{"id":39388,"date":"2025-07-02T11:05:58","date_gmt":"2025-07-02T09:05:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236863"},"modified":"2025-07-02T11:02:11","modified_gmt":"2025-07-02T09:02:11","slug":"vier-buecher-die-sie-interessieren-koennten-33","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-07-02\/vier-buecher-die-sie-interessieren-koennten-33\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<p><strong><img class=\"alignnone size-full wp-image-236870\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk.jpg\" sizes=\"(max-width: 1037px) 100vw, 1037px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk.jpg 1037w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-600x368.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-1024x628.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-768x471.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-285x175.jpg 285w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-571x350.jpg 571w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-1000x613.jpg 1000w\" alt=\"\" width=\"1037\" height=\"636\" \/>Being human<\/strong><\/p>\r\n<p><em>Learning from evolution for the future.<\/em><\/p>\r\n<ul>\r\n\t<li>Kai Michel and Carel van Schaik<\/li>\r\n\t<li>Publisher: Rowohlt<\/li>\r\n\t<li>Publication year: 2023<\/li>\r\n\t<li>Pages: 384<\/li>\r\n\t<li>ISBN: 9783498003272<\/li>\r\n<\/ul>\r\n<p>Current cultural critiques and social analyses lack the fundamental question: What is the human being? For bestselling authors Carel van Schaik and Kai Michel, one thing is clear: only the answer to this question will tell us why we are in a kind of permanent crisis in various areas of life today. From the perspective of biology and anthropology, the answer is that evolution has prepared us for a different life than the one we currently lead. With their evolutionary perspective, van Schaik and Michel shed new light on well-known diseases of civilization. Worth reading!<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236866\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein.jpeg\" sizes=\"(max-width: 325px) 100vw, 325px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein.jpeg 325w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-114x175.jpeg 114w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-228x350.jpeg 228w\" alt=\"\" width=\"325\" height=\"500\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Collaboration in the flow<\/strong><\/p>\r\n<p><em>How to successfully bring flow to your team, projects and company with 10 tried-and-tested tools.<\/em><\/p>\r\n<ul>\r\n\t<li>Nadja Schnetzler and Laurent Burst<\/li>\r\n\t<li>Publisher: GABAL<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 215<\/li>\r\n\t<li>ISBN: 9783967392012<\/li>\r\n<\/ul>\r\n<p>The flow of work and collaboration in organizations are repeatedly slowed down and disrupted by many factors. Unproductive meetings are annoying and small misunderstandings escalate into conflicts. Unfinished tasks pile up and cause delays. The authors believe that none of this is necessary. Work can be organized in such a way that it flows. They present ten tried-and-tested tools that help to create the desired flow. However, they also write that in order for these tools to be effective, the major and minor obstacles to flow need to be tackled.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236865\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow.jpeg\" sizes=\"(max-width: 329px) 100vw, 329px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow.jpeg 329w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-115x175.jpeg 115w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-230x350.jpeg 230w\" alt=\"\" width=\"329\" height=\"500\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<p><strong>Playbook Resonance<\/strong><\/p>\r\n<p><em>Find the emotions that really drive brands.<\/em><\/p>\r\n<ul>\r\n\t<li>Bernhard Fischer-Appelt<\/li>\r\n\t<li>Publisher: Murmann<\/li>\r\n\t<li>Publication year: 2024<\/li>\r\n\t<li>Pages: 215<\/li>\r\n\t<li>ISBN: 9783867748063<\/li>\r\n<\/ul>\r\n<p>Brands must not only appeal to the mind, but also to people's emotions. Says advertising expert Bernhard Fischer-Appelt and takes us on an entertaining journey through the world of innovative brand experiences. There is just as much to learn from Taylor Swift as from the legendary techno club Berghain or the sports retailer Decathlon. Unfortunately, the broad selection of case studies comes at the expense of a more precise definition of what the \"affective arrangement\" is that should make brands tangible. Nevertheless, it is an amusing and inspiring read.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236867\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz.jpeg\" sizes=\"(max-width: 353px) 100vw, 353px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz.jpeg 353w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-124x175.jpeg 124w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-247x350.jpeg 247w\" alt=\"\" width=\"353\" height=\"500\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Committed to the future<\/strong><\/p>\r\n<p><em>Modern entrepreneurship for a country worth living in.<\/em><\/p>\r\n<ul>\r\n\t<li>Thomas M. Fischer<\/li>\r\n\t<li>Publisher: Westend<\/li>\r\n\t<li>Publication year: 2025<\/li>\r\n\t<li>Pages: 192<\/li>\r\n\t<li>ISBN: 9783864894831<\/li>\r\n<\/ul>\r\n<p>Thomas M. Fischer is an entrepreneur himself - and wants this book to make you think: Why do we still define success in terms of growth, even though the world has long needed other answers? Fischer shows what potential lies in a value-oriented economy. He sees sustainability as an opportunity for companies, society and every individual. Fischer is convinced that life in a sustainable society will be better than many believe. An inspiring read for anyone thinking about the future of our economy and society.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236864\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet.jpeg\" sizes=\"(max-width: 506px) 100vw, 506px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet.jpeg 506w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-378x600.jpeg 378w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-110x175.jpeg 110w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-220x350.jpeg 220w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-503x800.jpeg 503w\" alt=\"\" width=\"506\" height=\"804\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: \"Superpower Sustainable Marketing\", \"Leading Hybrid Teams Successfully\", \"Clever Visualization\" and \"Crisis Communication Practice Book\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[95,5442,2625,335,4343],"class_list":["post-39388","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buchtipps","tag-get-abstract","tag-lesetipps","tag-management-und-unternehmensfuehrung","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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