverlag<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 436<\/li>\r\n\t<li>ISBN: 9783728141859<\/li>\r\n<\/ul>\r\n<p>Modern deepfake technologies make anything imaginable presentable: whether natural disasters or terrorist attacks, celebrity romances or business reports - if a simple voice command can put it into the world, who or what can we still believe? The research team behind this report interviewed Swiss citizens, politicians, economic players and journalists about AI-generated content. Conclusion: the topic is hugely explosive for society. In order to defuse it, we need well thought-out regulation, effective education and more personal responsibility on the part of users.<\/p>\r\n<p>getAbstract rating: 7<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Science-based<\/li>\r\n\t<li>Systematic<\/li>\r\n\t<li>Overview<\/li>\r\n<\/ul>\r\n<p><strong><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg\"><img class=\"aligncenter size-full wp-image-234323\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg\" sizes=\"(max-width: 1004px) 100vw, 1004px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg 1004w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-600x451.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-768x577.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-466x350.jpg 466w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-1000x751.jpg 1000w\" alt=\"\" width=\"1004\" height=\"754\" \/><\/a>Between egoism and excellence<\/strong><\/p>\r\n<p><em>How narcissism is changing our working world and what we can do about it. <\/em><\/p>\r\n<ul>\r\n\t<li>Ramzi Fatfouta<\/li>\r\n\t<li>Publisher: Haufe<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 212<\/li>\r\n\t<li>ISBN: 9783648180990<\/li>\r\n<\/ul>\r\n<p>Current articles on the subject of narcissism in the world of work usually focus on the negative aspects. Wrongly so, says psychologist Ramzi Fatfouta. The pronounced will to lead and perform as well as the innovative and motivational power of narcissistic people can actually be an advantage for companies. Using many examples from everyday working life, he shows how you as a manager or team can make constructive use of the positive sides of narcissists. His differentiated view of narcissism allows a new, open approach to dealing with it without concealing the risks.<\/p>\r\n<p>getAbstract rating: 8<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Analytical<\/li>\r\n\t<li>Eye opener<\/li>\r\n\t<li>Background<\/li>\r\n<\/ul>\r\n<p><strong><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg\"><img class=\"aligncenter size-full wp-image-234322\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg\" sizes=\"(max-width: 1007px) 100vw, 1007px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg 1007w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-768x577.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-466x350.jpg 466w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-1000x751.jpg 1000w\" alt=\"\" width=\"1007\" height=\"756\" \/><\/a>Self-care for dummies<\/strong><\/p>\r\n<ul>\r\n\t<li>Eva Kalbheim<\/li>\r\n\t<li>Publisher: Wiley-VCH<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 352<\/li>\r\n\t<li>ISBN: 9783527723355<\/li>\r\n<\/ul>\r\n<p>Living mindfully in the here and now, breathing consciously, being grateful - the self-care tips offered in this guide are well known in themselves. Its advantage is that all the tips and practical advice are clearly summarized and enriched with everyday examples. Individual chapters deal with specific life situations, such as work or parenthood. It is inevitable that the advice will be repeated. Instead of reading the book from cover to cover, it is therefore advisable to look for specific sections and useful exercises.<\/p>\r\n<p>getAbstract rating: 7<\/p>\r\n<p>Qualities:<\/p>\r\n<ul>\r\n\t<li>Comprehensive<\/li>\r\n\t<li>Overview<\/li>\r\n\t<li>Practical examples<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg\"><img class=\"aligncenter size-full wp-image-234320\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg\" sizes=\"(max-width: 986px) 100vw, 986px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg 986w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-466x350.jpg 466w\" alt=\"\" width=\"986\" height=\"740\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In collaboration with GetAbstract, we present four books from the marketing and communication sector. This time: \"Valuable Mistakes - Right Kind of Wrong\", \"Deepfakes and Manipulated Realities\", \"Between Egoism and Excellence\" and \"Self-Care for Dummies\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[95,2624,2625,4343],"class_list":["post-38229","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buchtipps","tag-getabstract","tag-lesetipps","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator\" \/>\n<meta property=\"og:description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T06:10:14+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten\",\"datePublished\":\"2025-05-08T06:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/getabstract-lesetips-uebersicht-mai25.jpg\",\"keywords\":[\"Buchtipps\",\"GetAbstract\",\"Lesetipps\",\"MarKom\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\",\"name\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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