{"id":38793,"date":"2025-06-10T16:49:19","date_gmt":"2025-06-10T14:49:19","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235843"},"modified":"2025-06-11T09:55:31","modified_gmt":"2025-06-11T07:55:31","slug":"neue-unternehmensstrategie-zense-begleitet-helsana","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-06-10\/neue-unternehmensstrategie-zense-begleitet-helsana\/","title":{"rendered":"New corporate strategy: Zense accompanies Helsana"},"content":{"rendered":"
\"\"\r\n
Helsana CEO Roman Sonderegger at the strategy launch . (Source: Helsana, LinkedIn)<\/figcaption>\r\n<\/figure>\r\n

In close collaboration with Helsana, the Zurich-based consulting and creative agency Zense structured the complex strategy content, visualized it and made it tangible through storytelling. The aim: to get to the heart of the content in a simple way and to take around 3,400 employees on an emotional journey through the upcoming strategy.<\/p>\r\n

In a first step, the result of the collaboration is a strategy presentation, a concise key visual, an interactive intranet page and accompanying
\r\nCommunication tools such as posters and screensavers. The strategy launch with the management presentation took place in January at a major employee event.<\/p>\r\n

Even though the strategy communication is still ongoing, the first positive interim results can already be drawn: The central messages have been received and Helsana employees are using the key visual developed by Zense independently and with pleasure - in presentations, visualizations or as decoration in the office, says Marisa De Faveri Schweizer, project manager for the strategy project on the part of Helsana Corporate Communications.<\/p>","protected":false},"excerpt":{"rendered":"

Zense translated the complex content of the new Helsana strategy into a tangible, emotional story and presented it in a central key visual.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Zense","_yoast_wpseo_metadesc":"Die komplexen Inhalte der neuen Helsana-Strategie hat Zense in eine greifbare, emotionale Story \u00fcbersetzt und bildlich aufbereitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[5256,4343,5378],"class_list":["post-38793","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-helsana","tag-markom","tag-zense"],"acf":[],"yoast_head":"\nNeue Unternehmensstrategie: Zense begleitet Helsana - Organisator<\/title>\n<meta name=\"description\" content=\"Die komplexen Inhalte der neuen Helsana-Strategie hat Zense in eine greifbare, emotionale Story \u00fcbersetzt und bildlich aufbereitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-06-10\/neue-unternehmensstrategie-zense-begleitet-helsana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Unternehmensstrategie: Zense begleitet Helsana - 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