{"id":39988,"date":"2025-08-26T22:53:30","date_gmt":"2025-08-26T20:53:30","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=39988"},"modified":"2025-08-18T15:22:22","modified_gmt":"2025-08-18T13:22:22","slug":"als-fuehrungskraft-digital-souveraen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/","title":{"rendered":"Digitally confident as a manager"},"content":{"rendered":"<div class=\"swpm-post-not-logged-in-msg\">You need to be logged in to view this content. Please <a class=\"swpm-login-link\" href=\"https:\/\/www.organisator.ch\/login\/\">Log In<\/a>. Not a Member? <a href=\"https:\/\/www.organisator.ch\/shop\/\">Join Us<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Digital communication has become an integral part of everyday working life. It is the game changer par excellence when it comes to the digital presence of managers, as the digital presence becomes part of personal branding. Successful managers influence their stakeholder relationships in this way. <\/p>","protected":false},"author":1,"featured_media":39986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digital souver\u00e4n","_yoast_wpseo_metadesc":"Digital souver\u00e4n sein wird Teil des Personal Brandings. Erfolgreiche F\u00fchrungskr\u00e4fte beeinflussen so ihre Stakeholder-Beziehungen.","articlekey":"168471","footnotes":""},"categories":[578,29],"tags":[156,308,320,5481],"class_list":["post-39988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abo","category-marketing","tag-digitalisierung","tag-kommunikation","tag-leadership","tag-personal-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Als F\u00fchrungskraft digital souver\u00e4n - Organisator<\/title>\n<meta name=\"description\" content=\"Digital souver\u00e4n sein wird Teil des Personal Brandings. Erfolgreiche F\u00fchrungskr\u00e4fte beeinflussen so ihre Stakeholder-Beziehungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Als F\u00fchrungskraft digital souver\u00e4n - Organisator\" \/>\n<meta property=\"og:description\" content=\"Digital souver\u00e4n sein wird Teil des Personal Brandings. Erfolgreiche F\u00fchrungskr\u00e4fte beeinflussen so ihre Stakeholder-Beziehungen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T20:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"Als F\u00fchrungskraft digital souver\u00e4n\",\"datePublished\":\"2025-08-26T20:53:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/\"},\"wordCount\":1200,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg\",\"keywords\":[\"Digitalisierung\",\"Kommunikation\",\"Leadership\",\"Personal Branding\"],\"articleSection\":[\"ABO+\",\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/\",\"name\":\"Als F\u00fchrungskraft digital souver\u00e4n - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg\",\"datePublished\":\"2025-08-26T20:53:30+00:00\",\"description\":\"Digital souver\u00e4n sein wird Teil des Personal Brandings. Erfolgreiche F\u00fchrungskr\u00e4fte beeinflussen so ihre Stakeholder-Beziehungen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg\",\"width\":1042,\"height\":933,\"caption\":\"F\u00fchrungskr\u00e4fte und Fachkr\u00e4fte mit intensivem Einsatz von Online-Meetings sollen digitale Kompetenzen aufweisen und ihre Pers\u00f6nlichkeit mit Auftrittskompetenzen entwickeln. Foto: Depositphotos.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-08-26\\\/als-fuehrungskraft-digital-souveraen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Als F\u00fchrungskraft digital souver\u00e4n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.organisator.ch\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digitally confident as a manager - Organizer","description":"Being digitally confident becomes part of personal branding. This is how successful managers influence their stakeholder relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/","og_locale":"en_US","og_type":"article","og_title":"Als F\u00fchrungskraft digital souver\u00e4n - Organisator","og_description":"Digital souver\u00e4n sein wird Teil des Personal Brandings. Erfolgreiche F\u00fchrungskr\u00e4fte beeinflussen so ihre Stakeholder-Beziehungen.","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-08-26T20:53:30+00:00","og_image":[{"width":1042,"height":933,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/"},"author":{"name":"admin","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c"},"headline":"Als F\u00fchrungskraft digital souver\u00e4n","datePublished":"2025-08-26T20:53:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/"},"wordCount":1200,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg","keywords":["Digitalisierung","Kommunikation","Leadership","Personal Branding"],"articleSection":["ABO+","MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/","name":"Digitally confident as a manager - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg","datePublished":"2025-08-26T20:53:30+00:00","description":"Being digitally confident becomes part of personal branding. This is how successful managers influence their stakeholder relationships.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/08\/Marketing_Auftakt_Predicatori_Bild1_NEU_organisator_171134-scaled-e1755523179206.jpg","width":1042,"height":933,"caption":"F\u00fchrungskr\u00e4fte und Fachkr\u00e4fte mit intensivem Einsatz von Online-Meetings sollen digitale Kompetenzen aufweisen und ihre Pers\u00f6nlichkeit mit Auftrittskompetenzen entwickeln. Foto: Depositphotos.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-08-26\/als-fuehrungskraft-digital-souveraen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Als F\u00fchrungskraft digital souver\u00e4n"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.organisator.ch"],"url":"https:\/\/www.organisator.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/39988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=39988"}],"version-history":[{"count":2,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/39988\/revisions"}],"predecessor-version":[{"id":39993,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/39988\/revisions\/39993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/39986"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=39988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=39988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=39988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}