{"id":40295,"date":"2025-09-02T14:52:27","date_gmt":"2025-09-02T12:52:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=238786"},"modified":"2025-09-03T13:28:34","modified_gmt":"2025-09-03T11:28:34","slug":"studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","title":{"rendered":"Study by the Omnicom Media Group: Sponsorship of the Women's Euro had an impact"},"content":{"rendered":"
\"\"\r\n
\"The question was \"What is your attitude towards sponsoring sporting events? Over the course of the Women's Euro, acceptance of sponsorship continued to increase and rose by 12% in the second wave of the survey.<\/figcaption>\r\n<\/figure>\r\n

A study by Omnicom Media Group Switzerland shows that sponsorship in the Eurowurd environment was well received by fans. Acceptance increased during the tournament - as did the willingness to buy the sponsors' products. Young target groups were particularly enthusiastic: 75% shared content or talked to others about the European Championships.<\/p>\r\n

\"Sponsorship is not a sure-fire success,\" says Michael Selz, Omnicom Media Group. \"The effect only really unfolds when accompanying campaigns reinforce the commitment.\" It is striking that popular sport associations work better than pure performance narratives in certain target groups.<\/p>\r\n

Conclusion according to Omnicom Media Group: Women's Euro 2025 has confirmed sponsorship as a powerful instrument - provided that brands combine reach with clever activation.<\/p>","protected":false},"excerpt":{"rendered":"

According to a study by Omnicom Media Group Switzerland, the UEFA Women's Euro 2025 was not only a football festival, but also an advertising success. 657,291 fans in the stadiums (99 % capacity) and 2.75 million TV viewers made the tournament a hit in terms of reach.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Women\u2019s Euro","_yoast_wpseo_metadesc":"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4968,2896,2897],"class_list":["post-40295","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-omnicom-media-group","tag-sponsoring","tag-sport"],"acf":[],"yoast_head":"\nStudie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - Organisator<\/title>\n<meta name=\"description\" content=\"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-02T12:52:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T11:28:34+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt\",\"datePublished\":\"2025-09-02T12:52:27+00:00\",\"dateModified\":\"2025-09-03T11:28:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/\"},\"wordCount\":152,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Bildschirmfoto-2025-09-02-um-14.37.07.png\",\"keywords\":[\"MarKom\",\"Omnicom Media Group\",\"Sponsoring\",\"Sport\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/\",\"name\":\"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Bildschirmfoto-2025-09-02-um-14.37.07.png\",\"datePublished\":\"2025-09-02T12:52:27+00:00\",\"dateModified\":\"2025-09-03T11:28:34+00:00\",\"description\":\"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Bildschirmfoto-2025-09-02-um-14.37.07.png\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Bildschirmfoto-2025-09-02-um-14.37.07.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-02\\\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Omnicom Media Group study: Sponsorship of the Women's Euro has worked - organizer","description":"According to a study by Omnicom Media Group Switzerland, the UEFA Women's Euro 2025 was not only a football festival, but also an advertising success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","og_locale":"en_US","og_type":"article","og_title":"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - Organisator","og_description":"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-09-02T12:52:27+00:00","article_modified_time":"2025-09-03T11:28:34+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt","datePublished":"2025-09-02T12:52:27+00:00","dateModified":"2025-09-03T11:28:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/"},"wordCount":152,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Bildschirmfoto-2025-09-02-um-14.37.07.png","keywords":["MarKom","Omnicom Media Group","Sponsoring","Sport"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","name":"Omnicom Media Group study: Sponsorship of the Women's Euro has worked - organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Bildschirmfoto-2025-09-02-um-14.37.07.png","datePublished":"2025-09-02T12:52:27+00:00","dateModified":"2025-09-03T11:28:34+00:00","description":"According to a study by Omnicom Media Group Switzerland, the UEFA Women's Euro 2025 was not only a football festival, but also an advertising success.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Bildschirmfoto-2025-09-02-um-14.37.07.png","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Bildschirmfoto-2025-09-02-um-14.37.07.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/en\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/40295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=40295"}],"version-history":[{"count":2,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/40295\/revisions"}],"predecessor-version":[{"id":40325,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/40295\/revisions\/40325"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=40295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=40295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=40295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}